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Apple iPhone 5s vs 5c on launch weekend: flagship outsells plastic by a factor of three

Apple iPhone 5s vs 5c on launch weekend: flagship outsells plastic by a factor of three

Research firm Localytics tracked data from 20 million unique iPhone IDs over the first weekend of availability for the new Apple crop, and it turned out that the flagship iPhone 5s is three times more popular than the cheaper iPhone 5c. This more or less jibes the results of our own poll put up before the two devices went on sale, where 80% of more than 3000 respondents said they'd get the 5s.

Together, the two fresh iPhone models are already representing 1.36% of all iPhones activated on AT&T, Verizon, Sprint and T-Mobile, with the flagship taking 1.05%, and the rest going to the iPhone 5c. AT&T, as the first exclusive iPhone carrier, still has the highest number of activations, followed by Verizon. Bernd Lerger, VP of marketing at Localytics, commented: 

That means the iPhone 5s outshines the 5c by a factor of 3.4x, a clear indicator that early adopters are favoring the high-end 5s compared to the 5c. This makes sense since those who feel the need to buy a new device the very weekend it launches are most likely the power users who want the highest-end phone experience.

Looking at the numbers outside of the US, Localytics noted that the iPhone 5s is on average 3.7x more popular than the 5c, whereas that ratio in Japan, for example, jumped up to five times. As already pointed out, the launch weekend won't be a good indicator how well the colorful plastic iPhone will sell in the long run, when the first adopters have all gotten their fix, and given the record margin that Apple likely commands on the 5c, whatever it sells will pad Cupertino's coffers nicely.

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posted on 23 Sep 2013, 07:54 6

1. LetsBeHonest (Posts: 1526; Member since: 04 Jun 2013)

As expected
If they priced 5C right, then it would've resulted in better results.

posted on 23 Sep 2013, 07:58 4

2. Tazer2365 (Posts: 52; Member since: 28 Jul 2012)

It still sold well. The iPhone 5C probably sold what Nokia's phones sell in a year.

posted on 23 Sep 2013, 08:06

6. wicpromd (Posts: 266; Member since: 20 Aug 2013)

well what else, its True

posted on 23 Sep 2013, 08:14 1

7. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

Are you sure? Nokia is still second in sales after Sammy, so 5c will beat all Nokia phones alone? Go home you are drunk...

posted on 23 Sep 2013, 10:49

15. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

I doubt price is the primary factor. The 5C establishes a new segment - as in C (heap). Cheap can mean something other than lower priced. I wonder how sales of existing iP5 phones are going? VZW is selling the 16Gb iP5 for $99 with a 2 year contract. From all I have seen, the 5C and 5 are functionally exactly the same. The 5C is plastic, while the 5 looks very similar to the 5S.

I wonder how many iP5 were sold during the same period?

Something tells me the used market for the iP5 in excellent condition is going to be more of a sellers market than in times past.

posted on 23 Sep 2013, 07:59 3

3. Finalflash (Posts: 3535; Member since: 23 Jul 2013)

Yay, Apple loyal fans shafted again. Being strong armed into buying the higher margin product and still supporting such a company is ridiculous. How many times has it been now that they have done this crap. First withholding features from older phones that can run it with ease (wifi tethering on 3gs, siri on 4, maps on 4), now with actual hardware shafting (screw over the iPhone 5 and sell it for the same price and then release marginal upgrade that's for the same price as last years model). The vast majority of people supporting this kind of behaviour have to have some sort of psychological issue. I guess it goes to show the power of marketing and branding, being able to get people to blindly follow you to their own detriment and then being praised for it.

posted on 23 Sep 2013, 08:43 3

8. volcano321 (Posts: 20; Member since: 08 Aug 2013)

No, it just means that Apple designed it just right. With enough improvements to maintain the status quo. Anything more would be dumb. They're a business and this looks like great business to me.

posted on 23 Sep 2013, 09:33 3

12. darkkjedii (Posts: 25058; Member since: 05 Feb 2011)

Well said Volcano. +1

posted on 23 Sep 2013, 08:03 1

4. bubbadoes (Posts: 1225; Member since: 03 May 2012)

Daaaahhhh! I just cant get over the 64 bit architecture...talk about putting the cart before the horse.

posted on 23 Sep 2013, 08:03

5. wicpromd (Posts: 266; Member since: 20 Aug 2013)

still cant beat Samsung......

posted on 23 Sep 2013, 08:52

9. darkkjedii (Posts: 25058; Member since: 05 Feb 2011)

I'm glad I was able to get the 3 my family wanted. Sad we couldn't get gold though, hopefully they'll arrive during the buyers remorse period.

posted on 23 Sep 2013, 09:02

10. rallyguy (Posts: 620; Member since: 13 Mar 2012)

Well if the ratio was the other way Apple would be filling their pants. Any company wants their higher priced item to sell better.

posted on 23 Sep 2013, 09:11

11. cornerofthemoon (Posts: 601; Member since: 20 Apr 2010)

i actually prefer the 5c, probably because it looks like a Lumia....: )

posted on 23 Sep 2013, 10:33 1

13. melcruz66 (Posts: 30; Member since: 25 Dec 2011)

Yaaay for Apple!!!

posted on 23 Sep 2013, 10:38

14. SonyPS4 (Posts: 346; Member since: 21 May 2013)

Iphone 5c is overpriced, plastic and ugly. If I want to shift to iOS I rather spend bit more and get Iphone 5s

posted on 24 Sep 2013, 11:01

16. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


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