97.2% of US tablet traffic is from the iPad

97.2% of US tablet traffic is from the iPad
With an onslaught of Android tablets, a webOS tablet and the BlackBerry PlayBook, you might have thought the iPad is in danger. Wait until you see the share all these tablets got in August 2011 - 2.8% of all tablet traffic in the States. No typo here.

“In August 2011, iPads delivered 97.2 percent of all tablet traffic in the U.S. iPads have also begun to account for a higher share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of all iOS device traffic),” comScore’s latest report states.

It’s interesting to see which were the rest of the tablets accounting for a meagre 2.8% of all US tablet traffic, but in either case the facts are hard to ignore here.

There is plenty of other exciting stuff in the report - 6.8% of all US Internet traffic now comes from smartphones and tablets, with smartphones being two thirds of that but tablets getting more traction.

Meanwhile, iOS is still the leading mobile OS with a share of 43.1%, while Android has 34.1% in the trimester ending August if we are to judge by audience installed base and the lead is even bigger if we look at traffic.

source: comScore

Related phones

iPad 2
  • Display 9.7" 1024 x 768 pixels
  • Camera 0.7 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 6944 mAh



1. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Yep. Nothing more to see here. It is just possible that the tablet market is something that Apple will keep getting to itself. The iPad 2 is like the iPod- it's sold, mentioned, and waved around everywhere. In the meantime the media gives a big, fat steaming middle finger to Android tablets and other alternatives. But we'll see what happens. After all, Honeycomb is less than a year old, Ice Cream Sandwich is right around the corner, and Microsoft is going to introduce Windows 8 next year. The landscape stands to change significantly.

14. PhoneLuver

Posts: 481; Member since: Jul 05, 2010

Completely agree with you! I'm holding out for Windows 8. It has HUGE potential and could make Apple the new Nokia. As you know, Nokia failed to innovate(sound familiar?) and subsequently lost most of its market share in one year. Let's hope windows 8 is not a disappointment!

54. Lucas777

Posts: 2137; Member since: Jan 06, 2011

i doubt apple will become nokia... windows 8 does have potential, but i know for a fact only a small amount of people will buy one over an ipad if it is more pricy or is thicker... a lot of people i know use their ipad as their entire computer and get along fine with it.. they dont even want the full fledged os in a tablet

2. taco50

Posts: 5506; Member since: Oct 08, 2009

Hmm interesting iOS is the LEADING mobile OS by a large margin. But according to fandroids this isn't so. Let's watch them back pedal, try to discredit the stats and make up excuses.

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

taco, there is no doubt in my mind that the ipad doesnt command a huge chunk of the internet for the tablet market. why would anyone dispute that? 1) that has nothing to do with sales (which ipad is leading in anyways) 2) that only counts if you run your browser in "android" mode, which I do not. All my browsers are set to desktop on my phone and tablet.. as I prefer the full thing, with flash and all the niceties. So, even though I'm on my tablet every day for school, I am not going to be counted as an "android" while I'm browsing. There needs to be a more accurate way of tracking browsers than its sign on signature as I know Im not alone in "desktop mode" operation. It would still be in the ipad's favor, but not nearly as skewed.

5. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Yes, the leading OS when you throw in the iPad and iPod touch. However, in smartphone market share Android is still king. Come on, Taco, you should know this by now. The fun part here is that even by this survey, even with the extra devices thrown in, Apple only leads by 10 percent. Just shows how badly they're getting spanked in the smartphone market share margin. And that margin is starting to show, as exclusive apps and games are starting to be released for Android versus the other way around. Take Minecraft, for instance. Great game, highly anticipated, and for now an iOS version is being totally ignored. What percentage of Android users were going to switch to the next iPhone again, Taco? I'm pretty sure you had last insisted it was 52.

6. taco50

Posts: 5506; Member since: Oct 08, 2009

"extra devices" you mean like the 50 android smartphones vs 2 and now 3 iPhones? Remix your excuse is bs. iPad has 3rd party browsers as well that allow desktop mode. Desktop mode just allows the page to load as it would on a pc. The device is still recognized as a tablet. Remix comes in with the first excuse! Sniggly right behind him with fandroid logic. Face it guys android is getting spanked. Apple dominates sales, profit AND market share. It's only going to get worse with sprint and Verizon simultaneously launching a new iPhone with AT&T. Sniggly you're right only about 30% of android users will make the switch to iPhone. I did some calculations in my laboratory and that's the result I came with.

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

actually, taco, when its run in desktop, it thinks its a..... DESKTOP.. and registers it as such.. lol. It will only register android if i leave the browser set to "android". And unlike iOS, desktop on android means you get the full page, with everything.. ya know.. since there are no arbitrary restrictions. and what excuse? i was agreeing with you, ya tool. Just because I dont agree 1000000% doesnt mean i was disagreeing with everything. you ibots are like the sith.. your either with or against you.. the real world doesnt work like that. What i DO think is interesting is that comscore found more people using ipads than iphones on the internet. I guess that 3.5 inch screen just isnt cutting it anymore, huh?

12. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Taco, you can count all phones together because they're ALL. IN. COMPETITION. IN THE SAME MARKET. However, tablets and MP3 players are not sold in the same market as cell phones are. And come on, stop being disingenuous. The iPhone 5 (complete redesign) could attract 27 percent of Android users at most. The number drops to 11 percent if it's an iPhone 4S. Guess what got released last week, Taco? An iPhone 4S. Thanks for finally admitting you were f**kING WRONG though, even in as backward and stupid a way as you did.

19. taco50

Posts: 5506; Member since: Oct 08, 2009

Facts iPhone is the top selling smartphone in the world Apple owns 2/3 of the smartphone industry profits iOS is the # 1 mobile OS in the world iPhone users have the highest customer satisfaction IPad had between 80%-90% market share IOS users account for 58% of mobile internet traffic

20. remixfa

Posts: 14605; Member since: Dec 19, 2008

can you find me hard statistics for all this bull crap that you are spouting as fact. If its a fact, I want CURRENT undeniable proof for all of it. And yes, Androids near 1 million ACTIVATIONS a day means ANDROID PHONE ACTIVATIONS. If android started right now from phone #1, it would STILL eclipse iOS before next fall, as apple recently announced they have sold 240 million iphones to date. find me proof for all of that, because from where Im sitting, almost all of your facts are off besides that tired "iphone is the top selling smartphone" junk that no one cares about but iBots trying to find a point.

26. taco50

Posts: 5506; Member since: Oct 08, 2009

Which fact are you disputing remix? Disputing facts doesn't change them. Don't take the fox news route. iOS FACTS are from this article. For top mobile marketshare and browser market share. Click the com score link and READ. 2/3 of profits http://www.bgr.com/2011/07/29/apples-iphone-accounted-for-66-of-q2-smartphone-profit-among-top-vendors/ Apple most smartphone sales http://arstechnica.com/gadgets/news/2011/07/apple-samsung-top-smartphone-sales-as-feature-phones-begin-to-decline.ars For 6th consecutive time iPhone leads in customer satisfaction http://content.usatoday.com/communities/technologylive/post/2011/09/iphone-tops-us-smartphone-customer-satisfaction-survey/1 In q2 apple had 80% of north America and 64% worldwide SHIPMENTS. we know android doesn't sell so the actual sales numbers will be even higher in Apple favor. Also this is just Q2 so Apple's overall share is higher. http://news.cnet.com/8301-13579_3-20112715-37/ipad-grabs-80-percent-share-but-here-comes-amazon/

35. remixfa

Posts: 14605; Member since: Dec 19, 2008

lol, i really just wanted you to link to your claims, since you always demand that of us.. :) interesting tidbits from the articles you link "Analytics pegged the iPad's global market share for the second quarter at 61 percent with 9.3 million shipments. Though still dominant, that number showed a drop from the 94 percent share that the iPad picked up in 2010's second quarter as rival tablets have flooded the market" SHIPPED means NOTHING... ask RIM.. lol. But the article contradicts you regardless. Again, noone disputes the ipad's dominance, but your original numbers are off. And honestly, if the Amazon Fire takes off and is well supported, the time of apple dominance in tablest is dead. Then you can go back to the whole "its because its cheap" arguement when you've lost market share here as well. your customer satisfaction is by brand not by OS, so that doesnt have anything to do with android, just manufacturers. iOS will still be higher, but dont think that brand and OS are the same thing. and again, like i said before, I actually agreed with a good portion of what you said, but u think that everyone is against you all the time and for some reason you MUST argue tired points. Since you felt like arguing I felt like making you do a little leg work. Good job :)

21. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Fantastic news. Facts: Android is the #1 smartphone OS in the world. Android has a much livelier modding community. Android offers much more choice in hardware and software configuration. Android offers better native GPS navigation. The Android mascot is a cool little dude. Steve Jobs is dead. See? I can come up with random facts too when I lose the argument at hand, Taco. :)

29. taco50

Posts: 5506; Member since: Oct 08, 2009

Only fact you listed was smartphone market share. Everything else is opinion. I do agree on better native gps.

33. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Ignoring "opinions" about the much wider breadth and depth of hardware and software choices and the amount of nerdy OS tinkering that happens with Android versus iOS, you just said it was my opinion that Steve Jobs is dead. LOL! Come on, Taco. You know I got ya. You can smile at that. :)

34. taco50

Posts: 5506; Member since: Oct 08, 2009

Oops didn't notice that, but it has no relevance. Face it all android has is smartphone market share.

39. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Well, Google seems to be getting along just fine without dominating tablets anyway. :) So what will Apple do with its obscene profits it gets off of overcharging for its products?

40. taco50

Posts: 5506; Member since: Oct 08, 2009

How exactly are they over charging in the mobile space when their products are priced the same as other high end products.

45. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Because of the obscene profits they're making off of their devices. The iPhone 4S is literally the most profitable phone they've ever put together. In other words, they have a really high price to cost ratio on what they sell. And don't even get me started on their laptops and desktops.

27. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

OK taco50, you seem to be reaching real far now. Bring it back now to planet Earth please.

32. taco50

Posts: 5506; Member since: Oct 08, 2009

I posted links with proof for each fact. Please tell me which you dispute and on what basis. Fandroids are a weird bunch. No matter that all the proof shows one thing you guys just backpedal and act like facts don't exist.

42. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

taco50 answer me this then, if iOS/Apple is so much more superior to Android then why is Android the OS of choice in the U.S. & in the world? Android in the U.S. is almost half of the smartphone market while iOS is what 23 or 27%, please correct me if I am wrong! lol

44. Paden

Posts: 262; Member since: Jul 07, 2011

There's just a few different models of iPhone for sale. NOW they are on more than one carrier. Granted Android OS has more market share. No denying that. However, it's on EVERY SINGLE PROVIDER PRE- OR POST-PAID. There are hundreds of handsets.. But iPhone IS the best selling phone. Apple has always been known as a hardware company. Yes, they do design software, but hardware is what they really push for. They make their money, they make quality products, everyone wins. So OS market share is a statistic that really doesn't matter to them or customers. Even arguing which OS is superior is stupid, because everyone has their preference. Mine is iOS. Yours may be Android. You guys will never convince eachother other wise. Granted, I do enjoy reading you guys argue every day... Hahaha. Thought I'd just throw in my two cents.

46. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

The iPhone will always be the best selling phone because it's the only phone that has iOS. I am just talking about iOS & Android. Why are people choosing Android than iOS, when they can easily get an iPhone? Answer: Because people like the Android OS better. If iOS was sold on different phones the iPhone would NOT be the best selling phone. That my friend is FACT!

50. Paden

Posts: 262; Member since: Jul 07, 2011

This proves my point. Android and iOS users argue completely different points. They are each better in their own respects or context, but you can't say one is better than the other ENTIRELY. And what you said is not a fact at all... It's still opinion and observation.

53. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Look iOS pound for pound is an inferior OS. You can put iOS on a Samsung Galaxy S II & iOS would be flawless. It would run like Niagra Falls, super ultra smooth. Now put Android 2.1 not 2.3 nor 3.2 or the new 4.0, & you will see that the Apple iPhone can't do it. That is clear that Android indeed is a more powerful & demanding OS because it just does more & is more complex. iOS is smooth because its a very simple OS. Android 2.1 is a more complex OS than iOS. Imagine 2.3, 3.2, or 4.0. That is fact. One OS can't be better if it does less. It's just weaker or inferior. Android is the worlds #1 smartphone OS for that very reason. That is why they are reaching 1,000,000 daily activations very soon.

51. Immolate

Posts: 310; Member since: Jun 17, 2011

"iPhone is the top selling smartphone in the world" The 4G is, but it's obsolete now. "Apple owns 2/3 of the smartphone industry profits" Which goes to show that Apple owners are the type of folks most willing to overpay for a brand. "iOS is the # 1 mobile OS in the world" They won't be next year, or ever again. "iPhone users have the highest customer satisfaction" That's because Apple users who aren't satisified with Apple products turn around and buy Android products. If you're on an Android, there's no upgrade path, so if you're unhappy, you have to stay unhappy. "IPad had between 80%-90% market share" So did iPhone, what was it, yesterday? "IOS users account for 58% of mobile internet traffic" Don't brag about this to your mom. Just trust me on this one.

16. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Wow taco50 it hurts that you always try to make sense out of sh*t that doesn't make sense! I love how your brain works! Android is almost about to reach the 1,000,000 activations per day milestone, that is simply ASTRONOMICAL. That is just smartphones, Apple is not even close to that. Fact is Android DOMINATES the smartphone world. THE #1 smartphone OS is CLEARLY Android. Since iOS is a toy OS then yes you can count the iPad, & the iPod to the iPhones numbers then maybe you can rival Android as top mobile OS, but top smartphone OS not even close. iOS products are all the same with different sizes, just that one of those happens to make calls when you hold it the right way!

17. taco50

Posts: 5506; Member since: Oct 08, 2009

So what exactly does 1 million activations refer to? It's certainly not sales.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.