Android had 78.9% of the global smartphone market in 2013

Android had 78.9% of the global smartphone market in 2013
Now that we are almost done with the first month of the new year, all of the research firms are tossing out their 2013 statistics. Take Canalys. According to its data, Android smartphones accounted for 78.9% of all smartphones shipped in 2013, up from 68.8% in 2012. That worked out to 781.2 million Android phones shipped, up from the 481.5 million units that went out in 2012. For the fourth quarter, 227.7 million Android phones went out, up from the 152.5 million that was in transit in 2012. Android represented 78.4% of intelligent phones that were shipped from October to December in 2013, up from the prior year's 70.3%

For iOS, 2013 was not such a great year, according to Canalys. The iPhone's share of the smartphone market declined from 19.4% in 2012 to 15.5% in 2013. For the last quarter of the year, iOS had a 17.6% share of smartphones shipped, which was down from the 22% seen in 2012's last quarter. Looking at the raw numbers, Apple shipped 153.4 million iPhones in 2013, up from the 135.8 million sent out the prior year. For the fourth quarter of 2013, 51 million iPhones were shipped, up from the 47.8 million in Q4 of 2012. But Apple's unit growth was slower than the overall market, which lead to the drop in the mobile operating system's smartphone market share in 2013.

As most know, Microsoft's Windows Phone had a good year in 2013, nearly doubling the number of units shipped in 2013 from 2012. In 2013, Windows Phone shipped 35.7 million units compared with the 18.8 million it shipped in 2012. Fourth quarter shipments rose to 9.4 million from 5.9 million for a 59% increase. Looking at the share of shipped smartphones loaded with Windows Phone, for 2013 that figure rose by a third from 2.7% in 2012 to 3.6% in 2013. For Q4, Windows Phone  represented 3.2% of smartphones shipped, up from the 2.7% market share it earned in 2012. The declining growth in the fourth quarter could be the start of a new, slowing trend for Windows Phone, or could be just a hiccup for Microsoft's mobile OS.

For all of 2013, 990 million smartphones shipped, compared to the 700.1 million that did so in 2012. For Q4, shipments rose from 217 million to 290.2 million.
 

source: Canalys via MobileSyrup

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33 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

"Take Canalys. According to its data, Android smartphones accounted for 78.9% of all smartphones shipped in 2013, up from 68.8% in 2012." Since when does the percentage of shipment equal market share? Title need work, AGAIN.

2. GeekMovement unregistered

Wow Android is growing pretty quickly still. I'm a bit surprised to see Apple on a decline because almost everyone I meet has the iPhone (this is the US after all). Who knows, Apple may change those numbers with the iPhone 6 (or not), but they'll have to impress. I was also thinking that windows phone would have had a bigger increase, but guess not just yet.

3. datsyuk

Posts: 180; Member since: Jan 11, 2012

Haha it does seem like everyone has one yet the percentages totally go the other way with that. Most of their market is probably US though which is why plus my age group.

5. GeekMovement unregistered

+1 yeah it's quite interesting seeing the growth of different mobile OS. There was that recent news too that Apple gained a little more marketshare here in the US so your claim sounds pretty valid.

19. Finalflash

Posts: 4062; Member since: Jul 23, 2013

It isn't that, most iPhones look the same especially with the case on. So you recognize it as the iPhone and chalk one up to them. For everyone else you break it down to what phone, manufacturer and model so in your mind it gets broken down even more. That's why it usually seems like everyone has an iPhone while few have an S4 and Z1 and so on.

20. GeekMovement unregistered

I understand your point, I guess the circle of people I am aquainted with are just big fans of Apple lol. Yep, they all carry different variants of the iPhone, but I've only met a couple people with Android operating systems and fewer with basic feature phones. I did see many strangers carrying Nokia Lumias though.. lol.

4. alltechinside

Posts: 248; Member since: Apr 21, 2013

This is a global statistic. iPhone is doing well in the US, but worldwide, Android is leading the market share.

8. GeekMovement unregistered

+1 I was aware that this is a global statstic, but I guess I was just thinking that it was more popular in other countries as well. It topped the charts in Japan (before the Z1 Compact took over I think?) and with the device being introduced in big markets like in China (although I hear sales weren't exactly a smash there), I was assuming growth outside the US, but guess not. A lot more OS going to try to emerge soon and the competition will hopefully become bigger. Anyway it's always interesting seeing the yearly global smartphone marketshare. (:

23. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Android standardizing is bad for consumers, we need competition.

6. Augustine

Posts: 1043; Member since: Sep 28, 2013

iOS is losing market share, but its volume is increasing, just more slowly than the overall market.

9. GeekMovement unregistered

Not sure I'm following along, could you explain what you mean by "its volume is increasing?"

10. Augustine

Posts: 1043; Member since: Sep 28, 2013

Apple sales grew from 136 million iOS phones in 2012 to 153 million ones in 2013. However, since the market grew from 700 million smarphones in 2012 to 990 million ones in 2013, Apple's market share fell from 19% to 17%.

13. GeekMovement unregistered

ah I see that makes sense. awesome thanks for explaining!

11. blazee

Posts: 414; Member since: Jan 02, 2012

just at the charts

14. GeekMovement unregistered

haha I totally missed that chart went straight to the one with the percentages, thanks for pointing that out.

7. Gaurav008

Posts: 328; Member since: Jul 20, 2012

I am more interested in knowing, how much of the Androids that have been sold were entry level or midrange.

12. blazee

Posts: 414; Member since: Jan 02, 2012

Why just Android and not Windows and Apple as well?

17. Gaurav008

Posts: 328; Member since: Jul 20, 2012

Well, there was a report that said the low end models are driving WP's market share more than its high end models. And about Apple- I have no idea but I have seen more people buying the 5S than the 4 or 4S or 5(c) combined. And now I want to see the Android picture.

24. NexusPhan

Posts: 632; Member since: Jul 11, 2013

I have yet to see an iPhone 5C or 5S in the wild.

25. Gaurav008

Posts: 328; Member since: Jul 20, 2012

You are speaking for yourself and me for myself.

26. darkkjedii

Posts: 30783; Member since: Feb 05, 2011

Then maybe you have yet to got out into the wild.

28. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Come to Chicago then.. My Windy City is flooded with S4, Note 3, iPhone 5/5S. Everything else is an outcast.

15. quakan

Posts: 1418; Member since: Mar 02, 2011

Probably the majority or at least a large portion. The low-mid range devices of smartphones have become the new feature phones.

27. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Actually not as much as you might think, according to the last US data obtained from lawsuits on Samsung the galaxy S and S2 lineup accounted for the vast majority of devices (bought when released)

16. wtmana

Posts: 56; Member since: Nov 27, 2013

Remember iphone is only one phone, android multiple phones, samsung, lg, motorola, etc etc etc

18. SleepingOz unregistered

iP4, iP4S, iP5, iP5S, iP5C, only one phone right?

21. wtmana

Posts: 56; Member since: Nov 27, 2013

I tried to say one phone a year, android, more tha 20 phones a year.

29. PapaSmurf

Posts: 10457; Member since: May 14, 2012

iP4, iP4S, iP5, iP5S, iP5C.

22. twens

Posts: 1156; Member since: Feb 25, 2012

It doesn't matter the number of android phones. We all know Sammy ships majority of those android phones. So actually it is Sammy that's causing all these downfall for Apple.

30. tokuzumi

Posts: 1794; Member since: Aug 27, 2009

I wonder how much longer Android can keep up their global domination? There is a lot of talk about Windows Phone being the next big thing, but they only increased their market share 1% over the last year. And how many more weeks/months does Blackberry have left?

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