Apple believes climate change could benefit its iPhone business

Apple believes climate change could benefit its iPhone business

As part of its latest research project, non-profit organization CPD, formerly known as the Carbon Disclosure Project, recently asked a number of major companies from across the globe to disclose both the positives and negatives that climate change could bring.

One of the companies cited in the report was Apple, who believes that as the world begins to “experience severe weather events with greater frequency,” people will start to feel the need for “confidence and preparedness in the arena of personal safety.” This is where the iPhone comes into play as users will become more reliant on their devices.

According to the company, the devices can be charged multiple times via “car batteries or even hand cranks,” something that will allow owners to use their iPhones as flashlights or sirens for extended periods of time. Apple’s mobiles devices can also offer first aid instructions and be used as radios, the company stated.

No further comments were provided on the matter but it certainly seems as though Apple hopes to capitalize on climate change as much as possible. This should help maintain a large install base which, in turn, could continue the growth of Apple’s Services business.

While on the topic of Services, the Silicon Valley-based company recently teased new services related to health that could arrive later this year, presumably alongside the next-gen iPhones. Apple is also expected to launch its own video streaming service later this year in the hope of competing against Netflix and Hulu.

FEATURED VIDEO

25 Comments

1. cmdacos

Posts: 3739; Member since: Nov 01, 2016

So nothing unique then... also notifications will probably be silenced due to spam ads to buy an iPhone XRs

2. RebelwithoutaClue

Posts: 5473; Member since: Apr 05, 2013

Can be used as radios? Pretty sure they lost FM capable chips since the 6S and even before that, it was disabled.

3. notfair

Posts: 672; Member since: Jan 30, 2017

what the actual f??? so instead of doing something to fight the climate change they are devising a plan on how to profit out of it? this is sad and brutal truth about greed and of course more greed.

7. joshuaswingle

Posts: 360; Member since: Apr 03, 2018

Pretty sure all of Apple's locations across the globe run on renewable energy, and their latest MacBook Air is built with recycled aluminum. Although they could pressure their suppliers into improving their environmental records.

8. markbyrn

Posts: 4; Member since: Jan 14, 2019

I'm guessing you and Mr. Tim Cook forgot about his cheap Asian labor 'supply chain'; Foxconn has a horrible environmental record.

13. joshuaswingle

Posts: 360; Member since: Apr 03, 2018

I literally said they should pressure their suppliers into improving their environmental records lol

9. notfair

Posts: 672; Member since: Jan 30, 2017

@josh you seem not to get my point! keep supporting apple, that's the spirit.

21. slim3bdo

Posts: 115; Member since: Jun 05, 2017

Get a hold of ur self Go research climate change instead bof repating whatever you see in tv like a parrot .

12. whatev

Posts: 2081; Member since: Oct 28, 2015

Apple is not the only company viewing the positive impact of climate change on their products, if you read the source article which I think you didn’t you’ll see many companies gave their points of view because they were asked to do so for the research, even your beloved Alphabet (Google) sees positive impact with the climate change, so no, apple isn’t the only devil here

19. RebelwithoutaClue

Posts: 5473; Member since: Apr 05, 2013

How is stating the features that might come in handy during emergency situations a plan to make a profit out of climate change? Especially since they are features that every smartphone brings to the table.

4. osterrich21

Posts: 186; Member since: Apr 14, 2017

How desperate the apple came. Appealing even for forces of nature. Lol

5. markbyrn

Posts: 4; Member since: Jan 14, 2019

The floundering Apple political activist CEO political strikes again. I'm guessing Mr. Cook didn't mention Foxconn's horrible environmental record in making his laughable climate change lifesaver iPhones.

6. lyndon420

Posts: 6364; Member since: Jul 11, 2012

I have a wind up flashlight...it's awesome and can charge my Android. Also have solar panels. Our idiot Prime Minister Trudeau has haulted pipeline production which has put a lot of people out of work, and imposed a carbon tax which does nothing to help with climate change (which is just a myth orchestrated by Gore). This will likely be the most ridiculous article I read today. Maybe apple is working on an iPhone accessory called iCrank? Thanks for the laugh PA.

10. syam7863

Posts: 73; Member since: Sep 15, 2016

WTF did I just read?

17. dimas

Posts: 3233; Member since: Jul 22, 2014

"Climate change is ok as long as I have a hand-cracked charger for my iphone" Disgusting, right?

11. alanrock

Posts: 220; Member since: Oct 04, 2018

Apple Pip-Boy for Fallout experience...

14. JRPG_Guy

Posts: 92; Member since: Jan 13, 2019

Will it make the phones cheaper?

16. dimas

Posts: 3233; Member since: Jul 22, 2014

"positives and negatives that climate change could bring." This is how low human beings have been blinded by greed. Any person or group that see positive things on climate change are complete wackos. Climate change is and never will be a benefit to humanity.

22. slim3bdo

Posts: 115; Member since: Jun 05, 2017

Are u stupid ? Never mind that , YOU are stupid . The prime of our civilization , plants and animals thrive best rates were in climates hotter than now , so STFU about this idea of climate change , and stop repeating words like a parrot u brain washed idiot

24. dimas

Posts: 3233; Member since: Jul 22, 2014

Wow what a pea brain monkey. Climate change is not just about having hotter days. The whole earth's ecosystem is abnormal. Many places will have drought and flash floods at the same time. Bacteria and virus will become stronger because the abnormality help them to evolve better. Our atmosphere will become more dangerous to inhale. Learn science before commenting, stupid keyboard warrior.

25. TheOracle1

Posts: 1811; Member since: May 04, 2015

Whoa! slim3bdo have you been drinking the Fox News kool-aid? Your ignorance is embarrassing.

18. SIGPRO

Posts: 2809; Member since: Oct 03, 2012

Fruit Company propaganda! Has actually nothing to do with fruit phones! Fruit Company wants to be positive in the news after all the bad news, but it's too late! Damage control will help you only so far!

20. smoked_2na

Posts: 84; Member since: Mar 15, 2017

'Can't innovate anymore, my ass': Phil Shiller That is correct, how else would Apple be able to create that steaming pile of climate change reasoning to justify their slab!

23. worldpeace

Posts: 3074; Member since: Apr 15, 2016

Basically they're trying to tell their stock holder that they're still good on the long run. (while using the inevitable climate change as excuse.)

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.