Apple Music will soon overtake Spotify as the number one subscription music streamer in the U.S.

Apple Music will soon overtake Spotify as the number one subscription music streamer in the U.S.
For as long as we can remember, Spotify has had the largest number of subscribers to its paid music streaming service. And while Apple has been gunning for the top spot ever since it gave birth to Apple Music in 2015, Spotify has remained on top. In fact, the most recent data show that Spotify's 70 million paying customers (another 70 million users subscribe to the ad-supported free tier) are almost double the 36 million that shell out monthly for Apple Music.

According to the Wall Street Journal, Apple Music's subscriber growth is on a pace that will allow it to soon overtake Spotify. When that occurs, possibly as soon as this summer, Apple will be able to claim the title as the largest paid music streamer in the U.S. Those familiar with the data say that Apple Music is growing its stateside subscriber base monthly at a pace that is two and a half times faster than Spotify. Each month, Apple has increased its U.S. subscriber list by 5% compared to 2% for its rival.

One reason why Apple is closing in fast on Spotify has to do with the fact that Apple Music is pre-loaded on the tech titan's popular devices including the iPhone, iPad, Apple Watch Series 3 and others. Next Friday, Apple's HomePod smart speaker launches. Apple CEO Tim Cook says that the HomePod's premium speaker gives it an edge in sound quality over the competition, and the device will directly stream tunes from Apple Music. To hear the content from other music streamers like Spotify, HomePod users will have to use Apple's AirPlay feature from another Apple device. Remember, Apple's smart speaker is not compatible with Bluetooth.

Spotify has a library of 30 million songs compared to the 45 million tunes streamed by Apple Music. At Spotify, an individual subscription is $9.99 per month which includes unlimited skips, the ability to listen to playlists offline, and more. Students can pay $4.99 per month and also get Hulu for free. A $14.99 family plan covers a family of  6, and an individual plan in $9.99 monthly. Apple's pricing is the same, following the three month free trial. Students pay $4.99 per month, individuals are charged $9.99 monthly, and the $14.99 per month family plan will stream music to a family of 6.

Once Apple Music leapfrogs Spotify this summer, we just might see it remain the most popular paid music streamer in the states for some time.

source: WSJ



1. darkkjedii

Posts: 31286; Member since: Feb 05, 2011

I cant get with the streaming thing. That's why I opt for max storage, download hella music, and make my workout playlists. No data connection needed, just play and lift hardcore.

4. sirohunter

Posts: 204; Member since: Sep 23, 2017

Just a quick reminder that you can download the music to your device without the need of a connection, with a paid subscription that is. cheers!

16. darkkjedii

Posts: 31286; Member since: Feb 05, 2011

That is awesome, but the keyword is download. Again, that's why I opt for max storage, just download hella music.

17. oister85 unregistered

Me too. I think paying for music subscriptions is waste of money, I just bought an iPod 64 gb to keep up with my music demand.

27. L0n3n1nja

Posts: 1576; Member since: Jul 12, 2016

The music I listen to in a single day is worth more to purchase than it costs to pay a monthly subscription all year.

2. cmdacos

Posts: 4259; Member since: Nov 01, 2016

First of all iPA, your poor headline writing skills would leave one to imply that this is global which isn't the case at all Second, Apple and Spotify dont release country by country breakdowns of their subscribers. This is all subjective based on nothing at all. AM is at 36M paid globally while Spotify is at 70M and any number of each could be in the US.

11. cmdacos

Posts: 4259; Member since: Nov 01, 2016

Ahhh I see they updated their headline but the premise is still irrelevant.

37. worldpeace

Posts: 3135; Member since: Apr 15, 2016

3. toukale

Posts: 641; Member since: Jun 10, 2015

If I am a streaming service, I know the US market would be my focus simply because of buying power. It's simple math really. Not every user is worth the same. Let's take for example China and India as the billion + users. Users in China are paying $18 per year for streaming music, India in under $15 per year, which folks in the US are paying $10 per month or $99/$120 per year. See the difference. It's all about buying power and right now the US region is paying about 70% of the streaming music bill. That's why the US market is so importing, they are subsidising the other regions and will be for years to come. Winning the US region will go a long way into lowering your streaming bill and getting you out of the red.

6. RebelwithoutaClue unregistered

Any websites where you based your numbers on? Or are you making those up? Even with a lot of those Chinese and Indian people being poor, there are still millions of people making a decent buck. And what about Europe? There are hundreds of millions of people there having more than a decent income. And China and India have their own music scene which is huge. Not everyone listens to English music.

8. toukale

Posts: 641; Member since: Jun 10, 2015

9. RebelwithoutaClue unregistered

That part I do believe, but how do you come up with 70% of the streaming bill is paid for by Americans

23. Marcwand3l

Posts: 446; Member since: May 08, 2017

That 1 point the other point is China and India are extremely lucrative markets if you are smart. We are talking about close to 3 billion people after all. For example last year Xioami managed to increase it's sales with a whopping 74% and it was all thanks to the India market. So yeah it's harder to target for example India, competition is crazy but if you managed to succeed on these markets you will make a lot of money.

5. midan

Posts: 2984; Member since: Oct 09, 2017

Very bad for Spotify, they aren't making any money with spotify and If Apple is stealing their business it means big problems. I'm interested to see when Spotify has to shutdown free version. It's too good and that's why most don't see reason to go premium.

12. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well you can't fight against Apple, they cheat and strong arm their way into anyone's wallet they want. How is Spotify supposed to compete with the Apple tax on their own subscriptions, on top of the fact that Apple defaults everything to their own apps. It's the same reason Apple maps is actually being used. It's still fairly garbage (like Apple music) and it doesn't matter how many people it misdirects, iFans just don't have a choice.

13. apple-rulz

Posts: 2186; Member since: Dec 27, 2016

Sound like you’re suffering from sour grapes and salty tears. Get yourself a tissue.

14. kiko007

Posts: 7500; Member since: Feb 17, 2016

Why do all of your posts start, verbatim, "Well such and such"? Also, you realize Spotify had never made a profit even before Apple Music came to being... right?

10. Tziggy14

Posts: 624; Member since: Sep 02, 2014

The biggest loser of this will be any future competitors(like YouTube's upcoming music service) to the music streaming market. Apple and Spotify have completely on lock.

15. apple-rulz

Posts: 2186; Member since: Dec 27, 2016

Apple Music is awesome, IMO far better than Spotify or Google Music.

19. cmdacos

Posts: 4259; Member since: Nov 01, 2016

The UI alone makes Apple music a no go for me. Absolutely horrible. I created a fake Apple ID this week to check it out and see if it had improved from last year and it is still horrible

25. mootu

Posts: 1527; Member since: Mar 16, 2017

Another load of bull Apple will do whatever story. 5% of 36 million = 1.8 million 2% of 70 million = 1.4 million So apple is gaining 400 thousand subs over spotify per month, at that rate it would take them 85 months (7.85 years) to catch Spotify at current gains. So how the WSJ expects Apple to catch Spotify by summer is a huge mystery. Don't forget these gains are just for the US, rest of the world Apple Music is far less popular.

32. mrochester

Posts: 1020; Member since: Aug 17, 2014

You are comparing global subscriber numbers to USA growth. We don’t know how many of the global subscribers are in the USA so your maths doesn’t work.

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