A third of users can’t live without their smartphones
posted by Victor H. / Aug 20, 2012, 8:02 AM
Now, most users however were attached to their laptops and TVs, but the phones (smartphones and feature phones combined) are a close runner-up.
The whole purpose of the study is to show that people do use their smartphones, they use them a lot, read on them and are sometimes even happy to pay for content, all facts that should be reassuring for publishers.
Interestingly, the thing most care about is the weather - 47% are regularly checking on what’s it like outside and next in the list of things we most often do on our smartphones is watching video. The news, be it local, global or sports come third.
There’s a ton more interesting details in the report, though - which gender uses more smartphones, is it something only the wealthy can afford and so on. Check out the slides below to find the answer.
source: Online Publishers Association (PDF) via AllThingsD
Posts: 462; Member since: May 09, 2012
Well not me, as long as i have ac , food and water and im fine
posted on Aug 20, 2012, 8:05 AM 3
Posts: 4851; Member since: Apr 13, 2012
Count me in, i have a iP4s 64GB. oneX, S3
posted on Aug 20, 2012, 8:24 AM 1
Posts: 2315; Member since: Jul 30, 2011
Your in the minority, iWould die (DIE, iTell you) without my Rezound or XOOM; iWould even find living without my iPhone 4 iNsurviVable. You must be one of those still using a flip-phone with a stub antenna.
posted on Aug 20, 2012, 8:44 AM 1
Posts: 3991; Member since: Jan 04, 2012
"Can't live without their smartphones", meaning they will literally die without them? I hope that is hyperbolic, otherwise we have a potential pandemic on our hands if something were to happen to them! /s
posted on Aug 20, 2012, 8:07 AM 2
Posts: 4; Member since: Aug 13, 2012
On slide 4, cell phone and mobile phone are listed separately. I don't know what the difference is, but add them together and it's 85%. That put cell phones decidedly in first place on the can't live without list.
posted on Aug 20, 2012, 8:37 AM 0
Posts: 19; Member since: Aug 19, 2012
my smart phones is my best friend in idle times.pick it up anytime and what soo beautiful helps me connect to my human friends is gradually becoming a core part of peoples life like electrical power does.
posted on Aug 20, 2012, 8:53 AM 0
Posts: 139; Member since: Feb 02, 2012
Ifans don't read. Contains fandroid opinion. If you look at chart 7, it seems to support something us I have believed for some time. Iphone users are more likely to choose a smartphone based off an ad, while android users will be more likely to research and look online. So someone who sees the different options and advantages vs. Disadvantages seem to be more likely to choose android. IMO. This may not be true, but it is something I believe, and the stats seem to support it.
posted on Aug 20, 2012, 5:35 PM 0
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