Apple loses fight over iPhone trademark in China

Apple loses fight over iPhone trademark in China
Would an iPhone by any other name be as sweet a smartphone? While most of us immediately associate the brand with Apple's handset, that's not the only "iPhone" around, and a Chinese court recently ruled against Apple in its trademark dispute with a leather-goods company producing its own IPHONE products.

China's Xintong Tiandi Technology registered the name IPHONE – all in caps – back in 2007, when Apple's iPhone was just making its debut in the West. It would still be a couple years before Apple formally brought an iPhone to China, and that delay gave Xintong Tiandi the head start it needed to establish its brand.

Apple first started fighting back against Xintong Tiandi's IPHONE bags, cases, and purses in 2012, and in the years since has lost multiple legal battles. Part of Apple's difficulty there has been its inability to convince Chinese authorities that its own iPhone trademark was well-known domestically prior to Xintong Tiandi's use of the IPHONE brand.

Those failures to re-secure the iPhone name have driven Apple to file appeal after appeal, and a few weeks back the Beijing Municipal High People’s Court rejected Apple's final motion to retain control of “iPhone.”

As a result, Xintong Tiandi is free to keep on making all the IPHONE bags it chooses. The company's trademark only extends to leather goods, so it's not like we're about to see shameless IPHONE knockoff smartphones – at least not from this firm.

This setback is just the latest in Apple's ongoing struggles over trademarks around the world. Back in 2012, Apple was forced to pay $60 million to get the rights to “iPad” in China, and shortly thereafter we saw Apple lose a fight in Mexico over the “iFone” brand.

source: Legal Daily (translated) via The Verge



30. asiansatan

Posts: 59; Member since: Sep 18, 2014


29. siddharthayadav202

Posts: 286; Member since: Apr 23, 2016

Not the first time.. There have been many apple trademarks that are in use even before apple thought about them. Don't they check if the trademark is already in use,

33. PhoneCritic

Posts: 1382; Member since: Oct 05, 2011

I am speculating here but it would seem that Apple legal team believes they can bully and embroil these type of companies in endless litigation thus effectively choking them out of producing any products because of their legal obligations. However, when it comes to foreign soil, Apples legal team is at a lost. They tried this with Bigger American companies like CISCO who legal owned the name iPhone and IoS for it's routers and switching platforms and the lost and had to settle for either licensing or purchasing the names for an undisclosed amount ( So, this is Steve Jobs at his best - "good artist....") all through out Apples history we can see this - all you have to mention is Xerox Park and you have the whole Apple business plan. Now I know many ( younger members) will disagree but look up the history of Apple inc and you will see the pattern and the obvious facts.

26. ibend

Posts: 6747; Member since: Sep 30, 2014

patent troll get trolled even harder, serve them right

22. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Why name bags and cases IPHONE anyway that just seems stupid because you know their bags and cases lol.

18. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

If I was this company I'd tell Apple. Pay us $2Billion USD and we will drop the name totally and rebrand as something else. Now I await the IPHONE wallet case for my iPhone. That way I get 2 iPhones for the price of 2 I love making a mockery of Apple. See Apple. if you troll with frivolous BS like shapes and colors, then you get the same on some other level. Once all these companies keep taking bits at Apple, they will look like this:

21. endee

Posts: 1; Member since: May 03, 2016

Man... You have some issues. Go outside sometimes.

13. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

When theer are distunct products that share the same name, how would you ever get confused? an iphone as a gadget is not equal to an iphone that si a lether wallet or bag. Sure if you just use "iPhone" by itself, then yes you could be confused. So now IPHONE can make a leather case for the iPhone and peopel I guess will think they will be buying 2 iPhones? lol Apple you're hilarious. Then you stole the iPad name. You stole the iPod name. You stole the McIntosh name. You stole the Apple name. STEAL STEAL STEAL STEAL STEAL. Yet Jobs had the gall to say Microsoft has no originality in their products? Yet all yoru early products stole ideas and concepts from Braun? Or how ALL your products name are ripoffs of someone else? Even stole the IOS name. Yes Microsoft uses "Windows" as a trademark. No one can sell software bearing the Windows name. But if you are in the business of selling "windows", Microsoft wont try to stop you. Oh but not Apple. We have the iPhone name and thus everyone on the planet will get confused even if its distinctly not the same product. Same argument Microsoft gave about SkyDrive, but they lost. They shouldn't have lost that.

11. theo14461 unregistered

HA! You can't win in China.

9. Kumar123 unregistered

Shi**y Chinese gov is making Shi**y decision even though this is clear that this Shi**y Chinese leather-goods companyis using Apple's name.

10. pppddd

Posts: 19; Member since: May 11, 2015

The decision is quite sound because Apple in it's attempt to force this company to stop selling it's leather goods is overreaching with it's trademark claim especially since this company already established the name before the Apple iphone and the company is not trying to deliberately sell phones which would confuse consumers.

12. meanestgenius

Posts: 23172; Member since: May 28, 2014

What's clear is that Apple was trying to sue a company that had the name IPHONE trademarked before they did. This is not the first time Apple has done something like this (and LOST), as pointed out in this very article. It doesn't make a difference if you or others here don't think it's right, the facts are the facts. This reminds me of when Apple took Amazon to court over the name "App Store". They lost that one, as well. I hope Apple has to pay out some big time cash for the use of the name in China.

14. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

HAH! Even Communist China is a hater of Apple. HAH! I would like to see the trademark filing though.

15. meanestgenius

Posts: 23172; Member since: May 28, 2014

Me too. Although, it does say that their use of the name "IPHONE" is in all caps.

19. Ninetysix

Posts: 2967; Member since: Oct 08, 2012 know which company the chinese hates the most? I'll give you a hint. Their name is in the "others" category.

32. tedkord

Posts: 17544; Member since: Jun 17, 2009

Chinese company comes up with the name first. Apple tries to stop them from using the the name they came up with first. Chinese court sides with the company that came up with the name first. You think that's a bad decision. You and Mxy should get together and have a good cry. This actually isn't unprecedented. Apple stole its name from Apple records, the Beatles' music company. Apple Records sued, and as part of the settlement, Apple agreed not to ever sell music. Good as their word, like always.

8. jove39

Posts: 2154; Member since: Oct 18, 2011

Someone in china is about to negotiate for a big pay day.

7. zunaidahmed

Posts: 1187; Member since: Dec 24, 2011

Nah, most Chinese brand names don't actually make any sense, sometimes the reason is they just make English names out of the sound of the Chinese one, other times, they just wanna show they are a good brand, with an English name, so people think they are famous in the West or some s**t.

6. Phantom1031

Posts: 267; Member since: Aug 02, 2014

Hahahahahahaha what a day for Apple..... They couldn't get permission from Indian govt to sell refurbished iphones in India and now this ;) Tim Cook might be sitting and thinking whose face he saw today early morning :D :D

5. PhoneCritic

Posts: 1382; Member since: Oct 05, 2011

Wow, This is what our American companies get for taking all those manufacturing jobs oversea. Did Apple really think it was going to win in China? Come on we are all aware of the numerous knock offs that come from China that undercut the very American brands that they manufacture for. This happen to Ford, Cisco, Google, GM, Oracle etc...There is no American court or president to run interference for Apple.

3. EC112987

Posts: 1216; Member since: Nov 10, 2014

Lmaooo hilarious trolling

2. hwb01

Posts: 355; Member since: Apr 17, 2014

Who names a leather company IPHONE?

4. bubblechaos

Posts: 114; Member since: May 04, 2015

Someone who knew something ;)

24. engineer-1701d unregistered

who names a phone iphone / internnet phone

34. 0kax0el0

Posts: 238; Member since: Nov 15, 2012

Just the product is called IPHONE company is Xintong Tiandi

1. Mxyzptlk unregistered

These are just stupid.

16. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

NO it isn't. You have 2 companies that applied for the trademark of the IPHONE name. The Chinese brand legally obtained the name first, while Apple's Application was only approved in 2013. According to the court doc, the company has been selling products since 2009 bearing the iPhone name. So thus by law, this brand has established it name. Apple according to the doc was not fighting whether the brand was legit. Apple was trying to establish the fact that iPhone had been selling in the whole world as of 2007 and that the iPhone brand is well-known to be their computer based product and not this wallet even in China the iPhone is well known as a phone and not a wallet. But it doesn't matter in China. The law is, IPHONE wallets and leather products have been sellign since 2009 and is a established brand name in China and the iPhone as a hand-held computer is more established in Western countries, NOT Homeland China. Apple wanted exclusive use of he trademark iPhone and this wasn't granted and can't be, because the other brand is already established in China. If the brand had only started selling product in 2013 like Apple, then MAYBE Apple could have won. But selling products for 4 years prior gave it the established brand legality. Liek it or not its the law. Now maybe this company chose this name because they heard the Western name leaked in China. Oh well. They still trademarked it legally first. Apple still have their Chinese Trademark to use the iPhone name under item 9 of China law, that specifically uses the term as a compterized device. This is according to the court document. All Apple lost was exclusive right to the trademark which by law they didn't earn and because ist 2 different products, both companies can use the name. Its the same laws we have in the USA where Microsoft can use "Word" or "Windows" as a trademark to specific product that can be identified outside the realm of typical usage. This is why Apple could not trademark App store. Because App was not short for Apple. It is specific to the word "application" and when it comes to software, Apple could not trademark this work because it is equal to such terms as "hardware" store, "grocery" store and "clothing" store. App is a very general word. if Apple could have coined app to mean something different than software applications, they could have won a trademark usage of the term. Do you understand this? I do agree the whole thing is stupid? But China isn't like the US. China follows their laws, unlike the USA. USPTO finds Apple to have illegally use Samsung patents, and President Bedrock Insane Odama came and overturn the ruling. He was wrong, even if it was in his power to do; he had no right to go against established laws for ANY US company. I don't care who it was.

17. bucky

Posts: 3797; Member since: Sep 30, 2009

Too long to read but I'm assuming it's bashing Apple. Common in China, copy even if it doesn't make sense to use the name.

20. technitude

Posts: 263; Member since: Dec 19, 2013

The thing is that iPhone is a name that should have not been copyrighted anywhere. It is short for "internet Phone", so all smart phones are technically iPhones. It is like telling Ford or Chevy they cannot call their products automobiles because someone copyrighted the name. iPod though is OK, because a "Pod" is not a common name for the original product, so other MP3 players cannot claim to be iPods. iPad is becoming a bad name, because of the Apple Pencil. Calling something you write on a Pad, should not be copyrightable.

23. engineer-1701d unregistered

dont forget the name belonged to cisco systems before apple stole it and iphone in brazil and ipad in china and health toolkits in Australia. apple copies everything its ever done and will do

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