Apple has plans for NFC that go beyond Apple Pay
A report published Monday states that Apple is talking with other companies about using the NFC capabilities on the iPhone 6 and iPhone 6 Plus as a way to allow entry into high security facilities, or as a replacement for tickets to sporting events. There is even talk about using the iPhone's NFC chip as a way to allow entry through public transit turnstiles. One partnership has already been announced with Starwood Hotels, which will allow guests with the Apple Watch to use the timepiece as a room key. This, however, will employ Bluetooth connectivity instead of NFC.
With some retailers backing out of Apple Pay, having other uses for the NFC connection offered by Apple's new iPhones could more than make up for any lost opportunity on Apple's part.
source: TheInformation via 9to5Mac, BGR