After 'all-screen' iPhone 8 reports, everyone scrambling to secure OLED display supplies

After 'all-screen' iPhone 8 reports, everyone scrambling to secure OLED display supplies
Oh, LCD displays, you are about to fall from grace by a simple flick of Tim Cook's pen! Supply chain reports are depicting a massive scramble for securing OLED display supplies after it became clear that Apple may be working on a unique curved OLED iPhone 8 that could celebrate the 10th iPhone anniversary by putting the company's innovation spirit in overdrive mode this year.

Chinese juggernauts like Huawei, Oppo and Vivo, which, thanks to direct marketing and some government policies, wiggled their way right behind Samsung and Apple in smartphone market share last year, are apparently rushing to sign up OLED panel contracts before all the supply has dried up. Samsung has allegedly signed on a deal with Apple for up to 100 million panels already, and it is the globe's chief supplier of small-size OLEDs, so there will barely be anything to spare for other makers, after Samsung and Apple are done outfitting their phones with such screens in 2017.

According to upstream supply chain insiders: "Inspired by market rumors indicating that Apple will adopt OLED panels for its next generation iPhone devices in 2017, China-based smartphone vendors, and others alike, have rushed to secure production capacity for small- and mid-size OLED panels, a move which will definitely cause a shortage in OLED panel supplies in 2017." 

Does that mean that we can expect many more OLED display phones from Huawei, Oppo and Vivo this year? Well, the recently announced Vivo Xplay 6 with dual edge flexible AMOLED panel can give us a hint, and unique phones like Honor's China-exclusive Magic may also be a harbinger of things to come, as everyone is trying to produce a meaningful answer to the expected disruptive iPhone 8 and Galaxy 8 propositions, in order to preserve its market share in the lucrative high-end segment. Provided they can get a hold on enough OLED panels, that is.

source: Digitimes

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33 Comments

1. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

I wonder what will the OLED-Bashing iFans say in the future? "Apple has perfected OLED"?

2. Iodine

Posts: 1480; Member since: Jun 19, 2014

Apple watch got a really nice Oled panel and the one on series two is actually the brightest display Apple has ever shipped. So yeah I dare to say that Apple got some Oled expertise going on. And it will be great just like any Retina display.

4. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

I'm sure the OLED iPhone will have an excellent screen, and I'm not bashing it. I'm bashing the fanboys who blindly hates anything that isn't Apple.

7. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Well obviously it will be a good screen, it's being produced by Samsung and they're the top of the OLED game right now. The fanboys will just repeat whatever moniker Apple gives the screen like Retina Plus or some other BS thinking Apple invented it. Then there will be the revisionist historians like Myx saying all this time, OLED just wasn't good enough for Apple (what they mean is cheap) and now it is. It will also mysteriously solve the non-existent burn in problem now that Apple's holy hand has touched it (or sold it).

9. ibend

Posts: 6747; Member since: Sep 30, 2014

probably it's because he never see oled panel his entire life.. and then he see apple watch

18. DurTeeDee

Posts: 151; Member since: Sep 05, 2014

Oh the burn in is real last seen it on an s7 edge

22. Awalker

Posts: 1977; Member since: Aug 15, 2013

I've had the S3, S4, Moto X 2013, Moto X 2014, Nexus 6, Nexus 6P and now the Pixel XL. I've never experienced burn-in.

23. sissy246

Posts: 7111; Member since: Mar 04, 2015

I have not had any burn in with any Samsung phone, but I sure did with my atrix or atrix 2 , not what one it was. My note 5 still looks great, and yes I have compared it with a new one about 2 months ago.

24. Klinton

Posts: 1409; Member since: Oct 24, 2016

Retina OLED :)

31. Rocket

Posts: 654; Member since: Feb 24, 2014

perfected Samsung s oled? lol

3. Loubielou

Posts: 603; Member since: Jul 11, 2012

Prices of iPhones will be getting more expensive switching to OLED display

5. Plasticsh1t

Posts: 3106; Member since: Sep 01, 2014

Why they have to wait for Apple in order to make something? Why they make decisions by themselves?

6. Plasticsh1t

Posts: 3106; Member since: Sep 01, 2014

They don't *

10. ibend

Posts: 6747; Member since: Sep 30, 2014

because that's what the media (tame apple press) said? chinese and other manufacturers been using OLED since long time ago, and samsung isn't the only one that can make OLED

25. mikehunta727 unregistered

Not much chinese phones actually use OLED until just recently so no they haven't been using OLED for a long time.. And also Samsungs OLED panels at this moment are still quite a bit more superior then the rest at the moment

27. mrochester

Posts: 997; Member since: Aug 17, 2014

Because manufacturers tend to follow what Apple does.

8. peace247 unregistered

Samsung invents... Everyone follows

14. AmashAziz

Posts: 2923; Member since: Jun 30, 2014

That's what ifans say......and both of them are wrong. Everyone invents, and everyone follows on the trends and technologies which gain interest of consumers the most (even in a negative fashion. For example Samsung's Dual edge curved displays, and iPhone's rumors of ditching the headphone jack. I never said they are the first to do it. But when they did it, and even when only rumors of them doing it were flying around, everyone else followed.

32. Rocket

Posts: 654; Member since: Feb 24, 2014

yup, ten years later lol

11. zenun12

Posts: 205; Member since: Oct 31, 2016

Displays, check, next up, Camera sensors...

19. DurTeeDee

Posts: 151; Member since: Sep 05, 2014

Those are already sony

12. Oliee

Posts: 3; Member since: Apr 27, 2015

iphone buyers will meet burn in :p

13. s.mrabet

Posts: 147; Member since: Oct 26, 2011

And forget backlight bleeding :)

15. LanjaKodaka

Posts: 219; Member since: Sep 27, 2016

Oh wait, I'm I the only one waiting to see a good LCD display like an SLCD 6 ?

16. kishore3k

Posts: 102; Member since: Mar 11, 2016

Even they use OLED panel Samsung will give at least 2 year old technology panel to apple for sure

26. Klinton

Posts: 1409; Member since: Oct 24, 2016

It's not what Samsung gives. It's what Apple buys. And Apple always buy cheaper(older) so to make profit. Just brand it with fancy name...like 'Retina'...and voila.

17. poptart574

Posts: 223; Member since: Feb 29, 2016

A lot of references about Huawei, Vivo and oppo. How about reviewing some of their phones for a change.

20. sumpil

Posts: 91; Member since: Feb 02, 2016

For What is Huawei and the other manufacturers jumping to sign for OLED displays when some of their phones already have it in the form of AMOLED.

30. poptart574

Posts: 223; Member since: Feb 29, 2016

Isn't Huawei and BBK going to start manufacturing their own oled screens in the near future? Why would they have to try to sneak in some screens from Samsung. Maybe a small purchase until they can manufacture their own but PA makes it seem like Apple

21. POLO_Doe

Posts: 14; Member since: Jan 16, 2017

Little by little Apple is closing the gap in feature difference between competition now only if it was running Android lol but seriously that's the only thing that's stopping me with Apple if iOS ever gets half the freedom Android gets without having to jailbreak IDK Android..

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