Apple recaptures the lead in U.S. smartphone market share during December

Apple recaptures the lead in U.S. smartphone market share during December
According to stats compiled by Counterpoint Research, in the U.S. during the just passed holiday season, Apple recaptured the top spot in smartphone market share. The iPhone grabbed 43% of the market during the festive period, while Samsung's slice of the stateside smartphone pie slumped to 30% from 34%. The success of the Samsung Galaxy Note 3 had given Samsung the lead in November, but the Apple iPhone 5s was helped by Black Friday discounts that started in late November. The sales momentum lasted up through Christmas Day.

Retailers cited in Counterpoint's report, such as Walmart, Best Buy and Fry, discounted the Apple iPhone 5s and Apple iPhone 5c by $30 to $85 dollars. Also mentioned in the report as being beneficial for Apple's December sales, was a $100 discount applied by Sprint to the iPhone 5c. Ludolf Ebner, Partner at Counterpoint Research, said Apple also saw month-over-month strength in European sales. Ebner says that Apple has now cleared its inventory channel unlike the previous year when the company was backed up with unsold units.

Apple and Samsung together had nearly 75% of smartphone market share in the U.S. for December, followed by LG. After a couple of good months in October or November, the Korean manufacturer took a step backward last month. Motorola had the same exact story. Counterpoint blamed a lack of Motorola Moto G supply for a drop in the Google subsidiary's U.S. smartphone market share in December. HTC and Nokia round out the top six smartphone manufacturers in the U.S., according to the report.

source: CounterpointResearch via BGR



1. Kishin

Posts: 706; Member since: May 30, 2013

Apple were at the top.

19. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

And yet Apple didn't sell enough iToys, so their share price is off ~6% as a result.

27. nctx77

Posts: 2540; Member since: Sep 03, 2013

Please! A record 51,000,000 sold. They just missed the Wall Street guesstimate lol! Now, if you don't mind, post those Samsung numbers please. Thank you.

43. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

This is US market share only. Would like to see world market share. Apple likely quite not as strong outside US

40. Kishin

Posts: 706; Member since: May 30, 2013

Its down to Apple vs Samsung again

29. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

The next 7 months is going to be brutal for them.

31. nctx77

Posts: 2540; Member since: Sep 03, 2013

Yeah for Sammy. I hope you don't think Apple will be quite until September lol!

41. Kishin

Posts: 706; Member since: May 30, 2013

Not really-because apple can hold their grounds.

2. darkkjedii

Posts: 31677; Member since: Feb 05, 2011

Just make sure that the iPhone 6 is a grand slam. I'm waiting patiently and ready to Camp out and get that 128 GB gold iPhone

3. Kishin

Posts: 706; Member since: May 30, 2013

I am also waiting


Posts: 456; Member since: Nov 19, 2011

so if it isn't a grandslam, like no others before it, then what? raw raw iFollowers only look one direction regardless of the S ame ol S hit year after year. p.s. I have no idea what phone I will get next, could be anything really, I am not bound to that ancient religion that hasn't conjured up anything other than a S hit since the very first i hit and it feels great, my future is unwritten, unlike iFollowers :(

12. darkkjedii

Posts: 31677; Member since: Feb 05, 2011

I "look" both ways before I cross the street. I once hit a "grand slam" in a softball game at Lorenzi park here in Las Vegas, I don't like "raw raw" meat, "I follow directions", I wear the "S ame" shoes to the gym, I "S hit" regularly due to a high fiber diet

18. darkkjedii

Posts: 31677; Member since: Feb 05, 2011

Your future is too written. It goes like this, tomorrow and the day after, and the day after tomorrow, and the day after the day after tomorrow, and the day after tomorrow next week, and after tomorrow of the week after next, you'll be a no life having apple bashing apple hating blind android fanboy, who's not in very good shape and has no girl, just your android device. See I wrote your future, hence it is written.

22. Kishin

Posts: 706; Member since: May 30, 2013

Its just that my 2 siblings have popular android phone like samsung and LG and i used them. So far i find iphone better to use. I really like large screens on android phones though.

24. darkkjedii

Posts: 31677; Member since: Feb 05, 2011

Me too, I just feel (for me) iOS gets more things right. Unlike these one sided fanboys, I actually own both 2013 flagships, I run them head to head a lot, it gets interesting.


Posts: 456; Member since: Nov 19, 2011

one side fanboys, lol, kettle, dark!.. You only buy iOS cause you 'feel' it does more right, if it does more right you say, it's at the expense of 1000 other things wrong, or waiting, or size, or features or, or, or... You get one phone to pick yearly and 'hope' for a grandslam yet, never has apple hit a grandslam, never, not once, not even iPhone 1, while the best of it's kind for a few years was hardly a grandslam, and if it was, grow up, that was 6 years ago. I can buy any tech from any maker, even apple ... cause i am not a blind fanboy, you give sith a bad name. ya i know you are not a sith for the hundredth time! geez

32. domfonusr

Posts: 1094; Member since: Jan 17, 2014

Yes, there are people who buy the iPhone because they feel like it does more right - and that is fine, because perception is everything. They could care less about benchmarks or direct measurements: that is the scientific end of it... but there is so much more to it than a scientific head-to-head. Most people I know who have an iPhone (not because of work) bought it because the iPhone transcends the world of logic and goes into the realm of art. Even though the specs might be behind the latest top Android handsets, iOS still runs very nicely on the new iPhones. And iOS is their preference - you can scream the specs at them all you want, and they will not listen. I know enough to know that the iPhone is solid, whether in hardware or software. Does it do everything that any Android phone can do? Probably not, but it does all of the things that are important to a typical iPhone user. Android is about always doing more and more incredible and amazing stuff. The iPhone is more about doing a few less things, but doing them much more solidly and reliably. In the end, it boils down to preference, and the iPhone has refinement and appeal down to an art. I will probably never own an iPhone. I like how reliable they are, and how smooth they run, but I like to tinker just a little too much, and iPhones are not made for quite the amount of tinkering that I like to do. That, and I like to be a little different from everyone else around me (I live in a neighborhood full of iPhone owners). Now that I have an Android phone myself (finally - a friend just gifted their old used smartphone to me), I can explore that world and get back into tinkering... not as much as I used to with Symbian, but still just enough to be interesting.

38. networkdood

Posts: 6330; Member since: Mar 31, 2010

Tinker away - I switched out my kernel on my Nexus 5 and sometimes I get 4 days on one charge, with light usage.

42. domfonusr

Posts: 1094; Member since: Jan 17, 2014

Yeah, I'm trying not to rock the boat too much so soon, and I don't want to mess the thing up by accident. When I modded Nokia's, I used a really nice ROM cooker, and a really reliable connector set, and I never had any issues with any of my custom ROMs... that, and I knew Symbian inside and out, but I just don't know my way around the inner workings of Android enough to feel certain of myself yet. It helps that I had a Nokia N800 running Maemo Linux for a while, but I am still having to get used to a whole new system structure. I have played with the basic settings, added just a handful of free apps that I liked and wanted, and tried to optimize the flow of the UI just a little bit by tweaking the settings strategically. I sort of like the UI as is, as it has nice features and is organized. I think I would like to remove some of the Sprint apps that I would never use, but there aren't too many of those so it isn't a huge deal anyway. I still want to be able to possibly use this phone as a phone some day, and be able to activate it on Sprint if I get the chance to get off of my folks' plan on AT&T. Thus I am trying to be careful. It's only been a couple days, anyway.

34. darkkjedii

Posts: 31677; Member since: Feb 05, 2011

See post 18 and post 12

4. tedkord

Posts: 17489; Member since: Jun 17, 2009

LG at 10% surprised me.

5. Miracles

Posts: 560; Member since: Aug 31, 2013

Nokia behind HTC....wat dafaq? :D

6. Sauce unregistered


7. Miracles

Posts: 560; Member since: Aug 31, 2013

Yup...just barely hanging on to that edge. So whose selling all those Windows phones if it isnt Nokia? (Didn't PA mention rise in WP sales...LIES?)

28. brrunopt

Posts: 742; Member since: Aug 15, 2013

ITS on the US, not worldwide...

35. Miracles

Posts: 560; Member since: Aug 31, 2013

Dang people must not like WP over here.

8. taz89

Posts: 2014; Member since: May 03, 2011

Doesn't this usually always and expected to happen due to the fact that's when the iPhone is released.

10. jellmoo

Posts: 2661; Member since: Oct 31, 2011

Er... The iPhone 5s was released in September. This chart is about US market share for December. So... no?

15. taz89

Posts: 2014; Member since: May 03, 2011

My answer is based on the fact that even for December it still was the latest iPhone barely 3 months old and add it being the holiday sales time it makes sense. The likes of Samsung and HTC for example only new phone for that same time were phablets and phablets are still a niche market and not competing head to head with things like the iPhone.

33. jellmoo

Posts: 2661; Member since: Oct 31, 2011

But how does that ring true then? Apple had zero new devices in that period. Even if phablets are a niche category, the Note 3 still sells a very high number of units. All of manufacturers also released lower end models during that time as well. Should Apple be seeing an increase in sales during the holiday season? Absolutely. It's a good testament to their brand and product placement that they do. What the other companies need to do is try and work some magic there as well. Samsung in particular should be looking at the reversal in fortunes there. It's not about product quality, but rather perception.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless