Apple announces iPhone 11, iPhone 11 Pro and 11 Pro Max

  • Price: The iPhone 11's price will now start at $699, while the iPhone 11 Pro and Pro Max will once again begin at $999 and $1099, respectively.
  • Release date: Pre-orders for all three new iPhones will be opened this Friday, September 13, while the official iPhone 11 series release date is set for September 20.

iPhone 11

The new iPhone for the masses

The iPhone 11 is the direct successor to last year's iPhone XR. This is the new iPhone for the masses. It features the same glass-on-metal design as the XR, but this time comes in the following colors: black, white, red, yellow, green and purple. There are no longer blue and coral color options. The green and purple newcomers actually look pretty sweet – they have a mature and somewhat muted tone that make them a suitable choice for a wider audience.

Apple's Liquid Retina LCD display is making a return for the iPhone 11, literally. Everything in the screen department remains the same: the diagonal is again the sizable 6.1 inches and the resolution is still 828 x 1792 pixels, making for the reasonable but not impressive 326 ppi pixel density.

A13 Bionic chipset

This wouldn't be a proper new iPhone release if there wasn't a new Apple-designed chipset to push the performance envelope further. The company claims that its new A13 Bionic system can achieve up to 20% higher performance for both CPU and GPU operations, which is a pretty impressive increase.

What's more, the A13 Bionic is more power-efficient than its A12 predecessor, allowing for up to 1 hour longer battery life with the iPhone 11, compared to the iPhone XR.

Dual-camera: main and ultra-wide

Aside from the new colors, the only other visible change in the iPhone 11 is the camera area, because, well... there are now two of them. The main 12 MP shooter has been upgraded with a new sensor that enables a number of important improvements. These improvements are expected to include considerably better image quality in outdoor and indoor scenarios, especially for low-light, as well as a powerful Night Mode, allowing your iPhone's camera to draw unexpected amounts of light and detail out of very dark conditions.

Dedicated night modes have been getting more and more popular lately in other phones, but Apple's implementation seems to be more polished and promising, as Night Mode is going to be engaged automatically, whenever the iPhone 11 camera deems it needed. Because it's not going to be a user choice whether to have Night Mode enabled or not, we hope it'll also work faster than traditional night camera modes on other phones.

While on the subject of camera, on the front of the phone you'll find the new 12 MP selfie snapper, which will allow for a wider frame when shooting in landscape, as well as supposedly more natural colors, thanks to the next-gen Smart HDR feature. On top of that, the new front-facing camera will support 4K video recording at 60 fps, as well as slow-motion video at up to 120fps.

Finally, a very interesting new detail concerning the mainstream iPhone 11 is that for the first time... ever, Apple is actually reducing the price! While the iPhone XR started at $749, the iPhone 11's base 64 GB storage will be priced at $699, which is terrific news.

iPhone 11 Pro and Pro Max

The ultra-premium iPhones for the pros

While the iPhone 11 is the new iPhone for the masses, Apple's other two new smartphones are on the cutting edge of mobile technology. They are the successors to the ultra-premium iPhone XS and XS Max, and are called iPhone 11 Pro and iPhone 11 Pro Max.

The shape and size of the iPhone 11 Pro is about identical as that of the iPhone XS, but the colors and finishes have been altered. Most notably, there is a new color added to the classic selection of black, white, and gold, and that is midnight green. The new color fits the "Pro" theme nicely, due to its sophisticated, yet toned-down vibe.

What becomes apparent upon slightly closer inspection is that the rear glass panels of the new iPhone Pro line have a matte texture, so they will no longer be glossy and shiny. This is again congruent with the Pro narrative.

Super Retina XDR Display

The iPhone 11 Pro phones feature upgraded OLED displays with improved maximum brightness and dynamic range capabilities. In addition to the same advanced features as before, such as wide-color gamut with system-wide color management, True Tone automatic color temperature adjustment, and ultra high resolution, this new OLED panel is also 15% more power-efficient. According to Apple, it has used similar technology as on its new and mindbogglingly expensive desktop Pro Display XDR monitor, and with that, Apple is giving this new iPhone OLED screen a new name: Super Retina XDR display.

Just like the iPhone 11, the 11 Pro and Pro Max of course feature the latest and greatest Apple system chip, the A13 Bionic, which, in addition to providing 20% increased CPU and GPU performance and being more power-efficient, is also said to be built on the most advanced 7nm architecture. What all of this tech talk means is that it basically doesn't get any better right now in terms of so much power being packed in such a tiny space.

Triple-camera: main, telephoto and ultra-wide

The iPhone 11 Pro and Pro Max come with a new triple-camera setup, featuring a regular, telephoto, and ultra-wide shooters. The main 12 MP camera has the same improvements as on the iPhone 11, meaning better auto-focus, high expectations for more light sensitivity and detail in challenging low-light situations, as well as automatic Night Mode.

What's also interesting is that the 2x zoom-in telephoto camera is also getting an upgrade. It'll now have a wider, F2.0 aperture, which is going to allow it to capture more light (about 40% more), thus leading to zoomed-in images, as well as portrait shots, of higher clarity and less noise.
Finally, the ultra-wide 12 MP snapper is added to the mix to let you take wider portrait shots, or just impressive images in a variety of situations. For example, the ultra-wide camera can typically deliver pleasant results if you're looking to photograph a huge landscape, or if you find yourself in a tight indoor space and want to include include as much of the place as you can in your shot.

The three cameras will also work in tandem to enable you to capture spectacular video footage. You'll be free to switch between normal, telephoto and ultra-wide at any time while shooting video (up to 4K at 60 fps), and this, combined with the iPhone's other powerful video-capturing features, such as Cinematic Video Stabilization or the new zoom-in audio will allow for a whole new level of flexibility and visual story-telling.

iPhone 11 Pro, Pro Max price and release date

When it comes to the iPhone 11 Pro price, we aren't exactly shocked to find that there is no change.

The 5.8" iPhone 11 Pro will start from $999, while the iPhone 11 Pro Max's base configuration will cost $1099.

Pre-orders for all three new iPhones will begin this Friday, September 13, starting at 5AM PDT. The iPhone 11 series release date is set for September 20.




Posts: 2817; Member since: Oct 03, 2012


10. scarface21173

Posts: 700; Member since: Aug 17, 2014

Their really trying the hard sell, its embarassing.

14. umaru-chan

Posts: 371; Member since: Apr 27, 2017

They are not trying hard. Samsung are trying hard and failing to sale their flagship phones which don't even total into half of Apple flagship sale.

18. shawman

Posts: 70; Member since: Sep 18, 2012

I have S10 and I can say Samsung is not trying hard enough. Same main camera sensor since S7 and small battery plus 60hz screen. Even Note 10 has removed so many features after being hailed as be all phone. Samsung is more than just flagship phones. They are the full vertical play with fabs, display, memory, flash and phone and all device maker. Apple still can’t make a phone without using samsung parts.

25. maherk

Posts: 6949; Member since: Feb 10, 2012

Sadly, I have to agree with you on this. Whenever you used to buy the latest Samsung flagship, you knew you are getting a top 3 camera in the market, but as you noted, they haven't changed the main sensor for years now. Their cameras are truly showing their age now, especially in challenging light conditions. And while Samsung were playing it safe, Google, Huawei, and Apple have taken their camera game up to a whole new level.

47. Valinor

Posts: 182; Member since: Mar 26, 2013

S10 plus here, i agree on the lack of innovation in the sensor department but i was on holiday with a friend who has the iphone xs, we shot 5000 photos combined and one thing we noticed is that both phones have their strenghts and weaknesses but one isnt really superior over the other. With video its the same story. We were actually happy we had both phones cause if 1 was lacking in a situation the other filled the gap. Google camera is indeed great but also a bit hyped and has areas where it not that awesome. Also stock android is missing so much handy features. Samsung oneui has really matured. Huawei crazy zoom technology but the colors in normal photos arent that great. The huawei launcher also still not on par with samsung. Seems to me Apple only now has really upped their camera game..... so yeah its time for samsung to come up with an answer in 6 months.

55. User123456789

Posts: 1004; Member since: Feb 22, 2019

S7, S8, S9 and S10 do not use same camera. Just with same specs. Samsung gets new sensors every year.

34. scarface21173

Posts: 700; Member since: Aug 17, 2014

Why talk about samsung, i never mentioned them.

56. saddameu

Posts: 18; Member since: Mar 26, 2017

umh, have you seen recent marketshare? even oppo sells better than apple, samsung is still number 1 fallowed by huawei so only in your dreams apple sales are increasing

69. cheetah2k

Posts: 2271; Member since: Jan 16, 2011

That notch.. it looks even bigger now that everyone has gone notchless...... UGRRRRYYYY

89. CreeDiddy

Posts: 2248; Member since: Nov 04, 2011

Over exaggerated response. The notch disappears. You never really notice it after using it for long periods of time.

33. Phullofphil

Posts: 1822; Member since: Feb 10, 2009

All you idiots had your opinions before there was a rumor leak on this phone. Now it’s here you have something you can bitch about. Sounds like wwe interview in here with the over the top comments.

50. RajRicardo

Posts: 500; Member since: Feb 28, 2014

Rene Ritchie had an orgasm looking at these.

62. Rocket

Posts: 673; Member since: Feb 24, 2014

The ultra-premium iPhones for the pros, Lmao!

2. NateDiaz

Posts: 1089; Member since: Mar 03, 2018

Whoever designed them camera modules needs to be fired right now

6. baldilocks

Posts: 1540; Member since: Dec 14, 2008

Looks fine to me. At least it's body color unlike the new Pixel.

17. thedizzle

Posts: 197; Member since: Oct 05, 2017

Yeah those colors look real nice. Cameras, not so much.

26. maherk

Posts: 6949; Member since: Feb 10, 2012

I wasn't fan when they were getting leaked and surrounded by an all black bezel, but I kinda like the way they look after I saw the official pictures. They look different and unique, and yes, they look good as well.

90. CreeDiddy

Posts: 2248; Member since: Nov 04, 2011

Nothing ugly about the triple cam. They are unique and one of a kind even over Hauwei’s design

3. looneyhouston

Posts: 40; Member since: Apr 10, 2014

I got excited when I heard the price and I thought to myself, "i can get the latest iphone with 0 down!" ERRRRRRR Here come the $1000+ phones

4. Dr.Phil

Posts: 2441; Member since: Feb 14, 2011

I know the comment section is going to turn into a fanboy warfare, but I think we could all agree that at least Apple coming down in price at $699 is a positive thing. And yes I know there’s going to be a comment along the lines of “of course it’s only $699 it’s just a minuscule upgrade from last year”, but still I think it’s a positive thing knowing Apple could have charged the same $749 if they wanted to.

8. TadTrickle

Posts: 78; Member since: Apr 08, 2019

You can thank one plus

12. Vancetastic

Posts: 1558; Member since: May 17, 2017

Better camera, better processer, bigger battery, AND lower price, but you know they'll still throw fits.

27. foreverNOOB

Posts: 167; Member since: Jul 07, 2017

That 699$ will only applies for USofA and some one or two other countries only... Last year, when I heard that Apple priced XR at only 749$ i was really excited, but when it launched in the country where i working, will cost you 950++$. As for 999$ and 1099$ XS/Max in USofA, price jumped up "slightly" at 1300+$/1450$. The story was just same as my home country, where Iphone's price will always 35-45% higher than announced price. So, Apple will surely offset that lost of profit in USofA to the price of other countries.

30. bucknassty

Posts: 1350; Member since: Mar 24, 2017

yeah that iphone 11 is nice for the price... more than what most people need

41. Pabliell

Posts: 185; Member since: Mar 22, 2016

For an iPhone the price is nice, but for HD+ LCD screen - not at all.

54. Back_from_beyond

Posts: 1438; Member since: Sep 04, 2015

Have a think about the reason behind the $699 pricetag for now and what the 15% import tax on iPhones will do mid December, it goes up to $800.

58. thxultra

Posts: 457; Member since: Oct 16, 2014

This is the one to buy if you ask me unless you are really into taking pictures. The Camera is still really good. I'm fine with Apple LCD screens also. Hard to justfy the extra money on the pro.

5. looneyhouston

Posts: 40; Member since: Apr 10, 2014

tmobile and their down payments can suck it. Never paying $350 down on a JOD plan only to give it back eventually

7. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Worst announcement ever.

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