All of a sudden, they're hotcakes; analyst sees 15 million Apple iPhone SE units rung up in 2016

All of a sudden, they're hotcakes; analyst sees 15 million Apple iPhone SE units rung up in 2016
It's amazing how fast things change in this industry. On Monday, we were passing along news about "lackluster" opening weekend sales of the Apple iPhone SE. And that information came from a number of sources including connected Apple analyst Ming-Chi Kuo of KGI Securities. But yesterday, the narrative changed. All of a sudden, the 16GB iPhone SE was listed on Apple's online store with a delay of about a week until it would ship. And the 64GB model had nearly a two-week delay before shipping, and that was after paying $10 for an expedited delivery date. Some are complaining that the iPhone SE can't be found on carriers' shelves.

Today, analyst Amit Daryanani of RBC Capital Markets sent out a report to clients stating that with the new 4-inch iPhone hard to find, demand for the phone is outpacing supply. Daryanani expects 15 million iPhone SE units to be sold this year, bringing the number of 4-inch iPhones rung up in 2016 to 40 million. The analyst says that Apple will achieve profit margins of 35% on the iPhone SE, about 10 percentage points less than Apple's margin on the Apple iPhone 6s and Apple iPhone 5s.

With an average selling price of $450 for the iPhone SE (16GB model is $399, 64GB model is priced at $499), Daryanani sees the phone garnering $6.8 billion in revenue for 2016, adding 23 cents a share in earnings. With 5.55 billion shares outstanding at the beginning of the year, that would work out to profits this year of approximately $1.28 billion just for the iPhone SE. Not bad for a phone that analysts were giving up on just four days ago.

source: AppleInsider

Related phones

iPhone SE
  • Display 4.0 inches
    1136 x 640 pixels
  • Camera 12 MP (Single camera)
    1.2 MP front
  • Hardware Apple A9 APL0898, 2GB RAM
  • Storage 128GB, not expandable
  • Battery 1624 mAh
  • OS iOS 13.x



58. submarinerz

Posts: 32; Member since: Mar 24, 2016

Fanboy would say somebody made this up

54. sunnyfpy

Posts: 298; Member since: May 12, 2013

Never buy ♻ irecyle,isubnormal ispecs phone at inflated prices.

53. Anonn

Posts: 230; Member since: Jun 04, 2014

Reasons NOT to buy iPhone SE

51. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Probably took awhile for people to realize a new iPhone was out there. Glad to see its going to be a winner. Hurry up with the Apple Watch 2. Not sure I will buy one but curious to see what they bring. Now the 2 big players are doing good. Let's see how HTC does. Kinda gave up on LG.

50. Anonn

Posts: 230; Member since: Jun 04, 2014

Latest 21st century Apple iPhone SE comes with Major Flaws: 20th Century 1MP f/2.4 Camera ! Laughable Low Resolution 640p Display ! Cheap Weak 6000 series aluminum ! Recycled Old tech and materials ! To name a few...

49. darkkjedii

Posts: 31817; Member since: Feb 05, 2011

The SE is basically the king of feature phones. If there's still a solid feature phone market, then Apple was smart to do this. Come to think of it, that's one helluva feature phone.

47. bubbadoes

Posts: 1225; Member since: May 03, 2012

already surpassed the galaxy s7 one week after released!! sammy will never catch up to apples success. never!


Posts: 138; Member since: Mar 06, 2014

This analyst must be unemployed and desparate LOL

61. Shocky unregistered

Probably, these are not actually sales figures so I don't see why everyone is getting their panties in twist over it. Source for this is some guy who calls himself an analyst and they linked it from Appleinsider. LOL Credibility, Phonearena has none.

28. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Find an analyst from a company that's not a business partner of Apple's. RBC was among the first Canadian financial institutions to employ Apple Pay. And, RBC employees receive discounts from Apple. Not that the iP5se won't sell well, but the two companies have vested business interests in each other...

33. ibend

Posts: 6747; Member since: Sep 30, 2014

see the source... its from Appleinsider lol.. "ANALYST" can say whatever they want, lets just wait what WSJ said, will apple end up in red "again" :D

27. Odeira

Posts: 300; Member since: Jun 29, 2012

Seriously, y'all dinging people for buying the iPhone SE in droves like they should NOT HAVE FREEDOM OF CHOICE?! What's next? Hating on people for wearing Cashmere or eating at Taco Bell because YOU hate it?!

30. gaming64

Posts: 234; Member since: Mar 22, 2016

People just like being jerks, that's all. And it's fun to see responses from those who oppose. The reason why I stay at phoneArena:P

24. vliang86

Posts: 337; Member since: Oct 05, 2015

Fandroids are just jealous....

26. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Oh shaddap

32. amasog

Posts: 552; Member since: Aug 22, 2013

you nailed it! LOL! they are narrow-minded and bitter. They don't understand that there are lot of users who want smaller phones. They don;t understand that not all users want lagdroid phones. Why are they so much affected if people buy an iphone? As long as its their own money, why become bitter? LOL!

34. razmahtaz001

Posts: 501; Member since: May 11, 2013

huh? not all users want a lagdroid? lagdroid dominates ios worldwide by a wide margin...kinda like for every 8 lagdroid sold, 2 iphones are sold. LOL

36. amasog

Posts: 552; Member since: Aug 22, 2013

Even if your lagdroids dominate 99.99% of the smartphone world,, it is still as clear as crystal.. You still have 0.01% using non-lagdroid phones. So obviously, NOT ALL want a lagdroid phones. Oh! How would you define "ALL"? Ahaha! for every 8 lagdroids sold, 2 iphones sold? So how does it affect your life? Did it make you rich? LOL! These phone makers does not even care about you. They are only after your money.. So why not just let other people buy the phone they want. Be it windows mobile phone, android phone or iphone. Afterall, tt's their money, not yours!

37. xondk

Posts: 1904; Member since: Mar 25, 2014

I don't think it is really about anything near that. It is about how Apple aggressively markets themselves as innovative, better, whatnot and such, and how those that have it echo those words, despite it being just marketing, in reality Apple is the same as every other phone maker, and it is incredibly annoying to keep hearing echoes of marketing.

44. sissy246

Posts: 7129; Member since: Mar 04, 2015

What's funny is isheep can't admit that iphones lag too sometimes.

43. sissy246

Posts: 7129; Member since: Mar 04, 2015

Jealous of what, the only thing going for it is it has the A9 chip in it the rest of the phone is nothing great, all old technology.

20. nebula

Posts: 1009; Member since: Feb 20, 2015

Finding private SE.A mind blowing journey.

18. Macready

Posts: 1834; Member since: Dec 08, 2014

Uh, I'm pretty a sure that 15 million is well below Apple's targets, as that wouldn't make up for the expected drop in sales of the larger models and makes the 5c look like a giant success, relatively. It's actually in line with the first "lackluster" reports, if you start exrapolating.

17. legiloca

Posts: 1676; Member since: Nov 11, 2014

Here in the UAE, you can get the 64GB model for only around 2,000 AED, really pretty tempting for iFans.. But looking at LG G4 and Samsung S6 they now cost about the same and offer better specs.

23. Jimrod

Posts: 1607; Member since: Sep 22, 2014

People's reasons for buying a G4 or S6 aren't the same as those buying an SE, the SE works for the MANY people who don't want giant phones - I'd say I know about a dozen people still using an iPhone 4 or 5 because they want a phone they can easily use in one hand and slip back in their pocket. My wife finds my iPhone 6 far too big.

16. blehkwide

Posts: 22; Member since: Feb 24, 2016

if there are still people buying 5s then i see no reason why they won't get the se, same price right?

25. Canaan

Posts: 351; Member since: May 25, 2014

Apparently the combined total of 5s and 5c sales were 30 million in 2015, so 15 million for the SE this year shows a 50% decline in sales for their 4 inch line up.

46. nctx77

Posts: 2540; Member since: Sep 03, 2013

The demand is real. The 15 million is a guess and I'm not sure how he is coming up with that. He say 15 million for the SE and a total number of 40 million 4 inch phones for the year. The problem is that the 5s is no longer sold and the 5c has been out of production since 2014. They aren't counting resellers, so how is he coming up with these numbers? I think something was miss interpreted.

52. Canaan

Posts: 351; Member since: May 25, 2014

T-Mobile was selling the 5c until a few weeks ago, so it hasn't been out of production since 2014. The 74.8 million sales Apple reported for the last quarter of 2015 included IPhone 6s/ 6s Plus, IPhone 6 / 6 Plus, iPhone 5s and iPhone 5c.

11. Canaan

Posts: 351; Member since: May 25, 2014

I don't see how this is good. The weekend they announced poor sales they had mentioned 15 million, so why is it a good number now when it wasn't a week or two ago. If it does reach 15 million then it means it'll only sell about 10 million in the next 8 months since it's already sold around 5 million at this point.

* Some comments have been hidden, because they don't meet the discussions rules.

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