AT&T TV Now streaming service gets another price hike, this time by $15

AT&T TV Now streaming service gets another price hike, this time by $15
AT&T customers have already been hit with a price hike for the carrier's streaming service early this year. AT&T TV Now, previously known as DirecTV Now, prices increased by $10 at the beginning of the year, but it looks like the carrier won't stop here.

In an attempt to bring all its streaming services under the same umbrella, AT&T rebranded DirecTV Now to AT&T TV Now over the summer. Today, we've learned that AT&T plans to raise prices on the newly rebranded service starting next month.

Bloomberg reports AT&T customers have started to receive emails that notifies them about the price increase and lets them decide whether they want to pay more or cancel their subscription. If you're an AT&T TV Now subscriber or plan to become one, here is how the price changes will affect you.

First off, the AT&T TV Now Plus package will cost $65 per month, $15 more than the current price. The AT&T TV Now Max option will be available for $80 per month, so you'll have to pay an additional $10 due to the price hike.

The cheaper service offers access to over 45 channels, while the more expensive includes more than 60 channels and additional sports coverage. The price changes will roll out November 19, the report mentions.



1. Dr.Phil

Posts: 2481; Member since: Feb 14, 2011

So it’s back to cable prices? That did not take long.

2. mike2959

Posts: 697; Member since: Oct 08, 2011

I signed up at $55 when it was DTV now 3 years. So...just shut it off. I’m done.

5. TadTrickle

Posts: 99; Member since: Apr 08, 2019

This makes youtube tv look like a deal

6. tokuzumi

Posts: 1953; Member since: Aug 27, 2009

I just want that sofa.

7. ECPirate37

Posts: 347; Member since: Jul 14, 2011

At&t: (to the government) Let us merge with DirecTV, we will bring prices down and create more competition. We just need this approved. This will definitely not limit competition and cause us to increase prices by $25. The US Govt: Seems legit... (APPROVED!) Same thing will happen with Tmo Sprint Merger

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