Analyst: Apple's iWatch may be priced at $299, could generate $17.5 billion worth of sales in 12 months

Analyst: Apple's iWatch may be priced at $299, could generate $17.5 billion worth of sales in 12 months
Smart watches are still in their early days. Niche products that can’t seem to generate huge revenues. Apple, however, may think otherwise.

According to CNET, Morgan Stanley analyst Katy Huberty recently predicted that Apple may sell $17.5 billion worth of iWatches in 12 months after the gadget’s initial release. At the moment, there’s no way of telling for certain when (or if) Apple will launch its rumored smart watch, but it could happen towards the end of 2014.

It’s hard to believe that Apple will manage to sell too many iWatches to customers who do not already own iOS devices. That’s why Katy Huberty assumes that the iWatch’s customer base will be similar to that for Apple’s iPad. Apparently, the new smartwatch might cost $299 - that’s also the price that Samsung's Galaxy Gear watch had at launch in late September 2013.

As revealed not long ago, the iWatch could have many health-related functions that will reportedly be used with a new Healthbook app which may debut on iOS 8 later this year. Other than that, the features of Apple's first smart watch remain a mystery for now.

Would you buy a $299 iWatch if it's going to be released this year?

source: CNET



1. Finalflash

Posts: 4063; Member since: Jul 23, 2013

For the question, NOPE, smart watches just serve 0 purpose. I don't need it to tell me I walked however many Km, I can already guess that. For that matter the phones usually keep track of that and so why pay another $300. These companies need to stop wasting time (lol no pun intended) with these smart watches and look into augmented reality or some kind of mind reading device. Something that is truly inspirational and makes money from providing value instead of milking idiots with more money than sense and hardcore zealots.

23. SellPhones82

Posts: 569; Member since: Dec 11, 2008

They might serve 0 purpose for you but that doesn't mean others won't find them useful. With the world becoming more and more health conscious these smartphone health accessories are going to be big. A pedometer is really nothing. Being able to motor heart rate, blood pressure, calories burned, sleep patterns, and more is much more relevant than how many steps you took. Most of those can be monitored through various apps but why not make it much easier and let one app/device monitor it all without having to manually enter the data? Making thing easier to use in everyday life and more efficient is what most people are looking for in their busy lives. FitBit is having success with their health wearable that run about $99 and only offer health info. We're already seeing info on Samsung's "S Health" app and you can bet that the Gear 2 will have health features added. I think $300 is a decent retail price, especially for anything Apple. 60 Million sold in a year does seem pretty high considering the iWatch will only work with other Apple devices were Pebble and FitBit work with more than one OS. There is still more functionality that can be added like being able to monitor blood sugar for diabetics. Or what if the watch was able to call 911 for you if it notices your heart rate is incredible low or that you may have just suffered a heart attack? Seems much more useful to everyday life than augmented reality.

26. darkkjedii

Posts: 31629; Member since: Feb 05, 2011

You'd have better luck explaining that to a light pole. +1

31. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Haha, good one, lol light pole....that's... that's real funny. But at least it explains why you didn't understand it then.

30. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I like how you're hopeful for it to have significant meaning so +1 anyway, but I don't think those are actual uses or good ideas. Heart rate, blood pressure, calories burned and sleep patterns (plus whatever else you didn't mention) are far more complicated to measure than a watch can do on your wrist. It introduces way too many complicated variables that make that data useless. It can give you a very inaccurate reading based on how and where it is positioned on your wrist, but that is just irrelevant when you have to go home measure it with something serious anyway (in case it is for a serious condition). Also, no you should not measure blood glucose with it. Anyone who becomes reliant on an inaccurate monitor can end up dying because "their watch didn't go off". Also, it will possibly not be accurate enough and lead to a whole host of false reports causing a lot of inefficiency. Finally, calling 911 for any reason "automatically" is really stupid because that would lead to a dangerous number of false reports that will actually lead to the whole system coming under stress. The best they can do is to have an "oh s**t" button functionality but why pay $300 for that, there are cheaper ways. What I am trying to say is that you can not trivialize medical instrumentation that easily to be able to say a watch can measure it to any degree of accuracy. That is dangerous if taken seriously and borderline useless otherwise because it makes the function a little more than for the sake of false gratification. So aside from a tiny smart phone with less functionality, it is at best jewellery.

43. SellPhones82

Posts: 569; Member since: Dec 11, 2008

We're just at completely different ends of the spectrum on this one. To me, the sky's the limit on what you could with something that's strapped to your wrist as long as it has the right hardware. Also, with what the Fitbit Force and Flex can track I see absolutely no reason why a smart watch could do all that and much more. Algorithms that take into effect your current movement, position (standing or laying down) , body temp, and heart rate could paint a pretty good picture of your overall health condition. Direct 911 calls wouldn't be the best idea but you could easily have the calls sent to a Care group that would determine whether it really is an emergency. Similar to home security systems that call Brink first and then they call police/fire if needed. There would be instances where it calls in error but I'm sure "Life Alert" has its share of false/accidental calls. Also be curious what percentage of regular calls to 911 aren't emergencies anyways. That's all just the tip of the iceberg. Independent GPS to allow tracking of kids without given them a cell phone or even employees. We've all gotten use to pulling out our phone to get info and communicate, but being able to look at your wrist is much easier. Especially if you don't have any free hands. Only thing easier than looking at your wrist is just having "look" like you do with Glass.

45. SellPhones82

Posts: 569; Member since: Dec 11, 2008

... and right on queue is the "Counting $heep" story. I'd post the link but it has the "s" word in it so PA wouldn't allow it.

48. suneeboy

Posts: 201; Member since: Oct 02, 2012

30 years ago if someone told you your telephone would be able to give you turn by turn directions, or take pictures and videos someone would've said, "Why would you need a phone to do anything other than to talk on?". It's impossible to predict the direction technology will go. To say something "isn't needed", is against the principles of technology. Something new is ALWAYS needed. Whether it works or not is a different story, but pushing the envelope is always the goal. I think you are closing your mind to possibilities. We are at the infancy stages of what tech wearables are. You'll look back at comments like this 5 years from now (probably from your SmartWatch) and say, "What was I thinking?"

49. SellPhones82

Posts: 569; Member since: Dec 11, 2008

Well said!

38. InspectorGadget80 unregistered

and i don't think anyone would spend 300$ on a smart watch.

2. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

It's expensive, but if I remember right, Galaxy Gear costed the same when it came out. If this has better battery life, I think that this is not bad.

17. Mxyzptlk unregistered

Galaxy Gear's options were severely limited. It was a slap job to cash in on the smart watch phase before Apple came out with the iWatch.

20. donfem

Posts: 708; Member since: Mar 30, 2011

Always on hand to bash Galaxy and praise to the heavens iphone/ianything. Guess you are paid?

32. bigstrudel

Posts: 621; Member since: Aug 20, 2012

He's right though the Gear was slapped together using 3 year old internals from the S2. There was no chance for Gear to even have decent battery life.

33. Mxyzptlk unregistered

Exactly. I'll wait for him to climb out the hole he dug himself into.

36. willard12 unregistered

The Gear has 5-6 days battery life when used like a Sony Smart Watch (by pressing the button to wake). It only gets 2 days battery life when the motion sensor is used to wake the device when you lift your arm. The battery life is not as bad as was reported, especially since the update. Having to use a cradle to charge is what can be annoying. But I know 6 days isn't good enough for some people. You will usually see more complaints about the Galaxy Gear from people who have never used one for any length of time. And the complaint will be something ambiguous and not mention a problem with any specific function. For example, what does "slap job" really mean?

40. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

It means nothing, they are just hater fan boys who will say anything and then bitch when others do the same against their beloved companies. It's quite pathetic really.

3. taz89

Posts: 2014; Member since: May 03, 2011

This prediction doesn't surprise. Let's be honest there are millions of die hard apple fan boys (that's no diss) which every other oems would love to have and you know they are going to by a new Apple product regardless of anything. Those fans alone will give apple the no 1 device.

4. evarod48

Posts: 154; Member since: Oct 30, 2012

why does this device need a slide to unlock feature??

9. Florin.T

Posts: 318; Member since: Dec 16, 2013

That image isn't real. It's just a mock up.

25. Klamba92

Posts: 212; Member since: Jun 25, 2012

Sorry if this is off topic but nexus 5 in red is officially on the play store!

44. evarod48

Posts: 154; Member since: Oct 30, 2012

oops, silly me

5. deventure

Posts: 26; Member since: Apr 15, 2012

assuming the $300 per watch, the 17.5bn is them selling almost 60 million of them in one year, and that is an incredibly bold guess. Thats almost half as much as what they sell in iphones in a year (~150 million).

7. grahaman27

Posts: 364; Member since: Apr 05, 2013

Hurray for math... Yeah, that's not happening. Follow the logic? watches are niche products. Smart watches are niche products. ___________________________________ Everyone will want an apple smartwatch!

13. Commentator

Posts: 3723; Member since: Aug 16, 2011

Smartphones were a niche product just a few years ago too.

21. donfem

Posts: 708; Member since: Mar 30, 2011

Nice analogy

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Not going to happen. Pebble or Sony hasn't even remotely sold over 5 combined, and for them to try to pull off 60 million to hit that target goal is impossible. EDIT: Saw CNET's name. Dear God. 5,000TH POST!

10. Sauce unregistered

I stopped reading at Pebble and Sony lol. Apple always makes their product boom. Congrats on 5000 :) :)

34. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Yea I see you read the recent iPhone 5C story, that was an explosive piece indeed.

50. Sauce unregistered New viral circulating FB lol. Look at that iPhone in the photo.... x'D

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