Apple marketing chief reveals what 'SE' in iPhone SE stands for


The new Apple iPhone SE is here.

Yet, up until now, nobody knew what the 'SE' in iPhone SE stands for? Of course, there was no shortage of guesses: Second Edition? Super Encrypted? Smaller Experience?

Android fans were also quick to ridicule it: Still Expensive? Spares & Extras?

Well, guess what folks: it's none of these versions. Apple's marketing chief Phil Schiller has just confirmed that 'SE' stands for 'Special Edition'. And in a market, where it's practically the only such super-small phone, the new iPhone SE is truly a special thing.

Related phones

iPhone SE
  • Display 4.0" 640 x 1136 pixels
  • Camera 12 MP / 1.2 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1624 mAh(14h 3G talk time)

FEATURED VIDEO

69 Comments

1. shy2papa

Posts: 336; Member since: Jan 23, 2010

Lol special Indeed

8. sgodsell

Posts: 7450; Member since: Mar 16, 2013

SE in really means Same Extortions. Give it to the people right where the sun don't shine. They still made another 16 gb iPhone with your ONLY upgrade option to pay another $100 for 64gb of storage. Whereas they made and released a 32gb iPad the same day as the 16 gb iPhone. Oh and don't forget Apple was listening to its milked customers, so they put 32 gb in their declining ipads. Sales. However they still put 16gb in their new iPhone. It will be interesting to see if Apple releases the iPhone 7 with a starting storage of only 16 gb again. Apple the great milking and flogging machine.

12. Adreno

Posts: 755; Member since: Mar 12, 2016

@sgodsell Nice rant. Now can you understand that Apple fans do not really care about Apple's pricing? They decide to spend their hard-end money on iPhones, regardless of the price. Nothing you say will their mind. Get over it! They aren't spending your money.

17. Adreno

Posts: 755; Member since: Mar 12, 2016

Edit: *hard-earned.

18. submar

Posts: 713; Member since: Sep 19, 2014

You mean they feel good when they are being cheated?

26. Adreno

Posts: 755; Member since: Mar 12, 2016

@submar Being cheated? You see it that way, but Apple fans do not. What I mean is this: Whatever amount they spend on iPhones DOES NOT CONCERN ME, nor YOU! I personally see their pricing as a rip-off, that's why I do not buy iPhones. The only Apple device I use is the iPad. Because I need it for my job, not because I'm a fan of it. If you see their pricing as a rip-off or cheating, then simply don't buy it! Ranting won't change the mind of Apple fans who decide to buy iProducts, regardless of it's steep prices.

28. Nopers unregistered

Definitely agree, sometimes feel that android and Apple fanboys can be likened to Jehovas witnesses, attempting to convert you to their choices. Y'know, iPhone is better for some people, and Android is better for others.

19. iusshpandeh

Posts: 250; Member since: Jul 23, 2014

SE stands for Same-but Expensive!

24. darkkjedii

Posts: 31308; Member since: Feb 05, 2011

Why would you use a hyphen, it joins two words together.

27. techperson211

Posts: 1280; Member since: Feb 27, 2014

A typo error perhaps, but no need to correct him not unless you're so perfect about your grammar.

50. S-R-K

Posts: 304; Member since: Mar 15, 2016

That's what he does when he can't counter attack him. That post got this Apple fan boy. Dumbass couldn't read and write a year ago. And now he is correcting others. Lmao.

30. Nopers unregistered

Nah he hyphenated it so the acronym wouldn't be SBE if you know what I mean, if "Same" and "but" are joined that means it's just SE

36. Adreno

Posts: 755; Member since: Mar 12, 2016

Right, I understood it too. @iusspandeh wad correct by hyphenating those words. :D

52. S-R-K

Posts: 304; Member since: Mar 15, 2016

He doesn't know that. He's still learning English.

42. iWinAndroBerry unregistered

People usually attack someone's grammar when they have no other argument.

51. S-R-K

Posts: 304; Member since: Mar 15, 2016

That's what this Apple fan boy is well known for. That's what he does to everyone. When he is not perfect himself. Lol.

60. iWinAndroBerry unregistered

Lol. Exactly! Especially when he should have used a "?" instead of a comma since he was asking a question.

32. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

This phone has no competition, you barely find 4-inch Android phone that has following characteristics: Width less than 60mm (one hand friendly) A9 chips equivalent (Snapdragon820) Apple pay equivalent 4k video shooting camera If you're saying current situation then yeah this phone is special indeed.

39. Adreno

Posts: 755; Member since: Mar 12, 2016

@HuggoBaraCyanogenmod Huh? Apple A9 is the equilavent of Snapdragon 820? FALSE!http://www.thecountrycaller.com/43671-qualcomm-inc-snapdragon-820-beats-apple-inc-aapl-a9-and-samsungs-exynos-8890-on-antutu-benchmark/ It's more like the equivalent of Snapdragon 810 or Exynos 7420.

62. adecvat

Posts: 646; Member since: Nov 15, 2013

820 ranked first with a score of 136383 above Apple’s latest A9 chip which scored 132657 Same.

37. iKamalkandel

Posts: 30; Member since: Sep 06, 2014

"Still Expensive"

47. iLovesarcasm

Posts: 589; Member since: Oct 20, 2014

iPhone Stock Excess

55. S-R-K

Posts: 304; Member since: Mar 15, 2016

Scumbag Edition.

64. ElixieR

Posts: 67; Member since: May 01, 2013

more like Sh*t-Edition.

68. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

I totally guessed that it meant special edition.

2. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Oh god trolls incoming

3. Adreno

Posts: 755; Member since: Mar 12, 2016

Just as how they trolled the iPhone SE with Squint Edition, Sheep Edition, Stupid Edition, s**t Edition, etc... Oh! I chose to go with the more-appealing Special Edition description, not because I like it, but in order to not offend anyone.

43. Settings

Posts: 2943; Member since: Jul 02, 2014

Very soon Samsung will launch a same monicker. Bookmark this page, remember my comment I'm sure of it.

63. S-R-K

Posts: 304; Member since: Mar 15, 2016

"we are not trolls, but smart wise Android fans". Unlike dumbass Apple fans.

65. BradyCrack

Posts: 835; Member since: Dec 29, 2015

No, you are trolls.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.