Apple devices are top Black Friday sellers at Target
Target sold one Apple iPad every second during Thanksgiving. That includes sales made online and in brick and mortar Target stores. In fact, Apple products did quite well during Black Friday at the discount retailer. Inside the physical stores, Apple Watch was a strong seller. Both of those products were on Target's Top Ten Best Selling items list for its holiday sales.
Also selling well during the last two days at Target was another product now associated with Apple. The Beats Solo 2 headphone was rung up quite often by Target cashiers. Last year, Apple purchased Beats Audio for $3 billion, making it the company's largest acquisition ever. Apple will shut down streaming music provider Beats Music at the end of this month, leaving the headphones as the only part of the purchase that Apple is keeping alive.
Target offered consumers a $100 gift card with the purchase of an Apple Watch. The store carried Apple Watch Sport models starting from $349, and Apple Watch timepieces priced up to $649. Those purchasing the Apple iPad Air 2 Wi-Fi during the sale (16GB priced at $499, 64GB priced at $599 and 128GB priced at $699) received a $150 Target gift card. Buyers of the Apple iPad Air Wi-Fi ($399 for 16GB, $449 for 32GB and $599 for 64GB) received a $100 Target gift card, as did those who bought the Apple iPad mini 4 ($499 for the 64GB Wi-Fi model, $599 for the 128GB Wi-Fi version, and $629 for the 64GB Wi-Fi+ Cellular tablet).
The Beats Solo 2 headphones are normally priced at $199.99. Target had them on sale for Black Friday at $96.99.