Bloomberg: only one iPhone 8 model with OLED display planned, as Samsung can't make enough flexible screens

There is no shortage of rumors that Apple will be releasing an iPhone 8 model with OLED display next year, which could very well turn out to be the one with the radical "all-glass" redesign that's been bandied about since the spring. Apple analyst Ming-chi Kuo, however, issued a note to clients yesterday that claims this "premium" iPhone 8 will be the sole version to utilize OLED next year, while there will be two other models with more orthodox, LCD display panels, with the same diagonals we have now on the iPhone 7 and 7 Plus.

Why not go all in, and release all planned iPhones for next year with OLED displays then, if Apple has already put research in the technology and has deemed it mature enough to go into a groundbreaking design overhaul? Well, Bloomberg today reports that there simply aren't enough OLED screen panels to go around, and yields won't sufficiently improve to carry Apple's level of demand until some time in 2018.

Currently, we have Samsung commanding a near-monopoly on high-res OLED display production, with LG, Sharp, Japan Display and a few other smaller display manufacturers picking up the slack. Apple has an exclusive deal with Samsung for next year, tip insiders, and it is for screens larger than five inches. Samsung, however, needs the panels for its own phones, which sell in the millions, and is building extra production capacity as we speak, but the process will take time, that is why Apple is playing it safe, and releasing only one new iPhone 8 model with organic LED panel.

Bear in mind that we aren't talking about the regular Super AMOLED screens that Samsung is placing in phones like, say, the Galaxy A7. As per Bloomberg's sources, Apple intends to use flexible OLED displays, like the one of the S7 edge, so that the iPhone 8 has a "new look that extends glass from the display to the device’s back and edges." This type of OLED screens use plastic, instead of glass substrates, so that they can be bent, and there simply isn't enough yield of those just yet, at least not with Apple's stringent quality requirement.

Last we heard about the Apple-Samsung deal on OLED displays, the source mentioned that it is for 5.5"+ panels, and the contract is for 100 million pieces to be shipped to Apple over the course of three years. Given analysts expectations that Apple will sell up to 90 million iPhone 8 units next holiday quarter, and the predicted high demand for the "premium" model, that's up to 30 million flexible OLED screens that Samsung must supply, or about the maximum it can produce for Apple next year. 

Oh, well, one disruptive model will have to do for next year. On the plus side, Bloomberg's sources reconfirm that the "premium" iPhone 8 with curved OLED panel will be mostly screen at the front, and solve the home button conundrum by embedding it in the display itself. Good times ahead.

source: Bloomberg




Posts: 952; Member since: Feb 23, 2014

So everyone waiting for the 2017 now has to wait for the 2018 version?

2. trojan_horse

Posts: 5868; Member since: May 06, 2016

I think that willl be in 2017, not in 2018. Only the iPhone 8 Plus will feature this OLED display. Ha! Apple fans who were notorious of bashing OLED displays for it's "non-accuracy" and "oversaturation" and "burn-ins" while praising their "retina" LCD, are now going to love the "accurate" and "perfect" OLED display which Apple "invented" in the iPhone 8 Plus... ...Just like how they bashed phablets: "No one is going to buy a big phone". This is hilarious.

6. No_Sammy_No_Gimmicks

Posts: 158; Member since: Jun 10, 2015

Stop being stupid Trojan. It is common knowledge that OLED screen have those short comings and Samsung has been working hard to overcome them with great success on the late Note 7. So expect iPhone X with OLED to come with the best OLED screen ever that has graced a smartphone. Future words from Display Mate, i"ll remind you in 10 months time.

8. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

From what I'm seeing you're being equally stupid as him.

9. No_Sammy_No_Gimmicks

Posts: 158; Member since: Jun 10, 2015

Really? How so? Apple iPhone 7 currently has the best LCD display in the market even though they get supplied by LG or whoever, I don't expect anything less with the next iPhone with OLED even if its supplied by Samsung. Apple is master of calibration. Remember that the calibration is doen by Apple and not panel supplier.

12. ibend

Posts: 6747; Member since: Sep 30, 2014

it's from JDI not LG

14. trojan_horse

Posts: 5868; Member since: May 06, 2016

Yo, ibend! That No_Sammy_No_Gimmick says I should stop being stupid, while I said nothing but a fact. Besides, his points are flawed, as Samsung's OLED displays had already overcome those short-comings since years ago, and not just this year (Note7) as he ignorantly claims. Samsung's AMOLED have been the most accurate display since the Galaxy S5, though the iPhone7 has now surpassed Super AMOLED in accuracy - but that's due to the iPhone's DCI-P3 wide color gamut, nothing else. I still have my Galaxy S4, with zero burn-ins!

17. shaineql

Posts: 522; Member since: Apr 28, 2014


16. Iodine

Posts: 1515; Member since: Jun 19, 2014

Yep. If Apple watch is any indication the new iPhone Retina display will be super bright, accurate and deffinitelly made durable so burn in will not be serious. We will see.

27. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The next iPhoen isn't going to have a Retina Display..dummy. Why do you even still use that marketing term? It means nothing. It was some made up BS that you are holding on to like some fake holy grail. ZOMBIE ZOMBIE ZOMBIE! Maybe you should put some iOdine (salt) in your eyes and let them burn a bit and maybe you will see things more clearer and not through fake fanboy Steve Job cult reality distorted field of view.

30. Macready

Posts: 1830; Member since: Dec 08, 2014

The Apple watch can't be an indication for (the lack of) burn in, because it's barely ever turned on longer than a few seconds. Unlike most other OLED displays.

18. mixedfish

Posts: 1570; Member since: Nov 17, 2013

In 10 months time Samsung will have a 4K AMOLED. You can bet Display Mate being Samsung's shill will be jerking off on it more than any last generation AMOLED fed to Apple.

28. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

DisplayMate is a independent 3rd party that has no affiliation with any OEM. You're just mad that Samsung actually has been making the best displays since the S5, and no one has been able to beat it, except Samsung's own Note 5, S6, S7 and Note 7. Love them or hate them, I could give 2 sh..ts. But, why do DisplayMate have to be a Samsung shill simply because they rated their displays the best? I mean should they pick Apple or whoever you like when they aren't the best? The only shill here is you!

19. Carlitos

Posts: 693; Member since: Oct 23, 2011

Lol I bet you, it won't come with the best OLED screen. Apple will most likely get ambled panels similar to Nexus/pixel phones. Really good Amoled display, but still noticeably behind Samsung best panels which they use on the S/Note line

26. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No he is smart, you stop being stupid. OLED displays in the past had the issue of burn-in. Burn-in only happens when you display the same contant on the screen for a long period of time. Yes LED panels do lose quality over time. The light emitting diodes do fade. But if you never raise the brightness above 50% all the time, and use dark wallpapers, and dont display an image constantkly for months or years, the display will last the full time you ahve the phone. I still have my original S3/S4. Both with their original batteries which still hold a decent charge. Neither have screen burn-in. Neither one has faded. Neither have had their displays above 50% for extended period of time. Super AMOLED screens are much harder to burn in. Now ven though Apple wont be getting Samsung Super AMOLED displays, there OLED displays use a different process. For one, there color scheme is not as over-saturated as Super AMOLED. But as with Samsung SAMOLED displays, the color gambit has been raise to match Adobe Color Gmbit to insure color accuacy. Samsung makes the brightess OLED displays...EPRIOD. So they will be brighter in dirct sunlight, without rasing them to 100% brightness. You guys always ant to be bring up the past. You all act like tchnology hasn't changed or been made better. Its you who are stupid. Grow-up. Yes all OLED panels have the risk of burn-in or degradation. But by the time that actually happens, if you sue your phone like a normal person, you wont even be owning the phone anymore.

7. Romantico3pe

Posts: 180; Member since: Sep 14, 2015

The only reason i will never buy a samsung phone is its crappy amoled burn in prone display, for that reason i have been buying lg phones, sony phone and even iphones, if iphones go the crapoled route i will stop buying them as well, its so retarded to use an outdated organic tecnology with low lifespan, the only 2 amoled phines i ever owned burned in in less than a month so amoled its crap period

29. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

There hasn't been such since the S5. So what you going to do when Apple has them? Its still the same displays. HMMM! OLED displays only get burn-in from certain scenarios. I've never had it happen and I usually don't keep a device long enough to happen. I still have a S3/S4. Both look at clean and crisp as day one. Your fears is basically your own ignorance an stupidity. This isn't 2010!

25. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I know. I can't wait for all the hypocrites. But here is the kicker. Apple isn't going to allow them to be able to choose color gambit on the displays like Samsung does. I get to choose how saturated and accurate or inaccurate the colors will be. I get to choose its resolution on the fly. Apple isn't going to allow this. They are going to lock the display in at what they think is he most natural or over-saturated color gambit as they see fit, and the fans will love or hate it.

3. wando77

Posts: 1169; Member since: Aug 23, 2012

I love how phonearena refer to it as a ground breaking design. It's basically copying an s7 edge as it will be all glass and have curved edges. No ground breaking mention for Samsung when they did it. Just comments like "we're not sure if there is any worth in the curved edges". Apple can only make these curved phones because of companies like samsung, LG etc

5. No_Sammy_No_Gimmicks

Posts: 158; Member since: Jun 10, 2015

Sorry to burst your bubble, it will more likely be Ceramic, not glass, like Apple Watch.

31. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Sorry to burst your bubble, you don't even know that as fact. You're only guessing. You just another Samsung hating troll. You should just shut up and let the grown-ups talk. FYI, there are ceramics, there are glass and there are glass-ceramics. Do you know which one Apple will use? NO! You don't. Ceramics are terrible and harder and more brittle. This is why the iPhone 4/4S design, has the most rear glass breakage, due to using cheap ceramics. Glass would make a strong bond, on a possible design, that will have very little casing to hold it vs brittle cermics which would crack easier from simple pressure causing scenarios like sitting with a phone in your back/front pocket. We already saw what they did to the iPhone 6. With iPhone's being thin, you want ceramics cracking and causing damage or possibly injury? The whole point of your post is to be combative and starting a debate you can't even win because you don't even have are bad guessing.

32. Macready

Posts: 1830; Member since: Dec 08, 2014

Someone is going to be disappointed.

4. No_Sammy_No_Gimmicks

Posts: 158; Member since: Jun 10, 2015

Lol, people who always read comments will remember that just after the i7 was released i made a prediction that Apple will be going about their usual business and release i7s and i7s+ in 2017, with the usual faster processor, better camera etc. And only one 5.8" iPhone X model along side the i7s and i7s+. And like i said that time, you heard it from me first, and not Kuo.

10. Hallyu

Posts: 790; Member since: Jul 21, 2015

LOL Just bow to your master, Apple. You're nothing without the tech provided by Samsung. Why can't it break away from Samsung? Because other companies like the Japanese and Chinese ones are total rubbish compared to Samsung who spends tens billion in R&D. Its innovation comes from it's hard working and literally it deserves that.

11. DronGupta

Posts: 42; Member since: Sep 09, 2015

Even after 3 years apple is not able to fullfil the requirement of people. Tim cook and Jony Ive leace this company.

13. ibend

Posts: 6747; Member since: Sep 30, 2014

meh... it's because it's more expensive than LCD they usually use.. using superAMOLED on all iPhone line will hurt their profit... and samsung can produce much more than apple ever need, since samsung also even superAMOLED on their cheaper device... and now they even have new screen manufacturing plant.. btw, what happen with foxconn+sharp+OLED investment? last time you said they'll supply OLED for iPhone 2017? lol....

20. Carlitos

Posts: 693; Member since: Oct 23, 2011

Only Samsung flagships use Super Amoled pretty much. Everyone else gets a regular ol Amoled display

33. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

First off, Samsung reserved Super AMOLED for its phones. I don't know any other brand of phone that uses Samsung SAMOLED panels yet. Even if they do, price may not be the issue. Why would Samsung want to sell to other OEM's better stuff than they would put in their own phones. What the point of begin a competitor, if you give someone else your family jewels? Think about it!

15. rj_78

Posts: 74; Member since: Sep 11, 2014

so now, OLED variant will be at least $2000. :|

21. ctdog4748

Posts: 797; Member since: Mar 05, 2016

Trojan and Hallyu and all the other trolls aren't being stupid, they actually are stupid. Then again, it gains them their much desired +1's, so why let accuracy stand in the way? Fact: Apples engineering teams designs EVERYTHING for Apples products. THEN they outsource the actual manufacturing. Apple is not just going to pick up the phone, call Samsung and say "bruh, we need sum dem AMOLED screens!". Apples engineering and scientific staff have designed and developed their own OLED technology, and will outsource the actual manufacturing of said display. Kinda like the A10 chip that nobody else can duplicate it's amazing performance; Apples people designed the entire thing, from photomask to final board level attachment method, then that gets outsourced to be built. Ok android trolls, go back to fist bumping each other, while people laugh at you. Gotta love your "expert" comments!

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