Apple acquires Emotient; company has technology that uses AI to read peoples' emotions

Apple acquires Emotient; company has technology that uses AI to read peoples' emotions
Emotient is a company that uses AI to "read" a person's emotions. Originally designed to track the response of those viewing television commercials, the technology has been used by Doctors to measure pain in patients that can't talk. According to a report in today's Wall Street Journal, the company has been acquired by Apple just as competitors like Facebook and Google are gearing up to use AI technology.

Emotient had previously raised $8 million, which included an investment from Intel Capital. The company was seeking to do another round of funding with venture capital firms, but this round of financing never got off the ground as Emotient could not get terms favorable to them.

Last May, Emotient received a patent for a method used to collect as many as 100,000 facial expressions a day, and label them. Doing so would help computers figure out different moods that people are feeling by focusing on their face. Apple should find this database useful. In 2014, the tech titan filed for a patent on software that would use certain clues, including facial expressions, to gauge people's moods. At the time, there was talk that Apple would push out content based on the mood of the user, as computed by the technology. The acquisition might also fit with a purchase made last year of VocalIQ Ltd. The company's technology can help computers understand human speech.

No details of the acquisition have been released. As usual, Apple merely commented about the purchase by saying that it "buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

source: WSJ

FEATURED VIDEO

24 Comments

1. Commentator

Posts: 3723; Member since: Aug 16, 2011

iMoodRing. Calling it right now.

11. DellDeep

Posts: 72; Member since: Nov 24, 2015

Can it read the dead's minds? If so, they gotta hurry up and make it and slip that bitch on Steve Jobs. I'd pay thousands to hear his thoughts and feel his severe pain on the Company's current position.

2. darkkjedii

Posts: 31343; Member since: Feb 05, 2011

Let's see what the Big 3 Apple nags have to say about this acquisition.

10. DellDeep

Posts: 72; Member since: Nov 24, 2015

We all know you're an iBoy, but do you ever actually contribute to the conversation? Looks like you're trying to start a flame war. As for the acquisition, it's nothing new. Apple can't figure out anything for themselves, so Tim Cook, who hasn't done a damn thing since Steve Jobs, quickly bought new technology to possibly turn around their free falling stock.

14. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

While this is an acquisition I couldn't care less about, you tread on shaky ground. Almost every major company built their portfolio of products through acquisitions. Google has acquired almost every facet of their business. Most of their products, other than search, were purchased elsewhere and incorporated into the company.

16. nctx77

Posts: 2540; Member since: Sep 03, 2013

That's including Android lol!

17. darkkjedii

Posts: 31343; Member since: Feb 05, 2011

No...actually I was trying to snare a fly...I succeeded.

18. DellDeep

Posts: 72; Member since: Nov 24, 2015

What a coincidence, I succeeded in snaring a sheep with its head stuck up Apple's BuTT.

24. darkkjedii

Posts: 31343; Member since: Feb 05, 2011

Good riddance

19. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

No! Actually you were trying to get attention... You succeeded in your attention-baiting. Now, celebrate and rejoice.

3. artificialintelligence

Posts: 166; Member since: Dec 05, 2015

Great more privacy invading tech now our phones are going to be looking at our facial expressions why would a computer care about my facial expression what is gonna do give me a pop tart when it sense that hungry look on my face

4. Commentator

Posts: 3723; Member since: Aug 16, 2011

...Would you seriously turn down a PopTartĀ® making smartphone...?

6. TheWeasel

Posts: 403; Member since: Dec 26, 2014

If that iPhone only makes Apple cinnamon PopTarts, then I'm turning it down. I actually dislike that flavor.

12. artificialintelligence

Posts: 166; Member since: Dec 05, 2015

Lol that actually made me laugh

15. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I want two things out of my permanent crush smartphone: I want it to be built by Razer, and I want that PopTart dispenser. I would have said Toaster Strudel, but that could get messy.

20. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

A whole lot of a mess, you say!

5. TheWeasel

Posts: 403; Member since: Dec 26, 2014

Mark today as the day Apple started working on what would eventually be known as iNet.

7. meanestgenius

Posts: 22304; Member since: May 28, 2014

Lol, I was gonna say SkyNet, but iNet sounds much better!

22. RebelwithoutaClue unregistered

Since Google already is working on AI and has its own robot making division, I'm more worried about them ending up as Skynet. Although the liquid metal robot reminds me more of Apples design philosophy ;)

8. meanestgenius

Posts: 22304; Member since: May 28, 2014

Very interested to see what becomes of this. I truly hope that Apple does something innovative with this.

9. rick_mobile

Posts: 359; Member since: Dec 13, 2010

This is actually very smart. What best way to manipulate people than through emotional appeal. The driving force of human behaviour. Most of us the cosumers aren't that bright, I would do this and develop technologies if I had the resources apple has.

13. DellDeep

Posts: 72; Member since: Nov 24, 2015

Apple wants to read the emotions of its poor shareholders lolz.

21. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

I hate such privacy-invading tech!

23. oozz009

Posts: 520; Member since: Jun 22, 2015

Hmmm, let me guess. Apple will probably combine this with Siri to have an new unlocking method and it be on iOS 10 for iPhone 7 (as an exclusive feature). Worst case scenario, iOS 11.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.