Apple loses trademark case to my|phone in the Philippines

Apple loses trademark case to my|phone in the Philippines
Apple has lost a trademark case in the Philippines to a local company that sells handsets in the country under the "my|phone" name. The units are produced by a firm called Solid Broadband, and were the first locally produced mobile phones sold in the Philippines starting back in 2007. Back then, there were three models. Now, there are more than 40 different models.

When Solid Broadband attempted to trademark the my|phone name in the Philippines, Apple objected saying that it was "confusingly similar" to the iPhone and was "likely to deceive or cause confusion." And while the Philippines' Intellectual Property Office tossed out Apple's case, the agency's director had some strong words for Apple. Nathaniel Arevalo called Apple a giant company "trying to claim more territory than what it is entitled to." The IPO director said that there is "absolutely no confusing similarity between my|phone trademark (of Solid) and the iPhone trademark (of Apple)."


Apple still can appeal the decision within a 30-day period after it receives a copy of the ruling. The decision becomes final if Apple decides not to appeal, or once the 30-day deadline expires.


Thanks for the tip!

source: Abs-CbnNews

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39 Comments

1. Ordinary

Posts: 2454; Member since: Apr 23, 2015

"my|phone similar to iPhone" 11/10 Apple

7. waddup121 unregistered

dam dude

21. techperson211

Posts: 1280; Member since: Feb 27, 2014

Seriously? Apple went through going the trouble of suing this company. Typical apple if you can't beat them sue them.

38. amasog

Posts: 552; Member since: Aug 22, 2013

better say..sue them to beat them! LOL!

45. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Beat them at what? Apple sells mor ephones in the Philippines than this company. Look what the Judge said. Apple was trying to claim that peopel are too stupid to know the difference between iPhone or my|phone. Apple thinks that people who don't buy iPhone, buy them because they are somehow too stupid to understand what they are buying. They actually think everyone in the world is stupid including their own customers. It's Apple who was stupid to waste the courts time and money on a BS lawsuit. They don't want to pay taxes, they dont want to pay a fair amount to license others company IP, they want to charge an arm an a leg for their ripped off BS and the biggest tax dodgers in the world. Apple can go screw themselves. I don't hate them, but I have a strong dislike for any an all bullies. Bullies deserve all to die a horrible an agonizing death.

2. Clars123

Posts: 1078; Member since: Mar 16, 2015

I dont even think they saw the device first before filing the case..I bet they just heard the name and dived right on in.I agree with Nathaniel Arevalo, Apple is a giant company "trying to claim more territory than what it is entitled to." They already have their own subjectively great products,why must they go around suing everybody for just about anything.

25. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Because they are douchebag compsny

46. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

It has nothign to do with the physical device. READ THE ARTICLE. Its short and simple. Apple felt the name was confusing to their own product name. It has NOTHING to to with the device. Understand what a Trademark is.

4. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

So in light of what Mr. Arevalo said (The buying public should be credited with a modicum of intelligence and discernment), if Apple appeals the ruling are they effectively asserting that the people of the Philippines are idots? Advise to Apple: You've lost this one, go home.

26. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Apple red to not appeal. They lost every appeal outside the US

5. talon95

Posts: 994; Member since: Jul 31, 2012

If you really want something that stands apart, don't include the most generic word imaginable "phone" in your trademark. Or "apple watch" because someone has already invented a watch in the shape of an apple somewhere in the world and what do you expect they will call that? For being a creative company they sure don't have any creative names.

8. Settings

Posts: 2943; Member since: Jul 02, 2014

Apple can win if the bribe is right.

27. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes. In the US.

9. gaming64 unregistered

It lost? Daym my home OEM is such gangsta. And I' a pinoy I never expect Apple to be beayen by a company that maked low speced, unoptimized phones#proudpinoy

11. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

Jeez.. even here? Stop that pp

12. vergil9

Posts: 517; Member since: Apr 06, 2015

Regardless of which company's phones are superior, Apple was clearly wrong here. Please don't become a fanboy.

14. meanestgenius

Posts: 21784; Member since: May 28, 2014

In English next time.

18. dimas

Posts: 3347; Member since: Jul 22, 2014

You're an embarassment to your fellowmen and an idiot for bringing that proud pinoy s**t. You should just change your alias to philippineidiotpatriot

33. jojon

Posts: 433; Member since: Feb 11, 2014

no..you are the embarrassment here, a small voice from a third world economy having something to say about the worlds largest company who tried to put their foot on the neck of a small Phiippino company. Let him be proud man..

41. gaming64 unregistered

Being a racist POS makes you more of a loser.

30. BaffledTruffle

Posts: 523; Member since: Dec 07, 2013

I really hope that #proudpinoy is used ironically. I know I do.

15. AppleCultist

Posts: 335; Member since: Feb 18, 2015

God, the iPhone 6 looks so ugly.

16. xondk

Posts: 1904; Member since: Mar 25, 2014

Of course they lost it...my phone...even with the | between is not going to confuse anyone one bit. Unless they can't see that it isn't an i, since apple always uses lowercase i. Sorry apple but you've made your lowercase i phones and devices abundantly clear to the world, no one is going to mistake my|phone for an iphone..sorry. And calling a phone my phone is so generic, its a phrase you can't claim infringes simply because it my and i can by few be confused.

17. dimas

Posts: 3347; Member since: Jul 22, 2014

My|phone have been selling against the likes of nokia since the glory days of feature phones. And every myphone touchscreen gadget doesn't even resemble iphones. Glad to know the court acknowledge the company's history.

19. kevin91202

Posts: 642; Member since: Jun 08, 2014

Court? What court?

20. kevin91202

Posts: 642; Member since: Jun 08, 2014

"Apple loses trademark case to my|phone in the Philippines" -Alan F. (PA) Case? As in court case? Which court? Where? Still having trouble grasping the English language, PA?

29. Settings

Posts: 2943; Member since: Jul 02, 2014

If you file an IP case against an overseas country, you should file it on the defendant country, in this case it's filed on Philippines. Use common sense before barking, you're obviously making a fool out of yourself.

23. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Another Judge with some sense. Apple thinks everyone in the world is as stupid as their fans are. My and I are very different words. Apple thinks people would be do confused bubs simple word. Another reason I refuse to buy their sh*t. I dont support frivolous lawsuits.

24. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Why hadn't Apple sued Goo Phone for making phones that look like their phone right down the the UI? But they sued Samsung? Apple sucks. I personally won't buy anything they own. They had to go and buy Beats and ruin that too.

28. vivaapple

Posts: 31; Member since: Jun 02, 2015

Seriously, Apple??

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