AT&T is beefing up their network in preparation for its upcoming battle

AT&T is beefing up their network in preparation for its upcoming battle
With the possibility of Verizon seeing the light of an Apple iPhone down the road, AT&T's network strength is being looked at intently more than ever as it faces one of its greatest fears – not being the sole and exclusive carrier for the iPhone. AT&T has already admitted that it has network issues in major metropolitan areas like New York City and San Francisco, but it doesn't provide any confidence in long time iPhone users who stuck with the carrier due to the fact they're the only one to offer the iPhone. Apparently AT&T is coming to the realization that they need to do more in terms of building up the strength of their network to offer customers reliability and an exceptional performance as the latest round of news points to their long time rival possibly getting the iPhone as well. The Wall Street Journal has gone on and said that the number two wireless carrier is in the process of improving its network in specific areas in order to restore confidence that has been leaking out for some time. Verizon Wireless has already taken these matters straight to the heart of AT&T with their memorable commercials and plans to absorb those customers who feel that AT&T is not offering the level of service required to support the growing demand from iPhone users.

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source: Wall Street Journal via SlashGear

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29 Comments

1. Tim6253AR

Posts: 19; Member since: Mar 29, 2010

I couldn't care less about the iphone. I'm enjoying the android attack. However, it is good to see att scared shitless. The heat is on!

4. cellgeek82

Posts: 518; Member since: Dec 20, 2009

Android is better anyway, not locked down like Apple.

17. ohwhyfanboywhy

Posts: 37; Member since: Jan 10, 2010

Second that. AT&T can't expect to compete in a market with mediocre 3G coverage. Although the attacks already started on them months ago, its best they do it now than never.

2. zuno gyakusatsu

Posts: 257; Member since: Mar 16, 2010

hahahahahahahaha

3. cellgeek82

Posts: 518; Member since: Dec 20, 2009

VZW ftw

5. testman22

Posts: 339; Member since: Nov 03, 2009

its funny how AT&T had years to work on fixing their network for iphone users and they are just now starting to correct it. Not for the benefit of their customers, but to benefit themselves

6. JeffdaBeat unregistered

Here's the deal, AT&T has one of the strongest networks on the market. They've worked extremely hard to boost performance and that has shown in recent tests made to the network itself. The problem the company faces is public perception. It doesn't matter how strong your network is if people have doubts about it. Sprint is one company that is still plagued by public perception even though it's been a stronger company with a stronger network for the past two and a half years. But when people think of Sprint, they still think bad coverage and horrible customer service. AT&T will go through the same thing even if the network is stronger. Verizon with their commercials and AT&T restricting what the iPhone can do over the network have instilled a great amount of doubt in folks' minds. It would take years to get off that perception.

8. ToddD00

Posts: 38; Member since: Mar 30, 2009

Right on 100%. Sprint did suck a few years ago. Now they are great. As a matter of fact if they had the iPhone, I'd be all over the everything data family plan and jump ship in a heartbeat. It's just that AT&T works fine for me and I HAVE to have my iPhone. Once you use one it's impossible to go to any other phone IMO. My dad had the hero for a little while. Android sucks. And that's too bad cause the moto droid seems like a nice phone.

13. Legacystar

Posts: 131; Member since: Dec 31, 2009

umm there is no comparing the hero to the droid. any android phone under 2.0 are like the test run phones imo. when you hit 2.0 you really see android mature.

20. YouLostTheGame

Posts: 441; Member since: Dec 11, 2008

I actually disagree with you whole-heartedly. ATT as a network is horrible. In some MAJOR metro areas the coverage is horrible. This is not just some tarnished PR image that ATT needs to get over. ATT is going to "try" and get their HSPA+ coverage more complete by the end of this year, when VZW will have rolled out a tremendous amount of LTE coverage. We all know from previous experience that ATT is not at all good at keeping their word when it comes to their network either! And tell me, if Sprint is such a great network, and their current subscribers are so happy, why then, quarter after quarter is Sprint losing it's customer base and money hand over foot?! Again, it's not merely a PR problem for either company! Each company has real, network related issues that are turning their subscribers off to other networks! The only reason that ATT is able to compete at all in the current market place, is due to the iPhone...nothing more! And answer another question for me...ATT has announced that since the "Anointed One" (Obama) has passed his health care reform, they are going to take an initial hit to the tune of $1 billion! How the hell does ATT expect to get anything done with their network, now that all their money that "could" have gone into their network (we all know it wouldn't have, that's ATTs track record), is going to health care costs?! You need to get a HUGE clue, my friend!

21. cansler

Posts: 136; Member since: Oct 07, 2009

You are actually wrong on a few points. You say several times that "we all know they won't invest in their network" You don't know the truth. We (AT&T) in fact have been investing heavily in the network for the past year and because we realize (albeit late) that landlines are disappearing at an alarming rate, all of the investment has been in U-Verse infrastructure and wireless. I am not dogging on you, I'm just saying, don't assume you know the deal when clearly you don't. Much of what we're doing has not been revealed to the public, and I am not sure why, because our image is taking body blows from so many directions it ain't even funny.

23. rwolf1984

Posts: 536; Member since: Jun 06, 2009

Dude...Verizon, John Deere and Caterpillar also made statements about losses...health care is different regionally...it costs less in the south...we will know more when these companies testify in congress as they have been summoned by the knight of the anointed one...henry waxman chairman of bs committee, lol

24. testman22

Posts: 339; Member since: Nov 03, 2009

This has nothing to do with "perception". You all need to go check out consumer reports and guess who is at the bottom of almost every market in terms of service quality.... Yea, its ATT... oh and verizon was 1st in every market

25. badfishie

Posts: 15; Member since: Mar 31, 2010

I agree with you 100% YouLostTheGame AT&T was number one in customjer base for years and never once did they attempt to fix their network issues. Verizon Wireless has invested over $55 BILLION in their network over the past 10 years and they do have the most reliabale and expansive network coverage in America. If the iPhone is really coming to VZW it will be unstopable.

26. YouLostTheGame

Posts: 441; Member since: Dec 11, 2008

I actually DID know that ATT has invested in their network over the last year. But I also know that ATTs record is a starkly different story. Up until this year, ATT has not invested any significant amount of money into their network. Sorry, but just because you invest one year and then neglect the next several, doesn't give you any place to brag. This past year of ATTs investment is the actually the EXCEPTION, not the RULE. VZW on the other hand has continuously, year after year, quarter after quarter, invested several billion dollars into it's network. And I would take a guess that had it not been for VZWs consistent and public announcements about their LTE network, ATT wouldn't have invested any money into it's network over this past year. You also said I was wrong

27. YouLostTheGame

Posts: 441; Member since: Dec 11, 2008

You also said I was wrong about a "few" things, but you only pointed out one. Could you tell me what else I'm "wrong" about in my previous post? Face it dude, your company sucks...and that's a fact;)

7. jrcrow79

Posts: 477; Member since: May 02, 2008

att network engineers rate ATT at .10 decibels or signal better than verizon being #1..why offer an iphone to a CDMA company that WiLL NEVER let you talk n surf the web @ the sametime..and if you are saying you dont care or think this is a small feature..you obviousely dONT make use of yer iphone

9. JeffdaBeat unregistered

...and you don't make use of spell check it seems...

10. warhed

Posts: 56; Member since: Mar 07, 2010

Why?! Because the poeple that out talk to aren't important enough that you have to surf the web & talk @ the same time! On Droid, while am on wifi I can do that, but to tell the truth. Am not on the phone long enough that surfing web can't wait. My longest conversations are about 15min...

11. ajmoore88

Posts: 25; Member since: Apr 13, 2008

Sorry, I guess I'm just not lucky enough to know multiple people that have been on a game show. I guess every iphone user does. Who knew?

14. Legacystar

Posts: 131; Member since: Dec 31, 2009

try doing that on EDGE and tell me how t goes for you, cause we know you don't get 3G anywhere lol

16. omarc26

Posts: 360; Member since: Dec 05, 2009

honestly who cares if u can surf the web n talk at da same time on the iphone. i kno many people people that have iphones n never do that also i have been doing that on my samsung behold 2 cause if u didnt know t-mobile also lets u talk and use the web at the same in case u didnt know that....because they also use umts/hsdpa like at&t ....

12. Mateo8326

Posts: 472; Member since: Jul 15, 2009

Way to let all your customer wait til the last minute for a better network ATT. Still don't think Verizon will be getting the iphone just another hype...you know the phrase "Give people hope never satisfaction". I think ATT will get it 2gether though all carriers have there problems even Verizon but no one post about it b/c they are number 1 it easy to down on the second third and fourth wireless carriers

15. Legacystar

Posts: 131; Member since: Dec 31, 2009

i hope verizon doesn't get the iphone because i think android is a way better platform , but if the iphone comes to verizon regardless if it's inferior platform, it will kill androids steam.

18. bucky

Posts: 3795; Member since: Sep 30, 2009

now why oh why do you think iphone will kill android if android is the better platform then? Also, im in canada and using fido (rogers owned) and i have yet to experience any troubles on my milestone or even my previous phone (iphone 3gs). Iv never seen soo much hate! Its like gangwars!!! CDMA might be better but if the world is doing one thing and verizon is doing something on its own, i would still take gsm over it anyday. Thats why all canadian companies now, have converted to gsm...i.e telus milestone. BTW, dont you guys ever talk on the phone while using the navigation on droid? or look up numbers for someone quickly? ever watch, tv while you're on the phone with your wifey who is talking your ear off? Same thing as surfing the net while talking on the phone.

28. Legacystar

Posts: 131; Member since: Dec 31, 2009

android is a better platform but iphone is just more popular to the common idiot plain and simple.

19. artz1986

Posts: 453; Member since: Mar 11, 2009

Just another sensationalized news article. How long have we heard at&t talking about beefing up their network? There's been huge improvements and, IMO, they're doing a decent job. All this has been taking place before that article came out yesterday. Since last year at&t has known that their exclusivity would be coming to an end, so I can't see how there's this sudden rush to get their network fixed. In the news industry, sensationalism is what sells stories, and this is exactly what's happening, sensationalism. The reason at&t has been pushing to get their network fixed is because last year they got straight embarrassed, and there was no way to hide the fact that their network was janky, not because of a CDMA iPhone.

22. cansler

Posts: 136; Member since: Oct 07, 2009

We actually started beefing it up before the spanking. It just made the world aware of what it already knew. We were trying to unload some dead weight first but the unbundled telephone carriers kept charging penalties and the copper market dried up and a lot of the money we had earmarked for the project never materialized. We were actually harvesting a lot of our old abandoned copper cables to sell to other countries but we flooded the market and there was no more demand for it. So we had to build up cash flow by other means. Once the VZW smear ads came out, we could dink and dunk the project anymore and really ramped up our efforts. I was on the front lines of the wireless project for the last 3 years up until the beginning of this month. So I know what I'm talking about. I'm tired of defending us though, especially when we keep shooting ourselves in the foot. When you're so late to the Android party, and bring in spoiled dishes in the form of crippled devices (Crapflip and Dell mini3) It makes me want to take money from my own pocket and go to T.Mobile or Sprint.

29. CHEFJEFF

Posts: 147; Member since: Sep 22, 2009

AT&T needs to put the noose around their neck, and JUMP!!

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