Amazon isn't afraid of failures, wants to launch more Fire phones in the coming years

Amazon isn't afraid of failures, wants to launch more Fire phones in the coming years
Last week, Amazon slashed the price of its Fire Phone to $199 off contract, not long after admitting that it “didn’t get the price right” in the beginning, when it was asking $199 with a contract for the handset. The Fire Phone is definitely a flop, possibly the biggest in the smartphone industry this year. However, Amazon CEO Jeff Bezos doesn’t see it as a failure - not yet.

According to Re/code, Jeff Bezos recently declared that “it’s going to take several iterations” of the Fire Phone before he can properly judge the success or failure of the product. He then suggested that Amazon would launch at least a few new Fire Phone models in the coming years, apparently believing that this initiative may be one that simply needs time to take off. Bezos also said that it’s OK for companies to continue to experiment and "embrace failure", reminding us that he’d “made billions of dollars of failures” - and yet Amazon remains one of the largest an most profitable internet-based companies in the world.

Regardless of what Amazon’s CEO is saying, the Fire Phone is a failed experiment from the consumer point of view. Of course, this doesn’t mean that future models can’t be successful. But we’ll just have to wait and see about that.

source: Re/code

Related phones

Fire Phone
  • Display 4.7" 720 x 1280 pixels
  • Camera 13 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 800, Quad-core, 2200 MHz
  • Storage 64 GB
  • Battery 2400 mAh(22h talk time)



1. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

Good attitude. Anyways, it'd probably sell better if it came with the Google Play Store installed.

7. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Yeah, proper price and Play Store are required.

17. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

I see it the same way; if Amazon is determined to join the smartphone industry, they should take the first fire phone as a lesson in meeting the demands of the consumers. Price and specs must match each other...

24. jack123

Posts: 278; Member since: Jan 07, 2013

it'd be a nice move if their phones and tablets come with google play and maybe exclusive app from amazon, but wait, don't forget to hire new designers too because firephone just look a 40$ phone or ToGo phone.

2. irellemot

Posts: 109; Member since: Nov 29, 2012

Please stop amazon. No one wants your plain black slab of plastic design that you use for all of your fire devices.

4. Mxyzptlk unregistered

Looks better than a lot of Android phones.

14. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Dude, Samsung does not equal Android. Many Android OEMs hve really stepped up their design. Especially in China.

28. meanestgenius

Posts: 22043; Member since: May 28, 2014

The design of the Fire Phone isn't bad at all. It's a little reminiscent of the iPhone 4/4s, which had a great design. It's just longer.

3. greenelektron

Posts: 537; Member since: Sep 10, 2014

Not only that this is so expensive but the software is sluggish and ugly, reviews say. I still don't know why they still want to push this.

15. NFSHesham

Posts: 297; Member since: Feb 04, 2014

It is no longer expensive 200 $ a Snapdragon 800, 2 Gb ram, 32 Gb ROM 4.7 inch 720p display , Android That's a great deal

20. Jason78

Posts: 281; Member since: Apr 10, 2013

It would be if it was a real Android phone. However: - Amazon Fire OS - No Play Store or Apps Equals not a good deal even at $200

23. SaintHelena

Posts: 397; Member since: Nov 05, 2014

I really HATE the FIRE phone (or tablet). I hate that they have to SEND ADVERTISEMENT when we want to unlock the device. And I also hate that they lock the wallpaper into the one that shipped with the device. WTF?? I think the firephone failure is a sign that nobody respect amazon way of thinking.

26. meanestgenius

Posts: 22043; Member since: May 28, 2014

The UNLOCKED Fire Phone doesn't "send" any advertisements. The Fire Phone allows you to select any wallpaper you want, including your own pics. Amazon's main failure was the PRICE. It had nothing to do with people "respecting Amazon's way of thinking".

16. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

So they haven't fired the phone yet, lol.

5. Mxyzptlk unregistered

1. Make it low cost off contract like the Nexus 5 and the Moto G 2. Fine tune the software and make it more eye catching 3. No exclusive to AT&T

6. fzacek

Posts: 2486; Member since: Jan 26, 2014

It's going to fail as long as it has that pathetic joke of an operating system...

8. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Phones from US are inferior and overpriced. Give it up Amazon

9. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Why? Is their service hard to find or use without a cruddy phone from them? Just more landfill.

12. Commentator

Posts: 3723; Member since: Aug 16, 2011

Why not? They have the money, and if by chance they DO end up with a gem, all the better.

19. AfterShock

Posts: 4146; Member since: Nov 02, 2012

All I see is a another Facebook phone, might as well team up with another retailer like Walmart an make a standard for retail shopping handsets.

21. Commentator

Posts: 3723; Member since: Aug 16, 2011

And yet Facebook quit after just one try.


Posts: 46; Member since: May 11, 2014

I just keep hearing a toilet flush when I think of the concept of the fire phones.

11. joey18

Posts: 668; Member since: Jul 20, 2010

they sale more if the price is right

13. Commentator

Posts: 3723; Member since: Aug 16, 2011

Good. I hope Amazon learns from their [many, many, MANY] mistakes and churns out an improved product next year.

18. MTT84

Posts: 50; Member since: Sep 20, 2014

Do it the Chinese way, sell phones with great specs for a relatively low price.

22. dimas

Posts: 3363; Member since: Jul 22, 2014

Great attitude. Just improve the phone, remove the 3d crap and add innovative & useful things to win consumers. Who knows? 2 might topple samsung in the U.S.

25. a1369366

Posts: 27; Member since: Aug 24, 2014

good boy u'd listen, now sell the phone worldwide! @AmazonStupidMarketingTeam

27. meanestgenius

Posts: 22043; Member since: May 28, 2014

I think Amazon just needs to get the price right($199 or less off contract/unlocked), and they need to do away with any exclusivity deals the next time around. Jeff Bezos continuing with the Fire Phone line is commendable, IMO, especially with how badly the Fire Phone flopped. But the flop had nothing to do with the hardware or the phones software. Amazon's Fire OS is actually quite intuitive, easy to use, and intelligently designed. It's fast and fluid. Amazon has a VAST ecosystem on tap and you don't just have to rely on Amazon's App store for apps, even though their app store isn't bad. You can load 1Mobile Market onto the Fire Phone/tablets as well, which has 1.2 million Android apps to choose from. Amazon has great services and as long as they do what I mentioned at the beginning of my comment, as well as have international availability, I think they will have a good seller on their hands with future iterations of the Fire Phone.

29. SaintHelena

Posts: 397; Member since: Nov 05, 2014

So you think the amazon premium phone is OVER PRICED and should be sold at $199? Why? Is it because it doesn't have Apple iStore or Google play apps catalog? And that's why I think BB Passport is OVERPRICED, and should be sold at $199 too, because it has the same lame store. captioning your word: "easy to use and intelligently designed" "fast and fluid" "flop had nothing to do with the hardware" and the problem is .... "EVEN THOUGH their app store isn't bad" so the problem is NOT GOOD ENOUGH APP STORE!!!!!

30. meanestgenius

Posts: 22043; Member since: May 28, 2014

Can you read? I NEVER SAID the Amazon app store isn't good enough. I said "YOU DON'T HAVE TO RELY ON THE AMAZON APP STORE FOR APPS, EVEN THOUGH ITS NOT BAD". Translation: FOR TROLLS LIKE YOU that will bash the Amazon app store and will say the phone has no apps, you can ALSO get apps by loading the 1Mobile Market Android app store onto the Fire Phone, thus also taking care of your app needs. I LIKE the Fire Phone(as I now OWN ONE), and am heavily invested in Amazon's ecosystem(as I have mentioned on NUMEROUS OCCASIONS). You would know this if you could read English properly. I don't give a s**t about the Google Play store and Apple's App store as I don't "live and die" by apps like you do. I prefer a phone to have much of what I need it to do BUILT IN, just like the BLACKBERRY PASSPORT. For the UMPTEENTH TIME: The BlackBerry Passport, and BlackBerry ITSELF, IS NOT AIMED AT THE CONSUMER MARKET. The Passport is an enterprise focused handset just like BlackBerry is an ENTERPRISE FOCUSED COMPANY. The Passport is competitively priced for market it's geared towards. Now go and troll elsewhere.

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