Apple files a patent application for a paper bag; Team Coco introduces the Apple AirBag
posted by Alan F. / Sep 23, 2016, 10:23 AM
Apple has filed a patent application for a new bag to carry out purchases made inside an Apple Store. No, this is NOT a joke. So what is different about this decidedly low-tech product that requires patent protection for Apple? Well, most paper bags are 40% to 50% recycled bleached sulfate. Apple's bag, according to the patent application, will be 60% recycled bleached sulfate. Apple says that this paper provides a "sophisticated fit and finish."
Apple has reinforced the bag to prevent it from ripping, and a collar placed around the opening provides additional strength. The handles are made of knitted paper fibers and fall below the top of the bag when not in use. The patent, which was filed back on March 7th, is called Bag.
This type of product is not usually (please forgive us) Apple's bag. As a result, the patent filing was a huge target for Conan O'Brien and his Team Coco. Click on the video at the top of the story to check out the introduction of the Apple AirBag. With a voice over that almost sounds just like Jony Ive's usual narration, we learn that Apple has used the most advanced folded paper technology in the creation of the AirBag.
Again, the patent is real. The video is not.
source: USPTO, TeamCoco
Posts: 1657; Member since: Feb 11, 2013
LOL. No comment. I wonder who will defend against this patent. Please respond below.
posted on Sep 23, 2016, 10:25 AM 6
Posts: 358; Member since: Dec 13, 2010
This shows how "fancy" wording, well enunciated scrips, and nice music background can make something mundane and average seem more "special" and appealing that it is. #realityDistortionField
posted on Sep 23, 2016, 10:32 AM 20
Posts: 5868; Member since: May 06, 2016
Nah, it's not worth defending. I only wonder on the price which Apple might charge for the AirBag.
posted on Sep 23, 2016, 10:38 AM 5
Posts: 4769; Member since: Mar 07, 2012
"Will it bend?" or "Will it explode?" lol.
posted on Sep 23, 2016, 10:29 AM 8
Posts: 1918; Member since: Dec 07, 2011
The question is: will it be waterproof? Will it have double top facing handles? =P
posted on Sep 23, 2016, 11:30 AM 2
Posts: 1091; Member since: Feb 28, 2015
i wouldn't joke about this. Smart bags may become a thing. When you go shopping you take your bags and you just load them while you shop the bag scans/weights everything inside and automatic charge your account
posted on Sep 23, 2016, 12:43 PM 1
Posts: 1318; Member since: Aug 31, 2016
So everyone will have to purchase their own POS bag then. Stores already pay hundreds or thousands for each complete POS. Having each customer responsible for the expense and maintenance of a personal one seems ridiculous to me.
posted on Sep 23, 2016, 2:06 PM 0
Posts: 17311; Member since: Jun 17, 2009
I like their courage in removing the handles. Let's be honest, the bag handle is old tech, developed over a century ago.
posted on Sep 23, 2016, 1:19 PM 9
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