After Angry Birds Go!, Rovio believes that free-to-play can be "the best model" for gamers and devs alike

Launched on all major mobile platforms in December 2013, Rovio's Angry Birds Go! can be a genuinely fun game... until in-app purchases start to annoy you. Still, now that the new game reached millions of devices around the world, Rovio stands firm behind the decision to make it its first free-to-play title in the Angry Birds franchise.

In an interview with The Wall Street Journal today, Jami Laes, Rovio's executive vice president for games (who previously worked for Electronic Arts and Digital Chocolate), explained why the company made Angry Birds Go! free-to-play from the beginning. Reportedly, it's because it wanted to offer fans the best possible experience - since previous games, which have had both paid and free versions, caused "confusion in app stores." With only one version available, everyone knows what to expect from a game, Laes seems to suggest. Although, we must say, few are probably expecting to be asked to pay up to $50 - in real cash - for a really good car, as it can happen in Angry Birds Go!

Jami Laes further went to say that free-to-play can be “the best model for our fans, consumers, developers and publisher”, confirming that this is one of the future directions Rovio's planning to take. The exec ended the interview by arguing that Android has "not necessarily" surpassed iOS as the most important mobile platform for game developers, although, "in terms of reach", install base is currently growing on Google's OS faster than on Apple's.

source: The Wall Street Journal



1. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Yay pay to play after you download. Sorry not my cup of tea. Great to play but ads and micro transactions kill me. I don't mind DLC, but damn.

2. woodshop20

Posts: 459; Member since: Sep 14, 2013

Of course it's the best model for devs. So unwitting players can spend $100 on IAPs.

3. Blazers

Posts: 766; Member since: Dec 05, 2011

Best for devs, bad for users. Actually gamers should be happy about this: it means console gaming is staying relevant for the foreseeable future, and not dying like so many analysts predicted.

4. trustory

Posts: 132; Member since: Jan 23, 2013

Analysts are stupid, who would predict that? The average consumer certainly wouldn't move to pc gaming and tablets aren't as advanced yet.

5. bucky

Posts: 3795; Member since: Sep 30, 2009

Reminds me of bf4...

8. quesoesgrande

Posts: 217; Member since: Aug 03, 2011

If this reminds you of Battlefield 4, then you've been playing the wrong game. BF4 is a real game meant for real gaming devices that you pay $60 for and doesn't at all work. Angry Birds Go is a casual game that supports microtransactions.

6. hafini_27

Posts: 951; Member since: Oct 31, 2013

Really Rovio?

7. quesoesgrande

Posts: 217; Member since: Aug 03, 2011

As a real gamer (who actually owns real gaming devices like a 3DS, Vita, and 360) this is bullcrap. First, you shouldn't judge what is best for a gamer by Angry Birds, and second, the freemium model promotes greed as well as unbalanced games. I hate it when people confuse casual "gamers" and gamers.

10. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

As a PS3 and former PSP gamer, I agree with you. Mobile games are ok, but nothing beats hardware, software and knobs and buttons desingned exactly for gaming. And of course games.

9. sennarose88

Posts: 55; Member since: Jun 18, 2009

Rovio is becoming the new EA.

11. livyatan

Posts: 867; Member since: Jun 19, 2013

Freemium can really be the best thing to ever happen to games.. only if implemented right. It is that simple. Consider this.. the, EA freemium IAP prices are CRIMINAL and absolutely insane but I have more than 150 hours of playing Real Racing 3, got to owning 40 cars, without spending a single dollar. Now if the IAP prices for the packs were anywhere close to reasonable, I would surely spend some money on it. What I'm saying is, if idiots at EA and the likes would come to their senses and simply lower the IAP prices, they would earn far more than they do now(Real Racing 3 is already earning millions every month even with this scandalous pricing ), all the while giving far more satisfying experience to the users. I would be able to beat a complete game with a 5$ of additional spending, and EA would rake in tons odvrati money since such games are downloaded in unprecedented amounts (over 70 million for RR3 in particular ) It would be a win for everyone

12. androtaku

Posts: 246; Member since: Dec 12, 2013

everybody want to play,but don't want to pay nowadays people tend to think they entitled to everything

13. quesoesgrande

Posts: 217; Member since: Aug 03, 2011

Wow. I never thought of the freemium model that way, but that is spot on.

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