Apple iPhone leads the way in the UK for October with a 43% share

Apple iPhone leads the way in the UK for October with a 43% share
Thanks to the demand for the Apple iPhone 4S from UK iPhone users, Apple took over the top spot in the area's smartphone sales last month, topping Android in October for the first time since late last year. The Apple iPhone scored a 43% share of UK smartphone sales in October.

 For the three months ending in October, the iPhone had a marketshare of 27.8%, up 2.8% year-over-year. That figure trailed the 46% slice of the pie enjoyed by Android handsets for the quarter ending last month. That was off from last year's reading of 49.9% For what it's worth, BlackBerry had a 19.6% ownership of the UK market in the quarter ended in October, down 1.3% from the prior year's figure.

Research firm Kantar Worldpanel ComTech said that the introduction of the Apple iPhone 4S took marketshare away from Android last month. In addition, 75% of Apple iPhone 4S buyers in the UK were switching from a previous version of the iPhone while 14% upgraded from last year's iPhone 4. The Apple iPhone 4S has had incredible demand in the country since its launch on October 14th and many stores sold out of stock this past Friday for Black Friday.

There are some reasons why this might be a one month aberration. The Apple iPhone 4S rolled out nearly 18 months after the iPhone 4 came to market, about 50% longer than the usual time between Apple iPhone launches, which set up some strong pent-up demand for a new version of  Apple's iconic smartphone. While Apple fans will jump all over the monthly number, the quarterly results still show Android ahead by a comfortable margin.

source: AllThingsD

Related phones

iPhone 4s
  • Display 3.5" 640 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64 GB



1. bigboss

Posts: 80; Member since: Oct 26, 2011

Hot siri have won the people. But beware. She is so hot that she is burning and may burst your wallet giving you nothing. CREATE MASS AWARENESS.

3. readingthissh1t

Posts: 303; Member since: Jul 20, 2011

good job apple. now back to the us, RELEASE THE KRAKEN!

4. blackrose

Posts: 48; Member since: Apr 15, 2011

I was like what when I saw the title but then I looked closer. Only for the month of October but anyway pretty good.

5. taco50

Posts: 5506; Member since: Oct 08, 2009

I believe this is the beginning. My opinion is that with iPhone 4s on more carriers than ever, Siri, iCloud Apple will begin a climb in market share. Apple tv will probably slay when it gets released next year. Siri is the beginning of something special. It's good to be on board riding this wave of innovation.

6. readingthissh1t

Posts: 303; Member since: Jul 20, 2011

voice commands that talks back is innovative? if so then meh siri is kind of cool, but of course i'll never know because i'll never get an iPhone so long as its under 4.5" with an hd display

8. taco50

Posts: 5506; Member since: Oct 08, 2009

It's AI. It learns new this. For example if you make appointments at similar times it learns and already knows when you want to make your appointment. It does a lot of little this that you don't see unless you use it.

12. chadrick0814 unregistered

Yeah, he\'s a jealous fanboy. Cus only rich guys who refer to themselves as Taco can afford $199 plus a 2 year contract and get an iphone. Or...maybe he likes bluetooth file transfer, hdmi, sd card expansion, ability to drop fro 2 feet without shattering, and large screen. Maybe you are the fanboy. If not, why don\'t you guys just get a 4g phone?

13. taz89

Posts: 2014; Member since: May 03, 2011

too bad not everything works outside the US

17. remixfa

Posts: 14605; Member since: Dec 19, 2008

its AI because it logs patterns? really? lol. programs have been doing that for years. AI doesnt exist yet taco. lolol.

9. TerryCrowley

Posts: 194; Member since: Jul 31, 2011

This is just how it normally is. Apple products come out and everyone who already owns an iPhone upgrade and Apple gets next to no new market share.

11. taco50

Posts: 5506; Member since: Oct 08, 2009

We shall see. I have a feeling Apple will continue to succeed and youll continue to be a jealous fanboy

16. iamcc

Posts: 1319; Member since: Oct 07, 2011

I don't see how anything about his post would make you believe he's a "jealous fanboy". Regardless, Apple will continue to succeed... but any company that becomes lazy about acquiring new market share is just setting themselves up for failure. First it happened to RIM...

14. remixfa

Posts: 14605; Member since: Dec 19, 2008

did you miss the part where the bulk of the sales are previous ioS owners? thats great for apple's profit margins, but it does nothing to move their market penetration in the long term. yaaay.. go apple!! make tons of sales in Q4! :)

7. ardent1

Posts: 2000; Member since: Apr 16, 2011

Bada eats DUST!

10. readingthissh1t

Posts: 303; Member since: Jul 20, 2011

for peter out there somewhere on the interwebs, bada is dying a slow, painful death

15. remixfa

Posts: 14605; Member since: Dec 19, 2008

did anyone not expect apple to have a big Q4 sales jump? lol

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