AT&T drops refurbished iPhone 3G prices to as low as $79

AT&T drops refurbished iPhone 3G prices to as low as $79
If you don't mind buying a refurbished unit, you could buy an iPhone 3G from AT&T for as low as $79. Even had the iPhone been around during the hey days of Crazy Eddie, we might not have seen such a low price. The $79 is for the 8GB model of the touchscreen handset while the 16GB refurbished model will run you $129.

It's a brilliant marketing step by the carrier. After all, there are some potential iPhone 3G buyers at $79 that might not open their wallet $20 higher. And even if a small percentage of those are so enthralled by the 3G that they move up to the iPhone 3GS, bingo, extra money in the bank. And that is not even counting the voice and data plans that AT&T will be selling to these buyers. It's razors and blades, boys, razors and blades. AT&T is simply using the same pricing scenario you see in the supermarket with razors. Sell the razor and a couple of blades cheaply and then sell the blade refills for an arm and a leg.

source: AT&T (8GB), AT&T (16GB) via BGR

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless