Apple loses trademark case to my|phone in the Philippines

Apple loses trademark case to my|phone in the Philippines
Apple has lost a trademark case in the Philippines to a local company that sells handsets in the country under the "my|phone" name. The units are produced by a firm called Solid Broadband, and were the first locally produced mobile phones sold in the Philippines starting back in 2007. Back then, there were three models. Now, there are more than 40 different models.

When Solid Broadband attempted to trademark the my|phone name in the Philippines, Apple objected saying that it was "confusingly similar" to the iPhone and was "likely to deceive or cause confusion." And while the Philippines' Intellectual Property Office tossed out Apple's case, the agency's director had some strong words for Apple. Nathaniel Arevalo called Apple a giant company "trying to claim more territory than what it is entitled to." The IPO director said that there is "absolutely no confusing similarity between my|phone trademark (of Solid) and the iPhone trademark (of Apple)."


Apple still can appeal the decision within a 30-day period after it receives a copy of the ruling. The decision becomes final if Apple decides not to appeal, or once the 30-day deadline expires.


Thanks for the tip!

source: Abs-CbnNews

FEATURED VIDEO

39 Comments

40. clarkjeferson

Posts: 67; Member since: Dec 22, 2013

Proud to be Pinoy! Soon MyPhone will be a global player! You'll see it. People in Korea buying the MyPhone Infinity 3 over the samsung. Myphone: Global Market! We're coming for you!

39. charlesxph

Posts: 35; Member since: Jan 04, 2015

Also my|phone registered the brand name before apple released their first iphone. The iphone is incredibly popular in the Philippines and the target markets definitely can tell the difference, this win will never dent apple sales. myphone is not the number 1 (just 3rd) seller by volume anyway, so apple winning the case would be overkill.

37. nanozander

Posts: 97; Member since: Oct 19, 2011

Anyone whana join me in setting up a maiPhone company? ;P

36. NightSurfer

Posts: 101; Member since: Sep 06, 2014

Shameless strategy. Bragging your prowess outside your homeland proved to be nothing worthy.

35. ruwie

Posts: 103; Member since: Sep 25, 2014

32. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

LOL Philippine judicial system is a joke...corrupt as heck...every judge has a price, I'm not sayin' Apple has a strong case here, in fact I HATE anything Apple. The poorer the country, the more corrupt the judges are, that's a friggin' fact

34. vergil9

Posts: 517; Member since: Apr 06, 2015

But in THIS case, it doesn't look like my|phone paid the judge more than Apple, that's highly unlikely. What the judge said actually makes sense.

42. gaming64 unregistered

But in real cases, they are a joke. There is too muc h corruption here even our Vice President is corrupt

43. vergil9

Posts: 517; Member since: Apr 06, 2015

Sad but true. Main reason why the Philippines is still a third world country.

28. vivaapple

Posts: 31; Member since: Jun 02, 2015

Seriously, Apple??

24. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Why hadn't Apple sued Goo Phone for making phones that look like their phone right down the the UI? But they sued Samsung? Apple sucks. I personally won't buy anything they own. They had to go and buy Beats and ruin that too.

23. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Another Judge with some sense. Apple thinks everyone in the world is as stupid as their fans are. My and I are very different words. Apple thinks people would be do confused bubs simple word. Another reason I refuse to buy their sh*t. I dont support frivolous lawsuits.

20. kevin91202

Posts: 642; Member since: Jun 08, 2014

"Apple loses trademark case to my|phone in the Philippines" -Alan F. (PA) Case? As in court case? Which court? Where? Still having trouble grasping the English language, PA?

29. Settings

Posts: 2943; Member since: Jul 02, 2014

If you file an IP case against an overseas country, you should file it on the defendant country, in this case it's filed on Philippines. Use common sense before barking, you're obviously making a fool out of yourself.

17. dimas

Posts: 3466; Member since: Jul 22, 2014

My|phone have been selling against the likes of nokia since the glory days of feature phones. And every myphone touchscreen gadget doesn't even resemble iphones. Glad to know the court acknowledge the company's history.

19. kevin91202

Posts: 642; Member since: Jun 08, 2014

Court? What court?

16. xondk

Posts: 1904; Member since: Mar 25, 2014

Of course they lost it...my phone...even with the | between is not going to confuse anyone one bit. Unless they can't see that it isn't an i, since apple always uses lowercase i. Sorry apple but you've made your lowercase i phones and devices abundantly clear to the world, no one is going to mistake my|phone for an iphone..sorry. And calling a phone my phone is so generic, its a phrase you can't claim infringes simply because it my and i can by few be confused.

15. AppleCultist

Posts: 335; Member since: Feb 18, 2015

God, the iPhone 6 looks so ugly.

9. gaming64 unregistered

It lost? Daym my home OEM is such gangsta. And I' a pinoy I never expect Apple to be beayen by a company that maked low speced, unoptimized phones#proudpinoy

11. SonyFindOneDroidple

Posts: 865; Member since: May 11, 2013

Jeez.. even here? Stop that pp

12. vergil9

Posts: 517; Member since: Apr 06, 2015

Regardless of which company's phones are superior, Apple was clearly wrong here. Please don't become a fanboy.

14. meanestgenius

Posts: 23119; Member since: May 28, 2014

In English next time.

18. dimas

Posts: 3466; Member since: Jul 22, 2014

You're an embarassment to your fellowmen and an idiot for bringing that proud pinoy s**t. You should just change your alias to philippineidiotpatriot

33. jojon

Posts: 438; Member since: Feb 11, 2014

no..you are the embarrassment here, a small voice from a third world economy having something to say about the worlds largest company who tried to put their foot on the neck of a small Phiippino company. Let him be proud man..

41. gaming64 unregistered

Being a racist POS makes you more of a loser.

30. BaffledTruffle

Posts: 523; Member since: Dec 07, 2013

I really hope that #proudpinoy is used ironically. I know I do.

8. Settings

Posts: 2943; Member since: Jul 02, 2014

Apple can win if the bribe is right.

27. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes. In the US.

5. talon95

Posts: 1012; Member since: Jul 31, 2012

If you really want something that stands apart, don't include the most generic word imaginable "phone" in your trademark. Or "apple watch" because someone has already invented a watch in the shape of an apple somewhere in the world and what do you expect they will call that? For being a creative company they sure don't have any creative names.

4. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

So in light of what Mr. Arevalo said (The buying public should be credited with a modicum of intelligence and discernment), if Apple appeals the ruling are they effectively asserting that the people of the Philippines are idots? Advise to Apple: You've lost this one, go home.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless