Apple refutes report claiming only 3% of Super Mario Run players bought the game


Super Mario Run recently hit the 90 million downloads mark in the App Store, but that doesn't mean that everyone bought the game. In fact, the percentage of players who've decided to pay for the game after finishing the free levels is smaller than you might think.

Analytics firm NewZoo was recently cited by The Wall Street Journal as claiming Nintendo's Super Mario Run has generated around $30 million in gross revenue.

Since the game costs $9.99 and Super Mario Run has more than 90 million downloads, it means that about 3 million players have bought the game. The 3% user base seems so small compared to the number of downloads that it's hard to believe.

But things aren't as bleak as suggested by NewZoo's analysis. The folks over at AppleInsider have reached out to Apple for comment on the matter and they've been assured that the number of players who purchased Super Mario Run is higher than 3%.

According to Apple, analytics firm NewZoo made “some wrong assumptions,” which is why it reached to the conclusion that only 3% of the players who downloaded the game also bought it.

Unfortunately, Apple hasn't provided any figures regarding number of iOS players who purchased Super Mario Run, so we're still in dark when it comes to gross revenue.

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7 Comments

1. f_u_006

Posts: 122; Member since: Mar 19, 2014

NewZoo: How do you justify that? Apple: Baaaa!!!

2. vincelongman

Posts: 5750; Member since: Feb 10, 2013

Lol funny that its Apple denying it and not Nintendo I hope it did poorly Paid exclusivity is an anti-consumer business practice, even when timed

4. bucky

Posts: 3795; Member since: Sep 30, 2009

Don't be too cocky. You guys breed like rabbits regardless of whether you can afford them. It's your population and cheap labour that's of interest.

5. vincelongman

Posts: 5750; Member since: Feb 10, 2013

Eh, its the cold hard truth Why else did Nintendo delay it on Android and present at the iPhone 7 event Super Mario Run is built in Unity They could even release it for Windows Moblie if they really really wanted I'm in my final year of Civil Engineering I can assure you my cheap labour days are long past me

6. Tizo101

Posts: 598; Member since: Jun 05, 2015

"breeding like rabbits" I guess your country must be breeding like rabbits compared to mine then.

3. NarutoKage14

Posts: 1347; Member since: Aug 31, 2016

It's actually about 4.3 million paid users. They forgot to take into account that Apple keeps 30%.

7. hortizano

Posts: 294; Member since: May 22, 2013

"Unfortunately, Apple hasn't provided any figures regarding number of iOS players who purchased Super Mario Run, so we're still in dark when it comes to gross revenue." Unfortunately? Who cares what their revenue is? It's not like any of us is getting the money... And they have more than enough to be crying about it...

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