Apple TV+ expected to launch by November at $10 per month

Apple TV+ expected to launch by November at $10 per month
Apple's movie and TV streaming service will launch by November and will most likely cost $9.99 per month. The Netflix competitor, dubbed Apple TV+, was announced way back in March, but Apple kept suspiciously quiet in the months the followed, with a handful of leaks here and there revealing tidbits about some of the exclusive content that will be hitting the platform at launch.

Apple TV+ will launch by the end of November and is very likely going to offer some sort of a trial period, after which subscribers will be charged $9.99 a month, Bloomberg reveals in a new report. People familiar with the matter claim that Apple's streaming service will start out with a small roster of quality original content, which will expand as the service gains more traction.

Apple is entering a very crowded and competitive field, dominated by the likes of Netflix, Hulu, and Amazon Prime. It's going to be an uphill battle for the iPhone maker, but the company has already reportedly invested around $2 billion in its streaming effort, so it evidently has faith in this endeavor.

Given the tough competition in the streaming services field, Apple is said to be weighing different release strategies for its original series. Sources with knowledge of the work claim that the company is considering a release model that offers "the first three episodes of some programs, followed by weekly installments," in contrast to Netflix's "all-at-once" strategy, where entire seasons are released on the same day for binge watching.

Services are among the biggest money makers for Apple, so it comes as little surprise that the company was so eager to dive into video streaming. In fact, while Apple's biggest cash cow is still the iPhone, services are right behind it, making Apple more money than the iPad and Mac. Apple TV+ is an integral part of the company's drive to reach $50 billion in services sales by 2020.

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8 Comments

1. notfair

Posts: 776; Member since: Jan 30, 2017

I am pretty sure the fans will subscribe just to show their devotion to the apple eco system, sad.

8. mackan84

Posts: 682; Member since: Feb 13, 2014

I’m pretty sure fans will buy another android-phone to show their devotion to the platform, sad. Are people twelve on this site or what? If apple releases garbage nobody will buy it, simple as that. Netflix has been releasing garbage as of latest and the subscribers decline. When customers don’t have their killer-show or good movies releasing in a steady flow, they let go of the service. Simple as that. If apple manage to release great shows people talk about, they hit a homerun. As soon as these shows end and nothing new and good comes, consumers leave.

2. midan

Posts: 3215; Member since: Oct 09, 2017

This is going to be very interesting, best part with these subscription services is that you can use them month there and there and just try others and come back if you didn't like the new services. So new players will have good chance to succeed. It all depends if what they offer is worth it. I currently don't use any of these video stream services, the problem with all of them is same, not worth of monthly payment. Not enough interesting stuff and mostly what they offer is some old movies and series and new stuff coming rarely.

5. wickedwilly

Posts: 772; Member since: Sep 19, 2018

Netflix is excellent, great value for money and they invest heavily in its own content. Apple have a steep hill to climb and I doubt very much if they will get half way.

7. midan

Posts: 3215; Member since: Oct 09, 2017

In my opinion Netflix isn’t very good. Their offerings are very bad mostly. It’s not something i would give my money. There’s too much stuff available and it’s very hard to find anything good and when there’s so much stuff it’s like trying to find good stuff from app stores, it’s really hard or it takes lot of time. Apple is startig from scratch and it might be very good thing for them. Most services just add all kind of crap to fill their service, that’s exactly why i don’t use any of them. Apple have money to build their service as big as they want and time will tell how it’s going to work for them.

3. Poptart2828

Posts: 499; Member since: Jan 23, 2018

US carriers have been offering free subscriptions to these streaming services for years and they work on any platform. I still don't know if Apple TV will work with my android at all?

6. middlehead

Posts: 475; Member since: May 12, 2014

They put out an android app for their music service, zero reason to think they wouldn't do it for this.

4. CreeDiddy

Posts: 2284; Member since: Nov 04, 2011

Just put this in perspective....Apple Music alone is worth about $6 billion/year....this leaves the door wide open for Apple Arcade, Apple News+, and Apple TV+. Apple Streaming services within one year will generate about $15-$20 billion per year. After that it will gunning for $25-$30 billion per year.

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