Apple iPhone 5s vs 5c on launch weekend: flagship outsells plastic by a factor of three
posted by Daniel P. / Sep 23, 2013, 7:27 AM
Research firm Localytics tracked data from 20 million unique iPhone IDs over the first weekend of availability for the new Apple crop, and it turned out that the flagship iPhone 5s is three times more popular than the cheaper iPhone 5c. This more or less jibes the results of our own poll put up before the two devices went on sale, where 80% of more than 3000 respondents said they'd get the 5s.
Together, the two fresh iPhone models are already representing 1.36% of all iPhones activated on AT&T, Verizon, Sprint and T-Mobile, with the flagship taking 1.05%, and the rest going to the iPhone 5c. AT&T, as the first exclusive iPhone carrier, still has the highest number of activations, followed by Verizon. Bernd Lerger, VP of marketing at Localytics, commented:
Looking at the numbers outside of the US, Localytics noted that the iPhone 5s is on average 3.7x more popular than the 5c, whereas that ratio in Japan, for example, jumped up to five times. As already pointed out, the launch weekend won't be a good indicator how well the colorful plastic iPhone will sell in the long run, when the first adopters have all gotten their fix, and given the record margin that Apple likely commands on the 5c, whatever it sells will pad Cupertino's coffers nicely.
- Display 4.0" 640 x 1136 pixels
- Camera 8 MP / 1.2 MP front
- Processor Apple A7, Dual-core, 1300 MHz
- Storage 64 GB
- Battery 1570 mAh(10h 3G talk time)
Posts: 1548; Member since: Jun 04, 2013
As expected If they priced 5C right, then it would've resulted in better results.
posted on Sep 23, 2013, 7:54 AM 6
Posts: 52; Member since: Jul 28, 2012
It still sold well. The iPhone 5C probably sold what Nokia's phones sell in a year.
posted on Sep 23, 2013, 7:58 AM 4
Posts: 5993; Member since: Dec 22, 2010
I doubt price is the primary factor. The 5C establishes a new segment - as in C (heap). Cheap can mean something other than lower priced. I wonder how sales of existing iP5 phones are going? VZW is selling the 16Gb iP5 for $99 with a 2 year contract. From all I have seen, the 5C and 5 are functionally exactly the same. The 5C is plastic, while the 5 looks very similar to the 5S. I wonder how many iP5 were sold during the same period? Something tells me the used market for the iP5 in excellent condition is going to be more of a sellers market than in times past.
posted on Sep 23, 2013, 10:49 AM 0
Posts: 4063; Member since: Jul 23, 2013
Yay, Apple loyal fans shafted again. Being strong armed into buying the higher margin product and still supporting such a company is ridiculous. How many times has it been now that they have done this crap. First withholding features from older phones that can run it with ease (wifi tethering on 3gs, siri on 4, maps on 4), now with actual hardware shafting (screw over the iPhone 5 and sell it for the same price and then release marginal upgrade that's for the same price as last years model). The vast majority of people supporting this kind of behaviour have to have some sort of psychological issue. I guess it goes to show the power of marketing and branding, being able to get people to blindly follow you to their own detriment and then being praised for it.
posted on Sep 23, 2013, 7:59 AM 3
Posts: 20; Member since: Aug 08, 2013
No, it just means that Apple designed it just right. With enough improvements to maintain the status quo. Anything more would be dumb. They're a business and this looks like great business to me.
posted on Sep 23, 2013, 8:43 AM 3
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