Apple hits Google where it hurts; says iOS 12 runs on 85% of devices

Apple hits Google where it hurts; says iOS 12 runs on 85% of devices
Apple’s announcements at WWDC yesterday undoubtedly focused on the company’s updated range of operating systems including iOS 13, watchOS 6, and the new iPadOS. However, the company did also point out the popularity of last year’s iOS 12 update and, as is now customary, took the time to critique Android.

After reaching an adoption rate of 50% in under one month and then growing to 80% by the end of February, the Silicon Valley-based giant confirmed yesterday that iOS 12 can currently be found on a whopping 85% of iPhones, iPads, and iPods. For comparison, the previous iOS 11 release didn’t reach an 85% adoption rate until early September, at which point it soon began to decline due to the release of iOS 12.

Making this adoption rate even more impressive is the fact that iOS 12 has already “been installed on more systems than any version of iOS ever.” Previous releases such as iOS 9 and iOS 10 reached peak adoption rates of 88% and 87% respectively, but at the time Apple’s install base was noticeably smaller, meaning that each percentage point accounted for fewer devices. 

As CEO Tim Cook was keen to point out, Apple’s latest numbers are in stark contrast to the latest offering from “those other guys.” Google’s newest release, Android 9 Pie, can be found on just 10% of devices, despite being released a month before iOS 12. Nevertheless, it should still be pointed out that the Android install base is significantly larger and there is a notably wider range of devices available to consumers from a long list of companies, making it harder to update them all.

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51 Comments

1. notfair

Posts: 740; Member since: Jan 30, 2017

Google should be ashamed, good for apple pointing that out.

9. TheOracle1

Posts: 2258; Member since: May 04, 2015

Android simply doesn't work that way so comparisons with ios is a waste of time. Most OEM skins are two or three iterations ahead of stock android anyway. Why do Phonearena keep repeating this flawed comparison?

11. CreeDiddy

Posts: 2178; Member since: Nov 04, 2011

Because it’s the truth and it’s a fact.

29. pimpin83z

Posts: 541; Member since: Feb 08, 2019

A pointless one, though.

18. joshuaswingle

Posts: 586; Member since: Apr 03, 2018

I haven't repeated anything. Apple updated its iOS 12 adoption rate numbers and I have covered the info, just like PhoneArena does with Android adoption figures. If Apple chose to include a comparison with Android, that's on them, not us. I'm not going to completely ignore the comparison just to please a few readers.

21. Awalker

Posts: 1977; Member since: Aug 15, 2013

You said Apple hits Google where it hurts. Why do you think this hurts Google? The adoption rate of iOS is because of the nature of the OS - closed. The adoption rate of Android is because of its open nature. If Android was closed or iOS open the adoption rates would be similar. It's like comparing the customization options for Android vs iOS. It's a pointless discussion because of the nature of each OS.

26. joshuaswingle

Posts: 586; Member since: Apr 03, 2018

Regardless of the nature of Android, fragmentation is still a serious issue for the platform. If it wasn't, Google wouldn't be trying to fix it.

27. Awalker

Posts: 1977; Member since: Aug 15, 2013

If Google wanted to fix it they already know what to do - close the system. Closing the system is not an option for Google. Openness and Android go hand and hand. What Google is trying to do is mitigate the fragmentation inherit in an open system.

43. applesnapple93

Posts: 304; Member since: Jan 06, 2016

@joshuaswingle you have to understand the point he is getting at. Apple controls software and hardware so it is a biased comparison. Google controls a tiny piece of its own hardware and the software that is ultimately up to the end user to adopt. its like saying 100% of macbooks run MacOS and PCs are fragmented between windows 7, 8, and 10.

35. MrMalignance

Posts: 296; Member since: Feb 17, 2013

This is the winner. Comparing the two is indeed flawed. I think I can safely say that, for apple, I am actually underwhelmed. The system is closed off and should be like shooting fish in a barrel. Android updating the os is essentially jumping through manufacturer hoops and carrier hoops. The updates are there, but the roadblocks slow it down. Fragmentation is an issue, but phonearena needs to be real about such obviously skewed comparisons.

33. TheOracle1

Posts: 2258; Member since: May 04, 2015

No, you've regurgitated an Apple talking point that is erroneous. Comparing IOS adoption to the Pixel line would be more appropriate. Again, OEM android skins are way ahead of stock Android and are generally more feature rich. Security patches are more important than the latest Android version and would be an even better comparitive gauge.

42. applesnapple93

Posts: 304; Member since: Jan 06, 2016

lmao you mad bro?

45. oldskool50

Posts: 1491; Member since: Mar 29, 2019

It's the same thing with Windows. because separate OEM's upgrade at different times. There are 100's of configs to deal with anf you have to make sure an upgrade will work. Apple doesn't have this issue. but it doesn't matter how fast they can upgrade, they still won't be able to do equal what a 3 year old Android phone. So I don't care how fast they can upgrade. Just sharing the same version number means nothing.

2. Shkselectah

Posts: 45; Member since: Jun 26, 2018

The problem of OS fragmentation exists only for those who have applesauce instead of brains.

7. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

Which means every single app developer has "applesauce instead of brains".

10. TheOracle1

Posts: 2258; Member since: May 04, 2015

No. Just you Leo.....

14. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

When you are going to develop software for both platforms you will understand why it's better to code once, test once and reach 1.4 B devices vs. test the code on 4-5 different devices with 4-5 different OS versions and compromise the app to work on the most of them.

3. Guseinguliev

Posts: 115; Member since: Mar 04, 2019

when compared to a pixel, who is ahead?

19. joshuaswingle

Posts: 586; Member since: Apr 03, 2018

Google claimed in October that 75% of all Pixel smartphones were running Android 9 Pie. I'd imagine the figure is much, much higher now due to Pixel 3 & Pixel 3a sales and more users updating.

47. oldskool50

Posts: 1491; Member since: Mar 29, 2019

Apple is comparing to all of Android where OEM's may be slower to upgrade. The same way they did with OSX upgrades vs Windows. The comparison is dumb, because Android and Windows have different upgrade paths and you have to consider those platforms have to cover 1000's of different configurations while Apple only has to support 2. Because all IOS devices are basically the same running the same OS that uses pretty much the same apps. The comparison by Apple has always been stupid. Only the fans fall for such stupidity.

4. scarface21173

Posts: 681; Member since: Aug 17, 2014

No other company makes ios devices, so its not really a comparison.

5. cmdacos

Posts: 4191; Member since: Nov 01, 2016

With 2 year old features I suppose it's easier to keep things updated.

15. iloveapps

Posts: 855; Member since: Mar 21, 2019

With two year old features and people still buying an iphone. Then there’s something wrong with android advance features... gimmick I suppose and not getting a trend ad much as iPhone features. 5% of android device uses a new android feature but when apple update their OS, 75% or most will get its new features. That is why, even if android is more advance in features, they don’t trend and only few geeks use it.

48. oldskool50

Posts: 1491; Member since: Mar 29, 2019

That's false. Whatever new features Google brings to Android, every phone that gets the upgarde of the firmware, get the new features. Android features are separate from features that OEM's directly bring to their phones. Samsung brought features and capabilities that Android did not even support yet, like split-screen, windowing apps and more. So yes Samsung's own features weren't goign to appear on other Android phones. But native Android features are brought to all Android phones, unless those features are only specific to a specific brand or model. Even with your claim, all Android phones have more advanced features vs any iPhone, at any price regardless of brand.

6. Orion78

Posts: 196; Member since: Mar 27, 2014

Ummm ok? There's only few phones with stock Android. Whatever makes you feel better.

8. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

iOS supported a record number of devices; iOS 13 will get the adoption rate back to normal - by iOS standards - percentages.

12. CreeDiddy

Posts: 2178; Member since: Nov 04, 2011

After all these years Google could fix this...they ignored it. For the simple reason is that Google is marketing company and not a technology company.

34. Man_Utd

Posts: 181; Member since: Feb 03, 2015

LOL, you don't know what you're talking about... on so many levels.

13. civicsr2cool

Posts: 269; Member since: Oct 19, 2016

Still one of the dumbest comparisons ever. Android doesn't need os updates as system apps and security patches are a completely separate updates unlike iOS where everything is lumped into one.

17. bucknassty

Posts: 1335; Member since: Mar 24, 2017

THANK YOU!

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