Apple’s latest startup acquisition will help Apple Music show you artists before they’re mainstream
Now all three of the co-founders of Asaii work for Apple Music, according to their LinkedIn accounts, and rumors are that Apple paid close to $100 million for the startup in a deal that hasn’t been officially announced yet. So, what does Asaii’s product do?
The software mainly focuses on two things: discovering new up-and-coming artists and following the performance of the ones you’re interested in/managing. The solution is oriented towards music labels and streaming services, so they can be the first to sign a contract with a potentially big future star.
Another useful feature Asaii offers is tracking not only how an artist’s song is performing, but what interest there is towards the artist on social media. The software even connects events that happen online with dips or bumps in popularity, letting the manager know if one of his artists goofed up.
Finding new bands and singers is a favorite past time of music fans and Apple will try to lend a hand with the help of Asaii’s solutions. When this software is integrated within Apple Music and receives all the data that Apple already has about your habits, it can lead to some next level recommendations. This is good news for artists trying to get noticed, as it will expose them to wider audience and potentially even record labels.