Kantar: Amazon Echo still dominates the smart speaker market4
The survey also revealed that the feature most used by smart speaker owners is the ability to play music, podcasts or books (19%). Checking the weather, setting a timer and getting information are the tasks requested by 15% of smart speaker users. Only 7% are making calls or are ordering products using their new tech toy. Half of those surveyed say they use their smart speaker several times a day, while 26% turn to the device at least once a day.
According to a separate study done by Google, those who use their smart speaker for shopping have a "deeper relationship" with the device. Besides being first to market, e-commerce is where Amazon might have a big advantage over the competition with its Echo line.