Apple holds internal seminar on stopping leaks. It leaked

Apple holds internal seminar on stopping leaks. It leaked
Anyone who has visited Apple knows how important secrecy is to the world's most highly valued company. Projects sit on work tables and benches, and are draped with material that prevents visitors or unauthorized employees from taking a gander on what Apple is working on. Recently, Apple held an internal meeting about leaks that lasted about 60-minutes. The talk was called "Stopping Leakers - Keeping Confidential at Apple."

The discussion was led by a trio of employees from Apple's Global Security division. Attending was the director of Global Security, David Rice. Also present was Lee Freedman, Apple's director of worldwide investigations, and Jenny Hubbert from the Global Security communications and training team. The most interesting thing about the seminar is...it leaked!

A leaked recording of the seminar was published today and revealed how Apple wants to halt the flow of information to competitors, counterfeiters and yes, the press. During the seminar, Apple employees are quoted about how much they despise leaks and how those leaking information let all company employees down. There is even talk about how much CEO Tim Cook hates leaks.

Some of the presentation is directed at the supply chain, which is the source of many leaks. Stolen parts from the Apple iPhone 5, and pictures of them, came from factories in China. But Apple plugged those leaks to the point that "more stuff came out of Apple [campuses] last year than all of our supply chain combined," according to Global Security director Rice. Part of the problem is that factor workers on the line, who make the equivalent of $350 a month, are getting bribed with as much as three months salary to turn over information. The biggest bribes go to those sneaking out the housing of an upcoming device. Some will even flush the parts down the toilet and retrieve it later in the sewer system.

2013 was a particularly bad year for Apple when it came to leaks. You might recall how that summer, there were many images of the Apple iPhone 5c's outer shell, in various colors. Apple bought back 19,000 iPhone 5c casings before the unveiling, but several did manage to get published prior to the handset's official introduction.


Despite the improvements in containing supply chain leaks, it will be hard for Apple to shut it down completely. But things are truly improving. In 2014, 387 enclosures were stolen, dropping off to 57 the next year, and only 4 the year after that (which was 2016).

While some of those turning over information to journalists are disgruntled employees, many work at Apple and are just so excited about a new product that they end up talking about it to the media without stopping to think about what they are doing. Do these leaks interfere with Apple's ability to coin money? Tim Cook thinks so. The company's CEO says some potential Apple iPhone 7 and iPhone 7 Plus buyers are putting off purchases of  the two current models after hearing the leaked specs for the 10th anniversary iPhone. That handset, expected to be unveiled as soon as September, will reportedly include an edge-to-edge screen, embedded Touch ID button, AR capabilities, wireless charging, and an OLED display.

source: TheOutline via TheVerge

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25 Comments

1. JcHnd

Posts: 275; Member since: Apr 30, 2012

LOL!!!

5. Bankz

Posts: 2531; Member since: Apr 08, 2016

Meh, we've all just got to accept that leaks are a thing now and will probably even become worse. Its almost like an industry all by itself now headed by the mercurial Evan Blass aka Evleaks.

2. Chuck007

Posts: 1410; Member since: Mar 02, 2014

Some of them get paid for leaks. That way, manufacturers can see what's up with Apple's upcoming phones and create their own implementation and release phones with the new tech before Apple does. Less risk for them = more profit.

7. sissy246

Posts: 7074; Member since: Mar 04, 2015

And apple can see what others are doing also. They all pay leakers even apple.

8. Chuck007

Posts: 1410; Member since: Mar 02, 2014

Apple's strategy is a tad different. They release one arguably innovative feature per year and copy+refine iOS based on mostly used Android features.

10. tedkord

Posts: 17312; Member since: Jun 17, 2009

Good lord, the gaul to state that after the past 5 years. Some folks can't even be dragged kicking and screaming out of the RDF.

3. PrYmCHGOan

Posts: 335; Member since: Sep 28, 2016

Free advertsing...why complain.

4. justrt

Posts: 446; Member since: Jul 10, 2014

Someone didn't pay attention.

6. trojan_horse

Posts: 5868; Member since: May 06, 2016

A seminar held for stopping leaks gets leaked... LMFAO.

9. kiko007

Posts: 7493; Member since: Feb 17, 2016

That's some Trump level incompetence right there...

12. tedkord

Posts: 17312; Member since: Jun 17, 2009

FAKE NEWS!

13. yyzamin

Posts: 382; Member since: Aug 26, 2015

What's wrong with Trump? Seems more than competent to me.

15. kiko007

Posts: 7493; Member since: Feb 17, 2016

This has to be sarcasm. There's no way a logical human being could look at Trump's tenure so far and go "Yeah... that guy sure is great at running a nation" with a straight face. The guy is basically a Autistic rodent with the ego of an 80s Vanity Fair model for Christ sake...

16. kiko007

Posts: 7493; Member since: Feb 17, 2016

*an *autistic

17. yyzamin

Posts: 382; Member since: Aug 26, 2015

You didn't answer my question. You pretty much just said you don't like his personality. Economy is booming, illegal migration is down, I'm happy with that.

18. RebelwithoutaClue unregistered

Are you serious? The US Economy only grew 0.7% the lowest in three years. But looking at Trump, there is so much wrong with him, on a personal level but also on a presidential level.

20. yyzamin

Posts: 382; Member since: Aug 26, 2015

Spoiler alert: Trump is going to get a 2nd term.

23. tedkord

Posts: 17312; Member since: Jun 17, 2009

Spoiler Alert: he may not even finish the first term.

24. tedkord

Posts: 17312; Member since: Jun 17, 2009

And, not only did the economy not grow bigly, but it's still operating under the last Obama budget. No budget, tax reform or any economic legislation has been passed. All growth is Obama growth.

19. tedkord

Posts: 17312; Member since: Jun 17, 2009

You mean besides the fact that an enemy country that wants to see us destroyed did everything in their power to get him elected?

21. yyzamin

Posts: 382; Member since: Aug 26, 2015

You mean to say that the TRUTHS that wikileaks releases about the DNC swayed the election? TRUTHS...

22. tedkord

Posts: 17312; Member since: Jun 17, 2009

No, I mean exactly what I said, that an enemy state that desperately desires the downfall of the US threw everything their spy apparatus has into affecting the election such that Trump would win. Hmm. I wonder why...

25. yyzamin

Posts: 382; Member since: Aug 26, 2015

Just like your lack of credibility on this site, your claims have no proof. The whole "Russia influenced the election" is getting old. That being said if they did leak info to wikileaks, it doesn't matter if it's the TRUTH. Americans deserved to know how corrupt and evil the DNC are, and they voted. You probably didn't even vote. The left are losing their minds. I love it. MAGA

11. airoid

Posts: 126; Member since: Dec 13, 2016

Too much drama like gossip magazine.

14. Anchor

Posts: 160; Member since: Jun 16, 2017

talk about the streisand effect- trying to make sth secret only exposes it more; Lol

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