AT&T’s latest push with #ItCanWait shows just how quickly our world can change if we take our eyes off the road

AT&T’s latest push with #ItCanWait shows just how quickly our world can change if we take our eyes off the road
AT&T has been leading the charge to bring awareness to the dangers of, and discourage the use of smartphones while driving. The #ItCanWait campaign started as an anti-texting while driving initiative, and it has been embraced by carriers, manufacturers, law enforcement, and legislatures across the nation.

Still, this type of distracted driving is proving to be an ongoing challenge. Some people don’t know, or don’t get it, or even worse, don’t care.

According to AT&T, it is more than just texting, it is using social media, taking selfies, and video chatting. Citing its own research, AT&T estimates that 4-in-10 people use social media while driving, and 3-in-10 surf the web. 1 out of 7 respondents said they used Twitter while they drove. In all, AT&T figures that 70% of people use their smartphones in some way to engage socially with others while operating a vehicle.

To drive it home, AT&T produced a new series of videos that show just how fast things can happen, to those in and out of the car. Our perception of time changes drastically based on what we are doing. As the saying goes, “time flies when you’re having fun,” and social media is fun, which means more time flies than we think when we take our eyes off the road.

The videos are essentially the same, but they each touch on a different distraction we encounter every day, from work emails to someone liking our photo on social media. We are right there with you, hearing the notification tone, or seeing that LED out of the corner of our eyes, it is temptation plain and simple, but we would rather you arrive at your destination alive.

Advisory: the graphic nature of the videos might be disturbing for some people.



1. Johnnokia

Posts: 1158; Member since: May 27, 2012

So glad to see profitable companies care about people safety

7. james2841

Posts: 167; Member since: Dec 10, 2014

They dont want their customers to die or get injured in a collision of 3 ton unguided missiles with gasoline tanks.

8. engineer-1701d unregistered

its always woman on iphones posting pics and talking, always i see it 25 times a day i flip people off and hit the horn when i see them i make it know i am pissed at them on phone and cops dont care they do it aswell

14. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I have seen a lot of that on the highway while everyone is going about 65-70 mph. More women than men are doing it from what I have seen as well. One time I was getting off at a fork which the fork split into three different direction. The girl next to me started to drift into my lane and almost ran into concrete barrier. If I didn't honk my horn, she would have drive right into it. she was looked straight down at her phone while in traffic. I hope she doesn't end up kill some kid on the street and have to go to prison for it one day. It's just sad. No text is that urgent to reply to, if it is, please just call the person instead.

16. natypes

Posts: 1110; Member since: Feb 02, 2015

I won't say always, but often. I did yell at a girl one day back in the spring. She was all over the road and texting or something. It was really bad. I got beside her and yelled, "Get off the phone" she smiled at me thinking I was flirting or something I guess.

2. Siddfrak

Posts: 11; Member since: Dec 14, 2014

good to know somebody is responsibility to spread the awareness!! Good work AT&T!!

3. andynaija

Posts: 1259; Member since: Sep 08, 2012

Wow these videos make me feel really guilty because I saw the first video on TV yesterday, then today I was Snapchatting while driving on the highway and started drifting into another lane going at a pretty high speed while a car was coming up right behind me. I was very lucky I didn't cause an accident. Usually I'd consider myself very careful and vigilant when using my phone and driving, but there may be that time when you might get just a little bit carried away and that could be the day something might happen. This is an eye opener. Marvelous job AT&T.

9. engineer-1701d unregistered

its a shame if u crashed the world would be down one less crappy driver and social media w***e

10. andynaija

Posts: 1259; Member since: Sep 08, 2012

It's a shame you can't properly compose sentences at your age, besides I can drive better than you, your household, your relatives, and your ancestors combined,

4. natypes

Posts: 1110; Member since: Feb 02, 2015

Kudos to AT&T. Wish all of them would be doing this. It's not exactly getting through.

5. Furbal unregistered

All carriers need to get on this, a dead customer can't pay.

11. andynaija

Posts: 1259; Member since: Sep 08, 2012

13. Siddfrak

Posts: 11; Member since: Dec 14, 2014

truth has been spoken!!

15. sissy246

Posts: 7106; Member since: Mar 04, 2015

Agree, all carriers should. But it sad that most drivers just don't give a damn.

6. james2841

Posts: 167; Member since: Dec 10, 2014

There was a video of a guy who attached a $50 bill to a fishing hook and put the $50 bill right in front of their face and it took a full 20 seconds for them to react while they were texting.

12. Fellwalker

Posts: 536; Member since: Apr 04, 2014

The TV and film companies need to get on board as well. I regularly see actors talking on their phones whilst driving. It makes watchers assumed that it must be OK. It's only a tiny step from that to texting or worse. I see Holland now has texting lanes for *walkers*!

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