Another hint tells us the iWatch is coming: Apple extends its trademark to cover jewelry and watches
We know about the iWatch from countless rumors, all of which point to a ‘fashionable’ iWatch coming in two sizes, one with a 1.3” and another one with a 1.5” curved AMOLED display. It’s expected to feature a slim and light body, and the different sizes could well be specifically tailored to target men and women separately.
Now, back to the trademark filing, we ought to say that international agreement rules for 45 different classes of products. Apple has specifically expanded Class 14 trademark protection that aggregates goods like jewelry, watches, badges, necklaces, chains, sculpture and decorations. Cupertino has actually expanded its trademark to that new class in multiple countries - Ecuador is the latest, but previously, Apple has also filed the same application in the United Kingdom, Mexico, and Norway.
Interestingly, Apple has not filed such an application in its prime market, the United States. Coincidentally, Apple is not covered at all under Class 14 (which includes smartwatches) in the US.