All of a sudden, they're hotcakes; analyst sees 15 million Apple iPhone SE units rung up in 2016
Today, analyst Amit Daryanani of RBC Capital Markets sent out a report to clients stating that with the new 4-inch iPhone hard to find, demand for the phone is outpacing supply. Daryanani expects 15 million iPhone SE units to be sold this year, bringing the number of 4-inch iPhones rung up in 2016 to 40 million. The analyst says that Apple will achieve profit margins of 35% on the iPhone SE, about 10 percentage points less than Apple's margin on the Apple iPhone 6s and Apple iPhone 5s.
With an average selling price of $450 for the iPhone SE (16GB model is $399, 64GB model is priced at $499), Daryanani sees the phone garnering $6.8 billion in revenue for 2016, adding 23 cents a share in earnings. With 5.55 billion shares outstanding at the beginning of the year, that would work out to profits this year of approximately $1.28 billion just for the iPhone SE. Not bad for a phone that analysts were giving up on just four days ago.