Apple closes gap on Android in U.S. market share; dumbphones outsell Windows
posted by Michael H. / Apr 21, 2016, 8:55 PM
According to Consumer Intelligence Research Partners (CIRP), Apple has closed the gap quite a bit over the past year. CIRP measured Apple at 28% of phone activations in March 2015, but has iOS up to 40% as of March 2016. Of course, according to the numbers iOS had been at about 55% in December 2014, so Apple is trying to regain lost share more than anything else. iOS and Android combined are still by far the most popular platforms, combining for 97% of the U.S. market share, up from 95% year-over-year. Samsung held its 37% share but it was other manufacturers that lost out in favor of Apple.
The saddest news of all might be Windows Phone though. Where Microsoft's platform held at least a few percentage points way back in December 2014, Windows Phone has actually been outsold by dumbphones (labeled "basic" on the charts) in all the measurements since March 2015.
Posts: 390; Member since: Oct 13, 2015
Apple could have a much larger market share with the upcoming iPhone 7. BlackBerry's purple doesn't exist on the graph. What's its market share percentage?
posted on Apr 21, 2016, 9:00 PM 2
Posts: 3052; Member since: Jan 23, 2014
You need glasses or a better display. It's right between the green Windows bar and the blue dumbphone bar. Oh, and I'm looking at this on a Windows Phone with crappy 720p resolution.
posted on Apr 21, 2016, 9:23 PM 2
Posts: 14967; Member since: Sep 25, 2013
The model of the phone doesn't always have anything to do with the market share. An iPhone is an iPhone and they all work the same, no matter what model number it is. Software is actually what owns a market, not actually the hardware it runs on. Example, Windows is top dog, not because Windows runs on the Surface. Its because lots of OEM's use the software for a combined market-share for Windows penetration where HP has the largest market. Also this chart is based on US market. The US isn't the world. I know, I live in the US.
posted on Apr 22, 2016, 9:39 AM 0
Posts: 76; Member since: May 08, 2012
I heard it's not going to move much---because it's not offering anything new. My guess Android---sorry Samsung will pickup 1-2 points---I have an iPhone 6--have no plans for upgrading---they say the 8 will loose the home button---not smart---I think many longtime iPhone people like it. Apple doesn't ask what people want---they tell them. My prediction---2 years of slow decline. They need to finally improve the user experience---same as 2007.
posted on Apr 23, 2016, 8:03 PM 0
Posts: 1408; Member since: Jul 06, 2014
The moment you see dumbphones sales uprising, you know something terrible gonna happen to that country economy.
posted on Apr 21, 2016, 9:18 PM 3
Going to go on a tangent here and say that while I understand how Adblock hurts websites, I'm very happy I have an iPhone with Safari and Adblock and that I can use adblock on almost any computer I want when viewing it on my desktop or laptop. On this article alone I have a motion banner ad up top and a motion ad on the right. I have SIX click bait ads between the article and the comments, another bar ad, an ad to the right of the graph, and another ad on the right below the article as well. I have ads on the words in the article and the worst offender is that I have an autoplay video ad in the middle of the article. When you eye r*pe me like that, I don't feel one bit of guilt with your "adblock hurts us" picture when using the site with it enabled. You deserve it.
posted on Apr 21, 2016, 9:29 PM 17
Posts: 1518; Member since: Feb 14, 2015
I even blocked that 'adblock hurts us' banner. I haven't seen that for months lol. If you're curious, Click the adblock icon and select block an ad on this page. Select that banner and click Block it.
posted on Apr 22, 2016, 12:25 AM 6
Posts: 473; Member since: Mar 13, 2012
Nah, I like to keep it there to remind me that I'm sticking it to them. P.S.-Not that I have to stick it to them, but with the amount and types of ads displayed as mentioned by Rydsmith in comment #5, I have no pity.
posted on Apr 22, 2016, 8:49 AM 0
Posts: 894; Member since: Jul 03, 2013
Not a good sign for Microsoft, but I think they're thinking of 2015 and maybe 2016 as a wash year just liquidating whatever Nokia had in the pipeline leftover. They most definitely are working on a "Surface" phone that they can call their own and are putting all their efforts into it when it comes out. If it's anything like the Surface tablet/laptop line then I think it'll succeed.
posted on Apr 21, 2016, 9:36 PM 0
Posts: 142; Member since: Aug 23, 2012
I am not suprised for Windows Phone. Not much selection of devices. Windows 10 Mobile have been a mess to. But after 5 months it are updated some times and works fine. Even my low budget Lumia 550 are good with Windows 10. So I see a future for the platform if Microsoft want it.
posted on Apr 21, 2016, 10:15 PM 0
Posts: 230; Member since: Jun 04, 2014
Apple is down! Samsung ships twice as many smartphones as Apple in Q1 2016 http://www.gsmarena.com/samsun
posted on Apr 22, 2016, 2:02 AM 3
Yep, Apple is continuing to decline year on year globally. But they remain strong in specific markets.
posted on Apr 22, 2016, 4:23 AM 0
Posts: 14967; Member since: Sep 25, 2013
LG, Sony and HTC are sucking so bad at sales; I think they should just stop making phones so Samsung can just get all their customers. I mean those 3 combined, still sell less phones than Samsung on one quarter. Yet again Samsung sells over 80M phones in a single quarter. They have been doing this consistently on average since the S3 and original Note. The articles says Samsung sales are expected to keep climbing while Apple will likely keep falling. Will the next iPhone help? I say yes, for ist first and 2nd quarter. Just remember all OEM's experience less sales during Summer and Fall. Its the winter and Spring where they all see the most sales do to, Black Friday in the fall, Christmas in Winter and then the after Christmas sales during the first quarter (or Apple 2nd quarter). What I would love to see happen is, Samsung switches their fiscal year to match Apple. Release the S and Note at the same time the iPhone is released or maybe a month prior and lets see what happens.
posted on Apr 22, 2016, 9:57 AM 0
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