Android, iOS app downloads hit a record 27.5 billion in Q1 2018

Android, iOS app downloads hit a record 27.5 billion in Q1 2018
According to the latest report from App Annie, records related to apps that were set during the fourth quarter of 2017, were broken in the first quarter of 2018. For example, from January through March of this year, downloads from the Apple App Store and Google Play Store rose more than 10% year-over-year to hit a record 27.5 billion. Spending on apps rose 22% during the same time period to reach $18.4 billion.

During the first three months of this year, downloads from the Google Play Store (19.2 billion+) swamped those from the Apple App Store (8.2 billion+). That means that Android users installed 135% more apps than iOS users. On a sequential basis, Apple cut into that download gap by 10 percentage points from the fourth quarter of 2017.

Despite this lopsided count, the App Store garnered 85% more revenue than the Google Play Store from January through March 2018. After growing revenue 25% in Q1 2018 from Q4 2017, the Google Play Store cut into the App Store's revenue lead by 10 percentage points on a sequential basis. The App Store grew its revenues by 20% over the same time period. As a result, this is the closest that the revenue gap has been since the first quarter of 2016.

Music & Audio and Entertainment apps had the biggest growth in market share for the Google Play Store, both year-over-year and quarter-over-quarter. On the App Store, Health and Fitness apps had the largest increase in market share from the fourth quarter of 2017 to the first quarter of 2018. The U.S. shouldered most of the growth in the Google Play Store while the App Store saw big growth from the United States, Russia and Turkey.

The average smartphone user interacts with apps for nearly three hours a day and opens 40 apps during the course of a month. There are plenty to choose from. At the end of March 2018, 6.2 million apps were available from both the App Store and Google Play Store combined.

source: AppAnnie



1. torr310

Posts: 1674; Member since: Oct 27, 2011

Lots of apps have several updates each months.

2. CreeDiddy

Posts: 2248; Member since: Nov 04, 2011

This number cracks me up. Android has more than 2 billion users and most are all “free” Downloads.... iOS downloads generate more revenue than Android even with twice as many users. The consumer spend is way more important.

5. sgodsell

Posts: 7443; Member since: Mar 16, 2013

That gap keeps changing. Android's app revenue keeps growing in comparison to Apples. Just a few years ago it use to be Apples app revenue had 95% of the market revenue to Androids 5% of the market. Today the gap keeps closing, and it continues to out pace Apple in terms of growth each quarter. Therefore narrowing the app revenue growth. Today Apple stands at $11.35 billion in revenue to Androids or Google's play store of $7.05 billion dollars. That's a far cry from when Apple owned 95% of all the revenue. Considering Google's play store is not in China, and there are multiple Android apps stores around the world. Also there is a lot more free apps on Android. Plus Google doesn't force its users to go through them for revenue. Developers can point there apps to other sites to generate revenue. Where as Apple forces all the revenue generating apps to go through them, including apps with ads and IAP, which Apple takes their cut. One thing to note is the top paying apps are all free apps. Every free to play app are the top grossing apps.

3. Heisenberg

Posts: 377; Member since: Feb 11, 2015

Play store without China

4. Marcwand3l

Posts: 446; Member since: May 08, 2017

Gross Consumer Spend probably refers to direct app purchases. It makes sense Android users would spend less money on apps as there are way more free apps or a free version of paid apps in Play Store. A lot of developers simply allow you to use all the features of their app if you watch from time to time a small ad. Now what this comparisons don't show is ad revenue from app installs.

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