AT&T may drop DirecTV as satellite TV becomes irrelevant

AT&T may drop DirecTV as satellite TV becomes irrelevant
AT&T recently started the rebranding of DirecTV, but the service might end up in the cemetery of the obsolete products after all. Sources familiar with the matter claim AT&T is looking to offload its DirecTV unit as satellite TV becomes irrelevant for the US market, The Wall Street Journal reports.

Apparently, the carrier is searching for options that would allow it to salvage parts of the service. One of these options includes “a spin-off of DirecTV into a separate public company and a combination of DirecTV assets with Dish Network Corp, despite previous statements that a merging between the two is highly unlikely “from a regulatory perspective.”

The decision to shelve DirecTV, recently rebranded as AT&T TV Now may have been influenced by the terrible results reports earlier this year that confirm AT&T's TV services lost nearly 1 million subscribers just in Q1 2019.

From a consumer perspective, the disappearance of the DirecTV service won't be a major loss since AT&T offers a couple of alternatives that offer better experiences for similar or lower prices, including HBO Max and Watch TV.

AT&T hasn't made any comments regarding the recent report from WSJ, probably because no decision has been made yet, but we'll keep you up to date if anything major happens.

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4 Comments

1. Smort

Posts: 1; Member since: Sep 20, 2019

Wow. There are so many inaccuracies in this article, I don't know where to begin. But I do know that if you can't get basic facts right in this piece, your others will be tough to trust. -- AT&T is not rebranding DirecTV [the satellite service]. They rebranded DirecTV Now, their streaming service. -- Satellite TV is not irrelevant -- it has 30 million customers, hardly irrelevant. DirecTV [satellite] is the #1 television provider in the U.S. -- again, hardly irrelevant. -- There has been no "decision" to "shelve" DirecTV. This is sloppy writing. -- DirecTV [the satellite service] was not rebranded AT&T TV Now. DirecTV Now [the streaming service] was rebranded. -- "AT&T offers a couple of alternatives that offer better experiences for similar or lower prices, including HBO Max and Watch TV." Um, HBO Max is not available, so I don't know how they can offer it as an alternative -- you couldn't get it if you wanted to. And have you tried AT&T Watch TV? Its 35 channels are not even close to DirecTV's hundreds of channels. Obviously, you confused DirecTV [satellite] with DirecTV Now [streaming], which is probably why AT&T rebranded one of them. But still, it would be nice if you got your facts right -- I mean, that's your job, right?

6. Raul619

Posts: 2; Member since: Sep 21, 2019

People outside the city dont have much options for cable. Only 2 company's are DirecTV and Dish network that can go outside the city. No one wants to pay ridiculous amount for satellite internet.

9. atlvideoguy

Posts: 74; Member since: Feb 24, 2012

Theres a third player now in Satellite television Orby TV they have a $40 & $50 package, use over the air local channels and offers dvr and premium movie channels, the downside is it doesn't carry sports channels.

8. ECPirate37

Posts: 338; Member since: Jul 14, 2011

I had DirecTV for years and years. I think I got it originally in 2003 or 2004. It was such a good service back then. I got so many channels for $60/month. And each year if I renewed my contract, they would give me free Sunday Ticket. Then a few years ago they increased my price to $85/month. I'd had terrible service from at&t in the past on the phone side, so didn't want to give them money any more. I dropped DirecTV and got Hulu+, CrunchyRoll, and Netflix. For under $30/month I had more then enough content to watch. They started mailing me saying they would give me my old plan back at $60/month, but by then I was done with it. I wish DirecTV could go back to being it's own company. That would be great!

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