Angry Birds may be the cause of $1.5 billion in productivity loss

Angry Birds may be the cause of $1.5 billion in productivity loss
We know that this time of year tends to see a bit of a lull in news, so some pretty ridiculous stories come out, but this one is going a little far. The Atlantic's Alexis Madrigal put together some number about the potential impact of Angry Birds on productivity in the workplace. Luckily, Madrigal does readily admit that the numbers are far from scientific.

Madrigal estimates that if 5% of all hours spent playing Angry Birds occurs while people are at work, that could translate to $1.5 billion in lost productivity. The assumption is based on statistics that say Angry Birds is played about 868 million hours per year, and a fairly arbitrary average wage for workers of $35 per hour. Of course, even aside from the shakey math used in this, we have other reservations about stories like this. 

We've all seen statistics about how much productivity is lost because people use Facebook at work, or do other personal things. But, the story that rarely makes the rounds is that these breaks usually make people more productive, not less. Anyone who expects a human to work straight through an 8 hour day without breaks has no concept of how concentration works. People need small breaks throughout the day to reset their willpower and concentration, and these micro-breaks of checking Facebook or playing Angry Birds offers just that. So, Angry Birds may be a crazy time suck, but those few minutes usually lead to far better quality of work, and no real loss of productivity.

source: The Atlantic



1. ledbetterp3

Posts: 467; Member since: Aug 31, 2011


2. gamerzr unregistered

Game was really good two years ago now its overrated. When you see mid aged peoople playing the game that tells you something.

3. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I only play Angry Bird in the bathroom now... Who plays that at work :P maybe work's bathroom?? Haha. So overrated...

14. jajajaj unregistered

how the f**k do you play it at the bathroom? Disgusting ass mfers... I'm guessing while taking a deuce? Why do people take 15-20 minute poops? Increase your fiber intake people, it will help you poop quicker.

17. poopvagina

Posts: 4; Member since: Sep 14, 2011

I like peace when I'm in the b-room.

4. WTF. unregistered

$35 is not the average wage of the smart phone user, unless all smart phone users are well paid business executives and not just your average joe- which most are.

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

i cant wait to see an hourly wage that high.. lol just another year of college :) :)

5. xq10xa

Posts: 810; Member since: Dec 07, 2010

Angry birds productivity loss aint got nothing on marijuana productivity loss.

6. monstermash123 unregistered

I WISH I got paid $35 a month. You know how many people on unemployment have iPhones? Women will pay for their smartphone before an abortion, believe that. Also, if they aren't playing Angry Birds, they're playing something else. It's a flash game, not a franchise.

10. Merk the Moose unregistered

You on government assistance at all, friend? Cause you talk like a leech. Just sayin'...

7. bolaG

Posts: 468; Member since: Aug 15, 2011

Right? Where the heck do they get $35 an hour? I think 15% of people that have smartphones make that lol.

8. Merk the Moose unregistered

Didn't seem like there was any loss in productivity at the strip club out in Vegas last week, so I guess it ain't that way for everyone... Just sayin'...

9. gallitoking

Posts: 4721; Member since: May 17, 2011

cant wait for a response form Rovio.... btw Michaell..... how about Cut the Rope... I loose sleep feeding Om Nom...

11. MichaelHeller

Posts: 2734; Member since: May 26, 2011

I know! It's times like these that I don't like being on Android. I want the extra Cut the Rope levels, and CtR Experiments!

13. gallitoking

Posts: 4721; Member since: May 17, 2011

me and my daughter play it on the ipad2 and we love it.. is nice having those extra levels of fun

12. joey18

Posts: 693; Member since: Jul 20, 2010

Angry birds is boring beforbe i play alot but now make me sick

15. poopvagina

Posts: 4; Member since: Sep 14, 2011

This cannot be possible....

18. aztaxia12295

Posts: 272; Member since: Nov 22, 2009

angry birds is THEE most overrated game. play crush the castle, you'll be as content as angry birds.

21. MichaelHeller

Posts: 2734; Member since: May 26, 2011

It may be an overrated game, but you can't deny the reach of it. Even if no one ever played the game again it would go down in history alongside Pac-Man and Tetris because EVERYONE is playing. The quality of the game doesn't matter, it's the cultural impact that it's had.

19. Stuntman

Posts: 843; Member since: Aug 01, 2011

Maybe instead, people waste their time reading articles like this and then commenting on them.

20. ledbetterp3

Posts: 467; Member since: Aug 31, 2011

There are games that are more addicting to me, but angry birds is pretty addicting, im only in highschool, but I have been caught playing angry birds in class lol, and when my teacher told me to hand over what i was playing with(my ipod touch) i just handed over my phone and continued playing...

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