Apple aiming for a future where the iPhone is the business user's smartphone of choice

Apple aiming for a future where the iPhone is the business user's smartphone of choice
It's a common knowledge that RIM is not doing quite well at present (and a few surveys, like this one, only confirm the obvious) and rumours are going strong that the big corporations are looking for alternatives.

Apple is often touted as the company that is most likely to displace RIM from its dominant position among the business users. That's why it makes sense that Apple has added a few ex-RIM employees to boost the former's enterprise sales division - after all, they have inside knowledge how to win the hearts and the minds of the corporate user. As smartphones are becoming more powerful and tablets are having instant impact on the market, it's rumoured that both Apple and RIM believe that in the future, the average corporate employee is likely to buy only one device that is both secure enough for business usage and has an easy-to-use interface for personal use.

Of course, it will take some time before we know for sure is it true that a massive change of heart in the business circles is taking place at the moment or we are about to see more of the same (according to comScore, RIM has more than 50% of the corporate smartphone market). What's your opinion, guys? The last time when we reported a similar story, one of our users (messiah) commented that "businesses hate to drop calls though." That's quite amusing and, yet, do you think that the iPhone and the iPad will turn into the gadgets of choice for the business user in the near-term future?

source: LA Times

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9 Comments

1. hammertong

Posts: 41; Member since: May 10, 2010

I can't really see this happening. Apple has always wanted to replace the PC in business also, but it never happened. The Blackberry and the iPhone are just two different animals, one business oriented and one fun oriented. Vive la difference!!

2. clevername

Posts: 1436; Member since: Jul 11, 2008

There already is a large portion of the the business community using iPhones. Nowhere near as many as BB Users but it's significant. They still use and the numbers are growing despite "dropped calls". I hunk the future of business is a diverse mix between iOS and BB.

3. ricking

Posts: 59; Member since: Nov 10, 2010

I CAN SEE THAT HAPPEN, rumors say iphone going to big red, big red sells alot og bb's

4. FanBoyofNothing unregistered

You have to have the corporate software/communications support (i.e. corporate email sync, remote wipe, etc.) along with a a serious hardware platform (fast processor, great display, intuitive interface, and (drumroll please) a hardware keyboard. No matter how much I use virtual keyboards, there is nothing that allows me to blast through composing an email like the keyboard on my Blackberry. I'd love to see an iPhone with the form factor of the Blackberry (and now Droid Pro), but with the backside being a full touchscreen instead of a battery cover. Slide the battery in. This isn't rocket science. Just my humble opinion.

5. Dabbner unregistered

The answer is simple. Neither Apple or Android will gain significant ENTERPRISE market share until the devices can be managed from a back end application (Like BES). Blackberry excells by being able to keep "junk" applications off their phones and keeping them clean and secure. Until Google and Apple start to approach their devices from an Enterprise managability perspective, they are going to continue to be the choice of small business owners (who can't afford BES anyway) and soccer moms... that being said, I will continue to use my Android phone to run my small business....

6. Gawain

Posts: 448; Member since: Apr 15, 2010

I echo your sentiment as well, the BES and BESX applications are what set BlackBerry apart, in no small way. Also, as a fellow small business owner, I opted to use an outsourced service for my email which includes BES (IT policy restrictions determined by me, implemented by them) and it costs me less than $500/year. Money well spent. Though, if I could not swing it, I would use the Google apps and Android powered devices to achieve the same thing.

7. Gawain

Posts: 448; Member since: Apr 15, 2010

To the editors of PhoneArena: A three month average of users aged 13+ is hardly a reflection of the corporate market share for RIM. In fact, the LA Times article you cite states that ComScore has surveys with RIM still holding over 50% of the enterprise market. Apple may try to break into the corporate model, but other big companies don't like to be told what to do, and they will not bend to the will of "Jobs". Between Google/Android and Apple being the next big player, my money is on Google.

8. jay unregistered

How is shipping a record 12.1 million phones in the latest quarter not doing well? Although Apple wants to be the dominant supplier of phones to business users it will never happen. Companies are always slow to update to new technologies (example: most businesses are still rocking windows XP). This will allow RIM time to carry over its new OS to upcoming devices. Corporate email also works way better on blackberries than they do iphones. Im sorry but hiring 5 ex rim employees doesnt mean that all of a sudden apple has an awesome business sales force. Its going to take a lot more than 5 ex employees to booast its business sales. Apple devices will also cost businesses double compared to what they pay for each blackberry. I can go on for days reasons why the iphone will never knock the blackberry for its corporate lead.

9. Ttctech

Posts: 1; Member since: Dec 20, 2010

I've been a BlackBerry user/BES Adminisrator for over 3 years now. For the last few weeks I've also been testing Good Mobile on an iPhone 4. From a security and lock-down standpoint, I can say that (at least with this phone/software combination) a Corporate iPhone could be secured as well, if not better than a BES BlackBerry phone. Remote wiping, application lock-down, password policy enforcement and data encryption may all be enforced with the above-listed combination. I can't say that iPhone will overtake the BlackBerry, but it can certainly hold its own when comparing apples to apples (no pun intended).

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