Apple and Google change app rankings to reward 'sticky' apps

Apple and Google change app rankings to reward 'sticky' apps
On some level, we all knew the app rankings were flawed. Particularly among the 'Top Free' apps, we've all downloaded countless 'Top' apps that really turned out to be duds. And that's exactly how they got to the top; by being enticing, and getting lots of downloads.

But experts have noticed a recent change in both Google's Android Market and Apple's App Store. Apps are seemingly getting more recognition for retention, while the pretty-faced-lemon apps are dropping in the rankings.

Peter Farago of Flurry, an analytics firm, offered the following: "We've been noticing changes in 'Top Free' rankings for at least three days now...From our point of view, Apple is absolutely considering more than just downloads, which we believe is the right direction to go to measure the true popularity of an app."

The changes in the App Store mirror those recognized in the Android Market last month. Experts say that the revised algorithm must be taking into account Daily Active Users (DAU) and Monthly Active Users (MAU). So frequently accessed apps like Facebook, Twitter, and Pandora are rising to more appropriately prestigious app rankings. Have you noticed the change?

source: Guardian

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9 Comments

1. Evo Rocker unregistered

Android is superior apple is weak

2. fishpower187

Posts: 88; Member since: Feb 22, 2010

and you're a fag

3. Speardj unregistered

How about the next time you have a thought, just let it go.

5. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Shut up

4. JeffdaBeat unregistered

So is Apple and Google spying on my usage to see how long I play "Tiny Wings" or something...

6. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Read the article. They are trying to make sure "good" apps get in the top rankings based on amount of usage rather than which app has the biggest balls.

7. remixfa

Posts: 14605; Member since: Dec 19, 2008

no, read.. they said "they are adjusting it by daily active downloads and monthly active downloads.. instead of just total overall downloads like it was before. silly.

8. JeffdaBeat unregistered

I read it, I just didn't understand it completely. I'd read on another site that it was going to be based on actual usage so I was confused a bit on how it was being changed. So basically, had it remained the same, Angry Birds with it's millions of downloads may never have been topped by another app that is being downloaded more agressively, but didn't have the total download count. Thanks for clarifying dude!

9. has worked for both sides unregistered

any one who says the iphone is better than the droid doesnt know shit and should keep there brain washed thoughts to them self and what i mean by brain washed is the majority of the iphone population that only have the iphone because everyone else has it, so if you wanna be the ultimate conformist fag than go right ahead but if you want a phone based on specs speed and capabilities for the same price, cheeper in some cases go with android i dont give a fuck what any one says ive worked for both companies and had both phones and i can talk all day about how the droid is better

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