Apple files a patent application for a paper bag; Team Coco introduces the Apple AirBag



Apple has filed a patent application for a new bag to carry out purchases made inside an Apple Store. No, this is NOT a joke. So what is different about this decidedly low-tech  product that requires patent protection for Apple? Well, most paper bags are 40% to 50% recycled bleached sulfate. Apple's bag, according to the patent application, will be 60% recycled bleached sulfate. Apple says that this paper provides a "sophisticated fit and finish."

Apple has reinforced the bag to prevent it from ripping, and a collar placed around the opening provides additional strength. The handles are made of knitted paper fibers and fall below the top of the bag when not in use. The patent, which was filed back on March 7th, is called Bag.

This type of product is not usually (please forgive us) Apple's bag. As a result, the patent filing was a huge target for Conan O'Brien and his Team Coco. Click on the video at the top of the story to check out the introduction of the Apple AirBag. With a voice over that almost sounds just like Jony Ive's usual narration, we learn that Apple has used the most advanced folded paper technology in the creation of the AirBag.

Again, the patent is real. The video is not.


source: USPTO, TeamCoco

FEATURED VIDEO

36 Comments

1. drunkenjay

Posts: 1702; Member since: Feb 11, 2013

LOL. No comment. I wonder who will defend against this patent. Please respond below.

4. rick_mobile

Posts: 359; Member since: Dec 13, 2010

This shows how "fancy" wording, well enunciated scrips, and nice music background can make something mundane and average seem more "special" and appealing that it is. #realityDistortionField

17. sgodsell

Posts: 7602; Member since: Mar 16, 2013

Now, all existing bag manufacturers will be sued. Because they need to pay patent fees to the Apple god.

6. trojan_horse

Posts: 5868; Member since: May 06, 2016

Nah, it's not worth defending. I only wonder on the price which Apple might charge for the AirBag.

23. sissy246

Posts: 7129; Member since: Mar 04, 2015

LOL I say $99.99

24. sissy246

Posts: 7129; Member since: Mar 04, 2015

LOL I say $99.99

2. rick_mobile

Posts: 359; Member since: Dec 13, 2010

You can buy the handles separetly for $59

35. ibend

Posts: 6747; Member since: Sep 30, 2014

or get hermes twin loop handles for $299

3. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

"Will it bend?" or "Will it explode?" lol.

14. JC557

Posts: 1925; Member since: Dec 07, 2011

The question is: will it be waterproof? Will it have double top facing handles? =P

16. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

But what about the lightning port? Does it support wireless charging? Does it come with the lightning to 3.5mm adaptor? Or will that be more expensive than the bag?

32. rick_mobile

Posts: 359; Member since: Dec 13, 2010

They will need to remove the handles in order to make the bag waterproof. If you wanna carry your groceries and listen to music at the same time, you will need to buy an adapter.

5. kiko007

Posts: 7521; Member since: Feb 17, 2016

Okay......this is ridiculous -_-.

8. trojan_horse

Posts: 5868; Member since: May 06, 2016

Ridiculous? It's iNnovation, most likely. /s

7. ZeroCide

Posts: 816; Member since: Jan 09, 2013

Is it for air sickness? can I puke in it? It would be good for that.

9. Ezio2710

Posts: 548; Member since: Aug 22, 2015

Apple wants to re-produce all products that are already available and change the price tag

10. lyndon420

Posts: 6883; Member since: Jul 11, 2012

I can already see the lawsuits coming lol.

11. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

When it rips off they will tell "you were holding it wrong".

12. zeppo

Posts: 200; Member since: Jul 21, 2015

No comment! Smhlc

13. TBomb

Posts: 1668; Member since: Dec 28, 2012

So it's like going g to an Apple Orchard and getting a white bag instead of a brown bag...

15. truthwins unregistered

So now they want to sue other paper bag manufacturers oh god so much greed.

18. Rocket

Posts: 705; Member since: Feb 24, 2014

will be called 'ibeg' for lower prices ;)

19. Rocket

Posts: 705; Member since: Feb 24, 2014

seriously i think that this is a click bait PA.

20. Rocket

Posts: 705; Member since: Feb 24, 2014

from*

21. joevsyou

Posts: 1093; Member since: Feb 28, 2015

i wouldn't joke about this. Smart bags may become a thing. When you go shopping you take your bags and you just load them while you shop the bag scans/weights everything inside and automatic charge your account

28. NarutoKage14

Posts: 1348; Member since: Aug 31, 2016

So everyone will have to purchase their own POS bag then. Stores already pay hundreds or thousands for each complete POS. Having each customer responsible for the expense and maintenance of a personal one seems ridiculous to me.

22. tedkord

Posts: 17480; Member since: Jun 17, 2009

I like their courage in removing the handles. Let's be honest, the bag handle is old tech, developed over a century ago.

31. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

LMAO xD But hey, it comes with a rope, so you can still drag instead of using them ancient handles.

25. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

Apple filing stupid patents again, LOL

26. KetchupsMustard

Posts: 28; Member since: Dec 18, 2014

I love Conan!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.