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Apple aiming for a future where the iPhone is the business user's smartphone of choice

Posted: , posted by Alex I.

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Apple aiming for a future where the iPhone is the business user's smartphone of choice
It's a common knowledge that RIM is not doing quite well at present (and a few surveys, like this one, only confirm the obvious) and rumours are going strong that the big corporations are looking for alternatives.

Apple is often touted as the company that is most likely to displace RIM from its dominant position among the business users. That's why it makes sense that Apple has added a few ex-RIM employees to boost the former's enterprise sales division - after all, they have inside knowledge how to win the hearts and the minds of the corporate user. As smartphones are becoming more powerful and tablets are having instant impact on the market, it's rumoured that both Apple and RIM believe that in the future, the average corporate employee is likely to buy only one device that is both secure enough for business usage and has an easy-to-use interface for personal use.

Of course, it will take some time before we know for sure is it true that a massive change of heart in the business circles is taking place at the moment or we are about to see more of the same (according to comScore, RIM has more than 50% of the corporate smartphone market). What's your opinion, guys? The last time when we reported a similar story, one of our users (messiah) commented that "businesses hate to drop calls though." That's quite amusing and, yet, do you think that the iPhone and the iPad will turn into the gadgets of choice for the business user in the near-term future?

source: LA Times

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