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Apple's latest challenge aims to find the best "Shot on iPhone" photos

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Apple's latest challenge aims to find the best "Shot on iPhone" photos
Previous 'ShotOniPhone' feature

Since Apple first joined Instagram in September 2017, iPhone users have been encouraged to tag their photos using the hashtag ‘#ShotOniPhone.’ Doing so gives them the opportunity to be featured on the company’s account. And today an extension to this campaign has been announced.

Between January 22 and February 7, Apple is running a new ‘Shot on iPhone Challenge’ which aims to “select 10 winning photos” which will be announced in February. The winning shots will then be included on billboards across a number of cities and inside Apple Stores across the globe. The company will also feature the shots on its official website.

The ten photos will be handpicked by a total of 11 judges which include Apple’s own Senior Vice President of Worldwide Marketing, Phil Schiller, two iPhone photographers, Austin Mann & Annet de Graaf, and even President Obama’s chief official White House Photographer, Pete Souza.

Keen iPhone photographers out there that may be interested in the campaign and are 18 years or older can submit their shots on both Twitter and Instagram using the ‘#ShotOniPhone’ hashtag and including the model used in the caption of the image. Users of Chinese social network Weibo can also submit photos by adding the model and #ShotOniPhone# to the caption.

Alternatively, if social networks aren’t your thing, iPhone owners can send Apple the highest resolution version of photos directly via the shotoniphone@apple.com email. In this case, the file format needs to be ‘firstname_lastname_iphonemodel.’

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