CIRP: iOS activations rose in the U.S. during the second quarter

CIRP: iOS activations rose in the U.S. during the second quarter
According to research firm Consumer Intelligence Research Partners (CIRP), iOS devices accounted for 36% of activations in the U.S. during the April-June time frame, compared to 63% for Android handsets during the same three month period. Activations for iOS rose year-over-year and quarter-to-quarter. The data is based on a survey conducted of 500 people who activated a new handset in the states during the second quarter of this year.

Apple's share of activations in the U.S. market rebounded off a low made last September and hit an 18-month high by December. Contributing to the turnaround was the holiday shopping season, and the launch of the iPhone X in November. We should see the same lull in Apple activations during the third quarter this year as consumers traditionally move to the sidelines to await Apple's new models.


During the second quarter, Apple and Samsung each garnered 36% of the smartphone activations in the U.S. LG was third followed by Motorola. It would appear that Apple took share from all of those brands year-over-year and quarter-to-quarter during the three months ended in June.



Samsung will unveil the Galaxy Note 9 on August 9th with the release reportedly taking place on August 24th. The following month, Apple is expected to introduce a trio of new models including a 5.8-inch iPhone X sequel, a 6.5-inch iPhone X Plus and a 6.1-inch Apple iPhone 9 with an LCD display.

source: CIRP via AppleInsider

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9 Comments

1. djcody

Posts: 228; Member since: Apr 17, 2013

500 people survey are you kidding me. Just like party pools. Pick your favor region and street than make it rain.

5. piyath

Posts: 2445; Member since: Mar 23, 2012

That's how sureveys are done dumbass. You cannot go asking questions door to to door for months and months for this kind of study.

7. audibot

Posts: 649; Member since: Jan 26, 2017

i wonder if they dropped the phone or it was locked up from malware or bricked and they just replaced it with insurance because that counts as activations

2. Vokilam

Posts: 1270; Member since: Mar 15, 2018

I wish they cross referenced this data with asp levels. Then we will really know what is actually bought and what is gained free and who is ACTUALLY winning the market share. Even if from the same 500 people.

3. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Even still, there is literally no gain in H1. The Q1 market share was lower this year compared to last year for Apple. So people who bought in Q1 pretty much waited a few months this year.

4. Crispin_Gatieza

Posts: 3147; Member since: Jan 23, 2014

What's really surprising is the fact there were activations of Windows phones throughout the last half of 2017. Given the small sample size and no Windows phones to sell, I'd say that's pretty amazing.

9. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Could it be corps standardizing on them? Also isnt the HP phone still available?

6. piyath

Posts: 2445; Member since: Mar 23, 2012

These are not the total market share values. Theses are just gains within a certain time period.

8. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

All those BOGO deals surely helped. Keep on truckin'. Mostly only the S9 and Note 8 had BOGO deals and some of the lowest sales and Android still reigned supreme.

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