All of a sudden, they're hotcakes; analyst sees 15 million Apple iPhone SE units rung up in 2016

All of a sudden, they're hotcakes; analyst sees 15 million Apple iPhone SE units rung up in 2016
It's amazing how fast things change in this industry. On Monday, we were passing along news about "lackluster" opening weekend sales of the Apple iPhone SE. And that information came from a number of sources including connected Apple analyst Ming-Chi Kuo of KGI Securities. But yesterday, the narrative changed. All of a sudden, the 16GB iPhone SE was listed on Apple's online store with a delay of about a week until it would ship. And the 64GB model had nearly a two-week delay before shipping, and that was after paying $10 for an expedited delivery date. Some are complaining that the iPhone SE can't be found on carriers' shelves.

Today, analyst Amit Daryanani of RBC Capital Markets sent out a report to clients stating that with the new 4-inch iPhone hard to find, demand for the phone is outpacing supply. Daryanani expects 15 million iPhone SE units to be sold this year, bringing the number of 4-inch iPhones rung up in 2016 to 40 million. The analyst says that Apple will achieve profit margins of 35% on the iPhone SE, about 10 percentage points less than Apple's margin on the Apple iPhone 6s and Apple iPhone 5s.

With an average selling price of $450 for the iPhone SE (16GB model is $399, 64GB model is priced at $499), Daryanani sees the phone garnering $6.8 billion in revenue for 2016, adding 23 cents a share in earnings. With 5.55 billion shares outstanding at the beginning of the year, that would work out to profits this year of approximately $1.28 billion just for the iPhone SE. Not bad for a phone that analysts were giving up on just four days ago.


source: AppleInsider

Related phones

iPhone SE
  • Display 4.0" 640 x 1136 pixels
  • Camera 12 MP / 1.2 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1624 mAh(14h 3G talk time)

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61 Comments

1. Ahovking

Posts: 711; Member since: Feb 03, 2015

I'm not surprised.. It's often the Fanboys and the power users who are often behind the Weekend sales.. the average consumer might go.. a small iphone thats great i'll pick mine up next pay, or yes now i know what i want for my birthdays etc.

35. engineer-1701d unregistered

Hahaha Apple panicked what the phones not selling, the news is all over YouTube that the device sucks and is full of non working tech, quick tell an analyst to say its now selling millions to help increase need

41. sgodsell

Posts: 6655; Member since: Mar 16, 2013

Read the title of this article. Analysts sees 15 million sold for 2016. This is what the analysts would love to see. Well that and Apple of course.

55. oister85

Posts: 506; Member since: Apr 27, 2012

My wife works for sprint she said that almost no body have ask for the iPhone SE. The only thing that sells is 6s, 6s+, s7, s7 edge

48. darkkjedii

Posts: 30695; Member since: Feb 05, 2011

Can you provide iron clad proof of that, to make you not look like the little whiner, we know you are.

57. Crispin_Gatieza

Posts: 3066; Member since: Jan 23, 2014

Don't pay attention to these bozos. I had to go to various T-Mo stores to find a 64GB model. They've been selling quite well and nobody wants the 16GB model. By the way, your avatar is pretty small so I can't tell. Is that a '96 ZR-1 King of the Hill?

59. darkkjedii

Posts: 30695; Member since: Feb 05, 2011

No it's actually a 2013 Z16 Grand Sport. ZR-1's are awesome, but I didn't want a C4, and the C6 one is supercharged. I prefer a naturally aspirated engine b

63. Crispin_Gatieza

Posts: 3066; Member since: Jan 23, 2014

Choice.

64. Ahovking

Posts: 711; Member since: Feb 03, 2015

Your kinda sad aren't you.. Wanna show me any links? Even the big android channels are viewing the SE favorable as a very capable device.

68. FriendlyFoe09

Posts: 82; Member since: Jan 09, 2012

Analysts don't know SH!T. Anyone can be an analyst and write crap in the financial pages. If they did know anything about business they wouldn't be there. Instead they pretend they know what things are because they can't make it in the real world. Same goes to everyone else that judges apple. Lets all face it they are a successful comapny that makes great products the appeal to the masses even though they are on the expensive end. Apple has been criticised in the past by analysts and Apple have proven them wrong.

2. Zylam

Posts: 1769; Member since: Oct 20, 2010

Wow, congratulations Apple! Also this means some serious mini Android phones are probably going into the oven soon!

19. Wiencon

Posts: 2278; Member since: Aug 06, 2014

V10 Mini would be a perfect phone. Wouldn't complain about S7 o especially M10, but V10 is my favourite flagship ATM

3. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Ofc it would sell like hot cakes...perfect title.

4. LouisMariano

Posts: 9; Member since: Oct 24, 2012

bitch please.... "all of a sudden" apple paid your company to say this !!!! NEXT !!!!

6. Ahovking

Posts: 711; Member since: Feb 03, 2015

You do realise they aren't the only outlet saying this... you do realise you can go into carrier stores and as them whats selling the mostly lately as i did yesterday.. with android users saying happily the iPhone SE.. Stop trolling Fandroid.

13. quintessential

Posts: 86; Member since: Mar 11, 2015

That's right .. I browsed at a number of stores, most of them had sold out of stock for the 64GB rose gold and space grey option, with only silver left. As for the 16Gb model, the rose gold and champagne gold version were sold out. So what's all that talk about the iPhone SE being a flop? On contract the phone is actually $0 - $64. This makes it a very good choice for folks on a budget who want a solid phone.

5. DRS1977

Posts: 678; Member since: May 27, 2015

Yes, things sell like "hotcakes" and are "sold out" when they don't even make many. There are already many of them selling on Ebay and Craigslist.

7. Ahovking

Posts: 711; Member since: Feb 03, 2015

You do realise 1) people buy these phones in store and then sell them on Ebay and Craigslist for profit. 2) Ebay and Craigslist are populur places for people to buy new iPhone, Notes, Galaxies etc.

56. Chuck007

Posts: 1409; Member since: Mar 02, 2014

The Chinese grey market is what determines resale value in my area and let me tell you... demand of the SE is next to zero. Its hard to imagine it'll be any much different in North America.

65. geoffphuket

Posts: 50; Member since: Feb 08, 2016

Is that really surprising? Whilst idiots around the world continue to be brainwashed into buying crappy iPhones and Samsung Gallaxy's. I've just ordered a Chinese Ulefone 'Vienna' from Banggood. It's got 32GB ROM 3GB RAM, Panasonic cameras, Sharp 1920X1080p screen, a Sony battery and a dedicated NXP DAC audio chip to produce real HiFi sound. Go beat that for $169:http://www.banggood.com/Ulefone-Vienna-5_5-Inch-HIFI-3GB-RAM-32GB-ROM-MTK6753-Octa-core-4G-Smartphone-p-1042118.html?p=JQ26191551677201504Z

8. manojmcn

Posts: 633; Member since: Jul 16, 2015

Moral: Never underestimate the number of "i"diots in the world. They will buy the phones even if Apple change the package box and sell the same 5S as SE. The hardware update is just an icing on the cake. And soon, Android heavyweights will spend money releasing similar 4" sets and burn their fingers and add negative to balance sheet.

15. blehkwide

Posts: 22; Member since: Feb 24, 2016

That's really sad. I guess its a different market for android, the 5s was the last Steve jobs phone with the philosophy of reachable corners, they probably should have named it SJ.

21. nodes

Posts: 1140; Member since: Mar 06, 2014

wow, saying people idiot because they buy certain product that doesn't match your preference.

29. azimesmail

Posts: 264; Member since: Nov 23, 2014

Hahaha... Is your life so sad and pathetic, that you need to come on the Internet and bash people for the type of phone they use? Sort put your priorities, there are much more important things to worry about than who buys iPhones and who buys Androids.

31. amasog

Posts: 552; Member since: Aug 22, 2013

Stupidity, narrow-mindedness, bitterness and envy at their finest. LOL!

66. geoffphuket

Posts: 50; Member since: Feb 08, 2016

You need to read my comment above!

10. keithtae

Posts: 564; Member since: Mar 25, 2015

With the total number of clueless people in the world, of course it will sell! Apple can sell rotten apple and they will sell like hot apples too. Now where the real news?

22. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Are hot apples popular in your part of the world?

11. Canaan

Posts: 351; Member since: May 25, 2014

I don't see how this is good. The weekend they announced poor sales they had mentioned 15 million, so why is it a good number now when it wasn't a week or two ago. If it does reach 15 million then it means it'll only sell about 10 million in the next 8 months since it's already sold around 5 million at this point.

14. almostdone

Posts: 417; Member since: Sep 25, 2012

Not only this but the vast majority interested in buying an iPhone will only end up with either iPhone 5se or the larger iPhone 6/7. The margins are smaller on SE so will affect Apple profits. 15M for a whole year is not a big success like they try to make out.

* Some comments have been hidden, because they don't meet the discussions rules.

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