Apple loses tablet market share to Amazon and Microsoft after Christmas

Online ad network Chitika compiled some data based on ad impressions on its network from December 20th through the 29th in the U.S. and Canada. According to Chitika, the data covers "tens of millions" of smartphones and tablets and shows that the Apple iPhone was the only smartphone that recovered from the holiday season. Since Christmas ended, Apple tacked on 1.8% to its smartphone market share, and now controls 54.3% of the North American smartphone market.

Samsung has the next highest market share in North America with 23.7% of the market, but that is down .8% since the holiday came to an end. Of the seven manufacturers in the survey, Samsung's post-holiday drop in market share in the biggest. In fact, after Apple, the only other company to be unscathed after Christmas is Google, which has seen no change since Christmas 2013 came to a close.


Things are much different in the tablet market, where Apple has suffered the largest drop in market share since the holiday period concluded. Apple still owns a whopping 76.1% of the tablet market in North America, even after the post-holiday 1.3% decline. So, who took the business away from the iPad after the Christmas lights were turned off? The Amazon Kindle Fire line gained .6% in market share, and Microsoft Surface slates tacked on .5%. The latter now owns 2.3% of the tablet market while the former controls 9.4% of the market.


Chitika says that the stats indicate a level of maturity has been reached in the smartphone market, and also show that the tablet market still remains in growth mode for now.


source: Chitika via PCMag