Analyst: Apple should bundle subscriptions to Apple Music and iCloud with the $1,000 iPhone 8

Analyst: Apple should bundle subscriptions to Apple Music and iCloud with the $1,000 iPhone 8
There has been a lot of muttering under the breathes of many potential buyers of the tenth anniversary iPhone model whenever the potential price range of the device is mentioned. The latest rumored price range has the Apple iPhone 8, as the phone is currently known as, priced from $1,000 to as high as $1,400. And while Samsung almost hit the four digit price mark with the recently unveiled Samsung Galaxy Note 8 priced at $929.99, at least one analyst thinks that Apple will have to resort to offering a services bundle to get consumers to pony up $1,000 or more for the tenth anniversary iPhone.

Analyst Mark Moskowitz, who follows Apple for British banking and securities firm Barclays, discovered that at a price of $800, 36% of those surveyed say that they intend to purchase the iPhone 8. But when the cost of the device rises to the expected $1,000 starting price, the percentage of consumers that say they intend to buy the model drops to 18%. So Moskowitz says that to overcome this high-price sticker shock, Apple should throw in a one-year subscription to Apple Music and one-year iCloud storage in the amount of 200GB. While the 12 months of Apple Music retails for $120, it really costs Apple just $43. The 200GB 1-year iCloud subscription retails for $36, but costs Apple only $7.

The Barclays number cruncher says that including the free subscriptions with the purchase of an iPhone 8 could raise the number of units sold next year by a rather substantial 60%. Markowitz currently expects Apple to sell 40 million iPhone 8 handsets in 2018. With the included subscriptions bundled, the analyst sees that number rising to 64 million units.

The Apple iPhone 8 is expected to be the first iPhone model to be equipped with an OLED panel and an edge-to-edge display. It is also believed to include a 3D-face recognition scanner in lieu of the Touch ID fingerprint reader. An "L" shaped battery is said to give the iPhone 8 the best battery life ever found on an iPhone. Wireless charging will be an option that will cost extra, and users will be able to tap the screen to wake the phone. The iPhone 8 is rumored to be available in 64GB, 256GB and 512GB storage capacities. If true, it would explain why Apple is ready to charge $1,400 for the top-of-the-line iPhone 8 model.

The Apple iPhone 8, along with the Apple iPhone 7s and Apple iPhone 7s Plus, will be unveiled on September 12th with a rumored September 22nd launch date for all three phones.

source: CNBC

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



1. rdvn26

Posts: 77; Member since: Aug 04, 2017

IOS ui still looks same

2. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

It's iOS, what change could you expect?

16. sgodsell

Posts: 7451; Member since: Mar 16, 2013

Oh, I don't know, maybe allow users to put icons anywhere they want. Maybe have different home screens. Oh, wait I am thinking about Android that offers you that stuff.

8. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

True. But in 100% fairness, the User Interface of OS' really haven't changed over the years. Windows basically is using the same Windows NT 3.51 UI. Its simply been glossed over with a new coat of paint to make its appearance appear more modern. But the basic concept of the orginal Windows 9x UI is still clearly visible in all versions of Windows and other platforms too. Other than changing the color and how the icons look, text size and location and similar, there isnt much that will ever change. The Graphical User Interface, was at it peak when Xerox PARC made it. All that has been done is slight cosmetic modifications. Get use to it, because until computers use full head-up-display graphics, 2D graphic user interfaces are always gonna look like they do now. Computers need a visionary like Tony Stark and have a computers that throws up full graphics projected into the air. I think once Microsoft perfects Hololens, that day could prove to come sooner than later.

13. Xilam unregistered

Aww how cute, this guy thinks Tony Stark is a real person. No wonder his perception of how real world corporate economy works is based on playground level politics. He still thinks that Android and iOS are "us versus them" based on all his posts. Cute.

3. penguinbelly

Posts: 162; Member since: Dec 27, 2014

Shameless copy of Android

4. kiko007

Posts: 7513; Member since: Feb 17, 2016

LMAO... iOS looks nothing like Android and vice versa... get your eyes examined.

9. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The basic elements of the GUI are both the same. Its basically the same point-N-click UI we've head for years: This article applies to Apple, Google, Microsoft and Linux distros, Unix and any other GUI. I don't think Zdnet should have applied this to jsut Apple. But their poitn was, Apple didn't bring anythign to the table with the iOS UI that we didn't have elsewhere. They all copied this same general concept which appeared first at XEROX PARC. You know the stuff Apple stole. Also if you don';t think Apple stole the GUI from XEROX, And I am not talkign about the movie Pirates of Silicon Valley. But this video from one of the actual workers who was told to show Steve Jobs what they had been working on, was not told to give them anything; but to show them what they had. Apple gave XEROX some stock to allow them into XEROX PARC because it was a private facility. At 5:50 Adele Goldberg who worked at PARC at the time, talks briefly on how she warned the big heads at XEROX not to show Steve this stuff because she knew they were their to take it and they didn't listen and she stated, she would not do so unless she was directly order by a higher up. She was and that is when she showed them the demo It wa sat that point Steve Jobs stole their stuff. XEROX sued later, but the judge never said they didn't have a case. He simply stated and I quote from the actual court docs, "they took to long".

11. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I agree 100% with what Jobs said here: Basically Jobs found a way to tun what they saw into something worth marketing and selling and when Xerox saw it later it was simply too late for them to do anything about it. This was the Steve Jobs I knew from computer clubs back in the late 70's. I was 10 years o9ld when I went to my first computer club and I met Jobs, Woz and Gates. And the Steve that I knew then simply had a passion for what he was doing. It was after the money started rolling in that Steve changed and became a douche. Especially after Scully fired him from Apple. When Jobs returned his main point was, driving Apple to make money. Apple became exactly what Jobs said Xerox became. Apple became a company driven more now by sales and have left out what it means to make a great product. The quality of Apple products went down after the iPhone 4 and the Mac Air.

5. cnour

Posts: 2305; Member since: Sep 11, 2014

Very smart comment, iOS is a copy of something that appeared after!!!!

10. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

S is based of OSX. OSX is based off Unix and BSD, which are both windowing operating system. OSX is basically Steve Jobs NEXTSTEP OS which be brought with him to Apple when he returned. IOS is not new or fresh. It was based on ideas of others. Not some original concept. No iOS did not directly copy Android. It copied ideas and concepts from in other platforms like XEROX Star Computer, UNIX, and Windows. Also here is a fact. Bill Gates also saw what was at PARC. Gates stated and I quote, "I was not impressed with what I saw, because we were already working on something better."

14. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

"Very smart comment" Ironically something you have never made in this site.

6. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No combine iCloud and APple Music as a single service won't bring more buys. What they do need is to bring the following to justify the price of the phone: 1st - Apple bought beats 3 years ago. They need to included a pair of Beats headphones in the box. Samsung bought Harmon Kardan 6 months ago and included premium headphones in the box for the very first product release after the acquisition 2 - Any and all needed adapters for the phone need to be in the box. Not just the headphone to lightning cable, but Apple should include a Lightning to USB as well. 3 - Since Apple is so late with wireless charging, and in fact it will be equal to standard wall charging, they should be the first OEM to include the wireless pad. 4 - Include a case. 5 - include free apps 6 - Or include an Apple Watch with purchase. 7 - The base storage need to be 64GB. If Samsung can do this and they make their own storage which is more expensive, then Apple can do since its is cheaper for them because they buy it 3rd party. In fact I suggest they one up Samsung and just offer the newest model with 128 and 256 only. Anything less than any of those and for sure its not worth $1000 to start.

7. tedkord

Posts: 17415; Member since: Jun 17, 2009

That's actually a pretty good idea.

12. 48Chevy

Posts: 73; Member since: Jul 23, 2014

Yes, plus, an Apple leather case, AppleCare and a battery replacement after 1 year of ownership for those that opt to purchase one outright instead of leasing. Yeah, I know, that's asking too much.

15. trojan_horse

Posts: 5868; Member since: May 06, 2016

Apple isn't that generous.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.