Kantar: Amazon Echo still dominates the smart speaker market

Kantar: Amazon Echo still dominates the smart speaker market
Smart speakers are currently the hottest new tech product. And the good news for manufacturers of the device is that there are still many households without one. The bad news for smart speaker producers is that one company continues to dominate the market, and that is the creator of the category. Yes, the Amazon Echo owns a whopping 66% market share based on a survey of 1,097 American consumers conducted through Lightspeed's VICE Voices. Amazon started to distribute the product on a widespread basis in 2015. Google Home smart speakers finished second with 30% of the market.

The survey also revealed that the feature most used by smart speaker owners is the ability to play music, podcasts or books (19%). Checking the weather, setting a timer and getting information are the tasks requested by 15% of smart speaker users. Only 7% are making calls or are ordering products using their new tech toy. Half of those surveyed say they use their smart speaker several times a day, while 26% turn to the device at least once a day.

According to a separate study done by Google, those who use their smart speaker for shopping have a "deeper relationship" with the device. Besides being first to market, e-commerce is where Amazon might have a big advantage over the competition with its Echo line.

source: Kantar



1. gandalf_the_junkie

Posts: 32; Member since: Feb 22, 2018

Is it a safe assumption that all smart speakers are recording about everything you say? The fact that Facebook held off on their smart speaker rollout because of the ordeal they are in says a lot. We really don't care about our privacy.

3. libra89

Posts: 2312; Member since: Apr 15, 2016

I'm not surprised at all. If you think about it, Amazon is a great middle of the road. It does a lot and anyone can ask it anything. It doesn't seem to be profile specific or platform specific.

4. therealestmc

Posts: 679; Member since: Jul 23, 2012

People don't know what they want. You think companies like Facebook, Amazon, and others are going to let you use their services without giving back anything. These companies exist solely to make money. If you don't want Facebook to record and sell your data then don't get a Facebook or Google account. It's that simply. Privacy is an illusion.

5. CreeDiddy

Posts: 2273; Member since: Nov 04, 2011

I truly enjoy the Echo. I have 3 tall Echo's. I am getting a 4th one. As an Apple buyer, I believe the HomePod is lackluster product. Rather than make it a competing product to the Echo they would rather make it a fidelity "smart" speaker, in which makes no sense Apple's part. They should have at least come out a wide range of products similar to Sonos.

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