Android is hot, wearables not, Google's OS more likely to be adopted than Apple's iOS, new study finds

A recent study procured by GlobalWebIndex claims that Android is running circles around iOS when it comes to distribution. GWI interviewed more than 40,000 users from 32 different markets from all over the world in Q3 2014. Let's see what they found!

The survey reveals that Android enjoys a comfortable lead ahead of Apple's iOS, as 54% of the interviewed revealed they have an Android device. Just 16% of the respondents claimed that they own a iOS-powered smartphone. What's more, it looks like the best-selling iPhone devices of all time, the iPhone 6 and 6 Plus, might not have affected the market position of iOS as much as most previously suspected. 

The ratio between Android and iOS users was roughly 2:1, it now stands to 3.5:1. The main reason for this is that Android grows quite fast in emerging markets, while Apple's products are quite well-accepted across more mature markets.

Google's OS reportedly remains the king in the castle when it comes to tablets as well. Some 20% of the interviewed users revealed that they have a tablet with Android inside, whereas slightly less, 13%, said that they own an iPad. 

To top it all, 80% of all interviewed users revealed that they have a smartphone and 50% don a tablet, which is the highest adoption level ever. Said devices are mostly used for browsing the web, as 75% of all respondents said that they're using their digital companions mainly for this purpose.

And what about wearables? Well, GWI's study claims that these are still struggling to make their way to consumers' wrists (or other compliant body parts). Only 9% have a smartwatch, while smartbands bask in even less user popularity - just 7% of the interviewed ones have one.

This is totally not the only study that regarded the "Android vs iOS" race - last week, we told you that Apple's OS is almost on par with Android on the US market. In the meantime, Gartner revealed that Android is indeed crushing iOS globally, achieving a record-breaking market share in Q3 2014.  

source: GlobalWebIndex (PDF) via TechCrunch



1. Kruze

Posts: 1285; Member since: Dec 30, 2014

The reason why the wearables isn't well-accepted is because the price is too expensive, it should be priced below $100. BTW, Android rocks!

2. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

Well, let's hope Xiaomi or Meizu will make a decent one.

9. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Android is adopted because of the emerging markets & because of BOTH China/India. Also the high-end market prefers Android because of cutting edge specs only found on Android. This year is the year of 64bit & 4+GB of RAM, making Android 5.x Lollipop 64bit architecture truly viable. I mean the iPhone's running iOS 8 are only at 1GB of RAM, while the iPad Air 2 is only on 2GB of RAM. Look at the iPhone 6 Plus lagging when doing something the Samsung Galaxy Note 2 did back in 2012... Because of not having enough RAM:

11. sgodsell

Posts: 7369; Member since: Mar 16, 2013

Its not only because of ram, but when the OS's grow, and more features are added, especially more multitasking and more computational apps on mobile. The Mobile industry is seeing a shift of the population going from their desktop/laptops to more and more applications being ported over to the mobile world. Android is well prepared for this since its an agnostic platform and supports all kinds of CPUs and other hardware configurations. This shift is only going to grow more and more, because the power of the desktop/laptop is now in the power of your hand. When you can buy smart phones with resolutions that rival most desktop/laptops with 2.7ghz octa core CPUs, and like you said from 2gb to 4gb of ram in a phone. Gone are the days when desktops/laptops were magnitudes more powerful then mobile devices.

14. gustavoace

Posts: 187; Member since: Nov 13, 2012

You do realize that iOs have a decent number of users only in US and Japan (maybe one or two more countries). Android reigns all around, from the lowest end to the highest end, and that is the power of choice. You can choose color, shape, size, specs, brand... You are not forced to use plastic or aluminum or glass. You can pay 300USD on a very nice phone off contract, you can pay 700USD on a high end phone. It is NOT because of china/india.

12. Furbal unregistered

price and battery life!

13. torr310

Posts: 1659; Member since: Oct 27, 2011

If it is very practical and useful... you would not think it is expensive.

15. InspectorGadget80 unregistered

yes ANDROID ROCKS. But for myself i wouldn't buy a smart watch too expensive battery only last a day. could care less if the iWatch outsells in its first weekend.

3. GeorgeDao123

Posts: 432; Member since: Aug 20, 2013

Android is for everybody, while iOS is not.

6. SaintHelena

Posts: 397; Member since: Nov 05, 2014

Be together, not the same

8. boosook

Posts: 1442; Member since: Nov 19, 2012

Given the fanboy wars that exists between android users, it should be "be one against the other, not the same"! :)

4. Neros

Posts: 1016; Member since: Dec 19, 2014

It can cost 500bucks, but it needs to look like a premium jewellery, not like some 100 dollar sh*tty watch for kids.

10. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

The problem is the large power drain of the smart watch vs their smallish battery. You can warp gold and crow the largest ruby but once the battery die what do you want to do with it?

5. Edward_bly

Posts: 278; Member since: Dec 11, 2013

With Android, theres a phone for everyone.

7. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Ouch, can't afford a phone an tablet an now a watch?? What the fook is wrong with ifans, buy Apple's stuff, Now!

16. effimote

Posts: 20; Member since: Jan 06, 2015

most of cellphones are android in the market .that is why android is more popular than IOS

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.