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Apple refutes report claiming only 3% of Super Mario Run players bought the game

By Cosmin Vasile

Updated: Jan 03, 2017, 6:34 PM

7comments

iOS Games

Apple refutes report claiming only 3% of Super Mario Run players bought the game

Super Mario Run recently hit the 90 million downloads mark in the App Store, but that doesn't mean that everyone bought the game. In fact, the percentage of players who've decided to pay for the game after finishing the free levels is smaller than you might think.

Analytics firm NewZoo was recently cited by The Wall Street Journal as claiming Nintendo's Super Mario Run has generated around $30 million in gross revenue.

Since the game costs $9.99 and Super Mario Run has more than 90 million downloads, it means that about 3 million players have bought the game. The 3% user base seems so small compared to the number of downloads that it's hard to believe.

But things aren't as bleak as suggested by NewZoo's analysis. The folks over at AppleInsider have reached out to Apple for comment on the matter and they've been assured that the number of players who purchased Super Mario Run is higher than 3%.

According to Apple, analytics firm NewZoo made “some wrong assumptions,” which is why it reached to the conclusion that only 3% of the players who downloaded the game also bought it.

Unfortunately, Apple hasn't provided any figures regarding number of iOS players who purchased Super Mario Run, so we're still in dark when it comes to gross revenue.

source: The Wall Street Journal, AppleInsider

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Cosmin, a tech journalist with a career spanning over a decade, brings a wealth of experience to PhoneArena. His expertise lies in brands like Samsung and Nokia, and he has a keen interest in innovative technologies. After a brief stint in PR, Cosmin returned to tech journalism in 2016, committed to delivering clear and objective news. When he's not writing or appearing as a guest on TV and radio shows, Cosmin enjoys playing RPGs, watching Netflix, and nurturing his passion for history and travel.

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Apple refutes report claiming only 3% of Super Mario Run players bought the game

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