Apple iPhone 5c closing gap on Apple iPhone 5s; Apple iPad 2 most popular active iOS slate

Apple iPhone 5c closing gap on Apple iPhone 5s; Apple iPad 2 most popular active iOS slate
So what is it about the Apple iPad 2? Sporting a 9.7 inch screen with a forgettable 132ppi pixel density, this tablet is far from being Apple's most highly spec'd slab. Yet, with a 38% share of the iPad units currently active, there are more people using this particular tablet than there are using the Apple iPad 4 (18%) and Apple iPad mini (17%) combined. One analysis by Localytics, looking for the reason for the continued demand of the iPad 2, suggests that the "perceived differentiation of the latest-generation tablets is getting smaller with each new release." That is leading iPad 2 owners to hold on to their well-worn iPad.

The Apple iPad 5 is expected to be thinner, lighter and narrower than the predecessor model. Design cues taken from the Apple iPad mini mean a redesigned volume rocker, stereo speakers and a more svelte look. The iPad 5 might be more lightweight when you hold it, but there is nothing lightweight about the A7X processor inside, doing the heavy lifting. Why would someone keep an iPad 2 if they could afford to purchase an iPad 5? This could be the year that a number of kids get an iPad 2 gifted to them, as though it were a family heirloom, while Mom and Dad get to play with the new tablet.

Remember when the Apple iPhone 5s and Apple iPhone 5c both launched last month? The opening weekend saw 9 million units sold and the original tally showed the full-featured iPhone 5s outselling its mid-range brother by a 3 to 1 margin. Since then, the plastic coated iPhone has picked up some traction of its own and now trails the iPhone 5s by a more reasonable 2 to 1 margin globally. According to Localytics, at its peak the Apple iPhone 5s was selling 3.3 units world-wide for every iPhone 5c that was purchased. In the states, the ratio has dropped from 3 to 1 in favor of the iPhone 5s to 1.9 to 1. Ironically, some of that decline could be due to strong demand for the iPhone 5s. With that model hard to find in some areas, buyers are turning to the iPhone 5c as a replacement.

source: Localytics via Appleinsider



2. akki20892

Posts: 3902; Member since: Feb 04, 2013

Hahahahaha oh ok.

5. PapaSmurf

Posts: 10457; Member since: May 14, 2012

What was the point behind your comment?

26. Neutral

Posts: 30; Member since: Oct 19, 2013

I think he's high

3. HalaMadrid

Posts: 92; Member since: Sep 04, 2013

iPad 5c?

6. Gaurav008

Posts: 328; Member since: Jul 20, 2012

Unrelated: PA should cover the video ' Was IOS 7 created on Microsoft Word? '. The video is hilarious and fascinating at the same time. Check it out guys and PA. :D

7. woodshop20

Posts: 459; Member since: Sep 14, 2013

Who would buy a substantially inferior 5c over the significantly more powerful (and premium) 5s? Seeing as Apple buyers are generally rich surely dishing out another hundred dollars wouldn't hurt?

8. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Um those who don't want to spend $200?

10. woodshop20

Posts: 459; Member since: Sep 14, 2013

Well yeah, but that's probably in the US. In other countries (like mine) the 5c and 5s are both extremely expensive and so the price difference is much smaller.

20. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well it could be that demand for both models is decreasing and the 5s is just falling a bit faster than the 5c. It isn't that they are choosing a 5c over a 5s, I think those that were going to buy the 5s largely already have and those that were going to buy the 5c didn't rush to the stores to buy them. We will see the numbers in the money report that is coming up anyway, so might as well hold out a week more for actual speculation.

9. tacarat

Posts: 854; Member since: Apr 22, 2013

The 5C is "good enough" for tons of people, is more readily available for purchase and costs $100 less than the competing 5S models. The fact that they're offering a 32GB version instead of the normal 16GB might be eating into 5S sales too. Of the early adopters I know, a few are waiting for the 6 (again) since this upgrade was relatively minor in their eyes.

17. Doakie

Posts: 2478; Member since: May 06, 2009

Here near Seattle I was starting off after being stuck at a red light and there was this GANGSTA looking guy in an old 80's Chevrolet Caprice jacked up on 24" rims talking on what looked to be a pink phone. When I passed him I noticed it was a "light red" iPhone 5C. I was surprised by his choice in phones it didn't match the vibe he was trying to exude.

21. ardent1

Posts: 2000; Member since: Apr 16, 2011

> Who would buy a substantially inferior 5c over the significantly more powerful (and premium) 5s? The variation on your question would be who buy an inferior handset for $100 less?

24. illusionmist

Posts: 157; Member since: Jan 29, 2013

Just like when people bought 4s when there was 5, 4 when there was 4s, 3Gs when there was 4...?

25. Lucas777

Posts: 2137; Member since: Jan 06, 2011

why are they generally rich? is the 200 dollar iphone 5s more expensive then the next 200 dollar android phone?

11. zuckerboy

Posts: 898; Member since: Dec 22, 2011

who wants to buy cheap glossy looking 5c when there is 5s ?

23. stealthd unregistered

Have you ever actually seen or touched a 5c in person? It's not glossy or cheap feeling. People complain about the plastic on Samsung phones because the plastic flexes and creaks very easily, and I've heard reviewers refer to the feel as "gross". The same is not said about 5c, at least not by people with actual experience with the device.

12. darkkjedii

Posts: 31764; Member since: Feb 05, 2011

Heck I loved my 32 gig iPad 2, only ditched it cuz I'm hooked on the walking dead and needed 64 gigs to have more download space to put em my iPad. Now I DVR em. My mini2 will be 32 gigs

13. CreeDiddy

Posts: 2284; Member since: Nov 04, 2011

Well the $45 and $100 promo's that are offered by competing retailers will help their numbers.

15. 9thWonderful

Posts: 232; Member since: Jan 24, 2013

the 5S is so difficult to get unless you go to an actual Apple i'd see the 5C catching up since it is more available.

16. Doakie

Posts: 2478; Member since: May 06, 2009

I was scrolling by really fast and I thought the backs of those iPhone 5C's were the backs of colorful Moto X's.

19. rxman1975

Posts: 5; Member since: Aug 11, 2013

The author of this article fails to realize that the ipad 2 reached a huge market when it was released the ipad was still new to most people. He might say that the ppi is low and it is, but for what 90% of what people do, read, surf internet, watch movies and even play games its still great for. The curve for smart phones and tables is at a point where companies might say its a monumental leap forward in CPU and GPU power does not translate into real world differences. Just an opinion...

22. ardent1

Posts: 2000; Member since: Apr 16, 2011

The chart show the ratio of **cumulative** sales of 5s to 5c. For the math geeks, d(5c sales)/d(total sales) was increasing at an increasing rate during said time period, respectively. Note d(5c sales)/d(total sales) means the change in 5c sales with respect to the change in total sales of 5s and 5c -- aka differential calculus. Please note, per the chart label, the basis is cumulative sales, which is generally meant to be understood as year-to-date basis. That is to say consumers, on a global basis, were buying more 5c's and at an increasing rate of 5c's over time to cause the ratio of cumulative sales of 5s to 5c to decline to 2.3x -- that is the strongest evidence that Apple got the global demand of 5c correct. People like Sniggly continues to miss this point due to their lack of high power math and statistics background. And people like Googler continue to be completely clueless as to the massive sales of 5c's. As for the the US, it's interesting that demand for 5s continues to be strong -- we know iPhone 5s are strong since the US ratio is less than the global ratio, respectively (and math geeks know the US data is part of the Global data set, thus impacting the Global results). The data would have been more meaningful if it was Global sans US data, instead it is Global inclusive of US data. As we know, Apple doesn't tells us the necessary details so we have to speculate. I suspect two factors at play: (a) US being one of the richest nations in the world would continue to buy 5s for a longer period of time due to marginal propensity to consumer and (b) the iPhone 5 overhang that may have negatively impacted iPhone 5c sales.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless