Apple closes gap on Android in U.S. market share; dumbphones outsell Windows

Apple closes gap on Android in U.S. market share; dumbphones outsell Windows
The general story is that Android is way ahead in the market share race and that is true. Globally, Android makes up over 80% of smartphone sales, but those numbers are boosted by big sales numbers in the mid and low-end market where Android has little to no real competition. But, the U.S. market is a slightly different beast and the numbers are reportedly much closer here.

According to Consumer Intelligence Research Partners (CIRP), Apple has closed the gap quite a bit over the past year. CIRP measured Apple at 28% of phone activations in March 2015, but has iOS up to 40% as of March 2016. Of course, according to the numbers iOS had been at about 55% in December 2014, so Apple is trying to regain lost share more than anything else. iOS and Android combined are still by far the most popular platforms, combining for 97% of the U.S. market share, up from 95% year-over-year. Samsung held its 37% share but it was other manufacturers that lost out in favor of Apple. 

The saddest news of all might be Windows Phone though. Where Microsoft's platform held at least a few percentage points way back in December 2014, Windows Phone has actually been outsold by dumbphones (labeled "basic" on the charts) in all the measurements since March 2015. 


source: CIRP via Fortune

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21 Comments

1. Rafishant

Posts: 396; Member since: Oct 13, 2015

Apple could have a much larger market share with the upcoming iPhone 7. BlackBerry's purple doesn't exist on the graph. What's its market share percentage?

3. AppleVersusAndroid unregistered

I think it's something like .2% or .3%. It could be even less. There is no point including it. It's irrelevant.

4. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

You need glasses or a better display. It's right between the green Windows bar and the blue dumbphone bar. Oh, and I'm looking at this on a Windows Phone with crappy 720p resolution.

14. jroc74

Posts: 6023; Member since: Dec 30, 2010

Its barely there. I had to zoom the chart in a few times to even see it. And I only see it for Mar n June 2015.

24. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The model of the phone doesn't always have anything to do with the market share. An iPhone is an iPhone and they all work the same, no matter what model number it is. Software is actually what owns a market, not actually the hardware it runs on. Example, Windows is top dog, not because Windows runs on the Surface. Its because lots of OEM's use the software for a combined market-share for Windows penetration where HP has the largest market. Also this chart is based on US market. The US isn't the world. I know, I live in the US.

32. profperez1

Posts: 76; Member since: May 08, 2012

I heard it's not going to move much---because it's not offering anything new. My guess Android---sorry Samsung will pickup 1-2 points---I have an iPhone 6--have no plans for upgrading---they say the 8 will loose the home button---not smart---I think many longtime iPhone people like it. Apple doesn't ask what people want---they tell them. My prediction---2 years of slow decline. They need to finally improve the user experience---same as 2007.

2. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

The moment you see dumbphones sales uprising, you know something terrible gonna happen to that country economy.

15. manojmcn

Posts: 633; Member since: Jul 16, 2015

Xiaomi sells in US?

5. Rydsmith unregistered

Going to go on a tangent here and say that while I understand how Adblock hurts websites, I'm very happy I have an iPhone with Safari and Adblock and that I can use adblock on almost any computer I want when viewing it on my desktop or laptop. On this article alone I have a motion banner ad up top and a motion ad on the right. I have SIX click bait ads between the article and the comments, another bar ad, an ad to the right of the graph, and another ad on the right below the article as well. I have ads on the words in the article and the worst offender is that I have an autoplay video ad in the middle of the article. When you eye r*pe me like that, I don't feel one bit of guilt with your "adblock hurts us" picture when using the site with it enabled. You deserve it.

16. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

I even blocked that 'adblock hurts us' banner. I haven't seen that for months lol. If you're curious, Click the adblock icon and select block an ad on this page. Select that banner and click Block it.

23. gersont1000

Posts: 473; Member since: Mar 13, 2012

Nah, I like to keep it there to remind me that I'm sticking it to them. P.S.-Not that I have to stick it to them, but with the amount and types of ads displayed as mentioned by Rydsmith in comment #5, I have no pity.

25. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Nice! I didn't know you could do that. Very good tip! I got tired of seeing that. Now I dint have too.

7. redmd

Posts: 1936; Member since: Oct 26, 2011

Samsung Internet browser 4.0 + Adblock is the best browser on Android. Sometimes ads becomes too much it's nauseating. So goodbye Chrome for now.

8. promise7

Posts: 894; Member since: Jul 03, 2013

Not a good sign for Microsoft, but I think they're thinking of 2015 and maybe 2016 as a wash year just liquidating whatever Nokia had in the pipeline leftover. They most definitely are working on a "Surface" phone that they can call their own and are putting all their efforts into it when it comes out. If it's anything like the Surface tablet/laptop line then I think it'll succeed.

11. johnh3

Posts: 143; Member since: Aug 23, 2012

I am not suprised for Windows Phone. Not much selection of devices. Windows 10 Mobile have been a mess to. But after 5 months it are updated some times and works fine. Even my low budget Lumia 550 are good with Windows 10. So I see a future for the platform if Microsoft want it.

18. Anonn

Posts: 230; Member since: Jun 04, 2014

Apple is down! Samsung ships twice as many smartphones as Apple in Q1 2016 http://www.gsmarena.com/samsung_ships_double_the_smartphones_as_apple_in_q1-news-17876.php

21. Shocky unregistered

Yep, Apple is continuing to decline year on year globally. But they remain strong in specific markets.

27. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yeah...The USA and that's about it. LOL

29. Shocky unregistered

I think Japan as well, they love anything from the US there. Somewhat strong here in UK and in Australia I think.

28. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

LG, Sony and HTC are sucking so bad at sales; I think they should just stop making phones so Samsung can just get all their customers. I mean those 3 combined, still sell less phones than Samsung on one quarter. Yet again Samsung sells over 80M phones in a single quarter. They have been doing this consistently on average since the S3 and original Note. The articles says Samsung sales are expected to keep climbing while Apple will likely keep falling. Will the next iPhone help? I say yes, for ist first and 2nd quarter. Just remember all OEM's experience less sales during Summer and Fall. Its the winter and Spring where they all see the most sales do to, Black Friday in the fall, Christmas in Winter and then the after Christmas sales during the first quarter (or Apple 2nd quarter). What I would love to see happen is, Samsung switches their fiscal year to match Apple. Release the S and Note at the same time the iPhone is released or maybe a month prior and lets see what happens.

30. Shocky unregistered

I wouldn't even call them competition at this point, I think Samsung and Apple are more concerned about the Chinese manufacturers.

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