A third of users can’t live without their smartphones

A third of users can’t live without their smartphones
A smartphone seems like such an indispensable gadgets nowadays that we’ve seen various studies from the serious to the comic showing that people would give up all sorts of things, but rarely their pocket companions, even for a day. This latest survey by the Online Publishers Association shows that smartphone penetration is not only growing and expected to reach 57% in 2013, but also that a third of users can’t live without their smartphones.

Now, most users however were attached to their laptops and TVs, but the phones (smartphones and feature phones combined) are a close runner-up.

The whole purpose of the study is to show that people do use their smartphones, they use them a lot, read on them and are sometimes even happy to pay for content, all facts that should be reassuring for publishers.

Interestingly, the thing most care about is the weather - 47% are regularly checking on what’s it like outside and next in the list of things we most often do on our smartphones is watching video. The news, be it local, global or sports come third.

There’s a ton more interesting details in the report, though - which gender uses more smartphones, is it something only the wealthy can afford and so on. Check out the slides below to find the answer.

source: Online Publishers Association (PDF) via AllThingsD



1. loken

Posts: 462; Member since: May 09, 2012

Well not me, as long as i have ac , food and water and im fine


Posts: 4851; Member since: Apr 13, 2012

Count me in, i have a iP4s 64GB. oneX, S3

7. loken

Posts: 462; Member since: May 09, 2012

:) Troll wait Troll?!


Posts: 4851; Member since: Apr 13, 2012

What do mean? What you trying to say!


Posts: 2315; Member since: Jul 30, 2011

Your in the minority, iWould die (DIE, iTell you) without my Rezound or XOOM; iWould even find living without my iPhone 4 iNsurviVable. You must be one of those still using a flip-phone with a stub antenna.

8. loken

Posts: 462; Member since: May 09, 2012

FYI I have an Xperia Ray....with Jelly.. and no I dont have a Flip Phone... Good luck with your i Phone For Well who would you phone for?


Posts: 2315; Member since: Jul 30, 2011

I'm sorry, but you must've mistyped THAT on your 'flipper', cuz' iDiDn't understand what you were trying to say. "What are you saying?"


Posts: 4851; Member since: Apr 13, 2012


17. jmoita2

Posts: 930; Member since: Dec 23, 2011

I willl live...


Posts: 4851; Member since: Apr 13, 2012

The young and middle age cant, but not sure about OAP,s.....?

13. microsoftexclusive.com

Posts: 17; Member since: Aug 12, 2012

:-) we all can live , but we are going to miss it , its such a good friend of us.

2. -box-

Posts: 3991; Member since: Jan 04, 2012

"Can't live without their smartphones", meaning they will literally die without them? I hope that is hyperbolic, otherwise we have a potential pandemic on our hands if something were to happen to them! /s


Posts: 4851; Member since: Apr 13, 2012

Android leading. 2nd ios. Others declining......! Hahaha!

5. srkirby

Posts: 4; Member since: Aug 13, 2012

On slide 4, cell phone and mobile phone are listed separately. I don't know what the difference is, but add them together and it's 85%. That put cell phones decidedly in first place on the can't live without list.

9. karoafriyie

Posts: 19; Member since: Aug 19, 2012

my smart phones is my best friend in idle times.pick it up anytime and what soo beautiful helps me connect to my human friends is gradually becoming a core part of peoples life like electrical power does.

14. master0fursinz

Posts: 104; Member since: Apr 26, 2010

Maybe they are taking an averge to get to 68%?? "Its all iFuzzy Math"

15. 1ceTr0n

Posts: 549; Member since: May 20, 2012

Touch my Galaxy Note and you will know pain Shepard.......

16. lilg29

Posts: 89; Member since: Sep 14, 2011

It feels weird not having it in my pocket, but as for really needing it. I could really do without it. I really use it for entertainment purposes.

19. kingpet13

Posts: 139; Member since: Feb 02, 2012

Ifans don't read. Contains fandroid opinion. If you look at chart 7, it seems to support something us I have believed for some time. Iphone users are more likely to choose a smartphone based off an ad, while android users will be more likely to research and look online. So someone who sees the different options and advantages vs. Disadvantages seem to be more likely to choose android. IMO. This may not be true, but it is something I believe, and the stats seem to support it.

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