97.2% of US tablet traffic is from the iPad

97.2% of US tablet traffic is from the iPad
With an onslaught of Android tablets, a webOS tablet and the BlackBerry PlayBook, you might have thought the iPad is in danger. Wait until you see the share all these tablets got in August 2011 - 2.8% of all tablet traffic in the States. No typo here.

“In August 2011, iPads delivered 97.2 percent of all tablet traffic in the U.S. iPads have also begun to account for a higher share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of all iOS device traffic),” comScore’s latest report states.

It’s interesting to see which were the rest of the tablets accounting for a meagre 2.8% of all US tablet traffic, but in either case the facts are hard to ignore here.

There is plenty of other exciting stuff in the report - 6.8% of all US Internet traffic now comes from smartphones and tablets, with smartphones being two thirds of that but tablets getting more traction.

Meanwhile, iOS is still the leading mobile OS with a share of 43.1%, while Android has 34.1% in the trimester ending August if we are to judge by audience installed base and the lead is even bigger if we look at traffic.

source: comScore

Related phones

iPad 2
  • Display 9.7 inches
    768 x 1024 pixels
  • Camera 0.7 MP (Single camera)
    0.3 MP VGA front
  • Hardware Apple A5, 0.5GB RAM
  • Storage 64GB,
  • Battery 6944 mAh
  • OS iOS 9.x



15. Eingild

Posts: 203; Member since: Apr 19, 2011

As of now, there are no real competitors for the iPad. The Galaxy tab 10.1 and Asus Eee Pad Transformer both looked promising and innovative, yet they failed to deliver. The iPad will continue eating chunks of market share unless someone randomly jumps out of nowhere and release a consumer-friendly device. Manufacturers should understand the majority of the users don't give a s**t about the specifications. It is about the user experience. I have a gut feeling that MS can finally end this Apple domination. Besides, Apple's true rival has always been and always will be, Microsoft.


Posts: 3131; Member since: Jan 12, 2010

Well duh, of course it is. The ipad is the most advertised, mainstreamed, and best valued tablet on the market. Instead of releasing 20 different 700 dollar tablets that most people refuse to pay for they need to drop the prices and advertise more. I am hoping the Amazon Fire will be the start of this hopefully.

52. Paden

Posts: 262; Member since: Jul 07, 2011

I'm excited about the Fire too! I wanna see how that and the Windows tablets stack up.

3. dacastrator

Posts: 232; Member since: Sep 22, 2011

This is a no-brainer. Tablets are mainly used as toys, not for productivity. iPad will stay on top because of the ease of use and of course, everybody knows iOS has better games than android. And also, it is Apple. The brand and media makes it look good too. But still, Crapple sux.

7. taco50

Posts: 5506; Member since: Oct 08, 2009

Marketing another excuse

9. dacastrator

Posts: 232; Member since: Sep 22, 2011

Why you like that man, my comment is pro Apple, you should give me a thumbs up.

13. shayan

Posts: 159; Member since: Sep 09, 2010

thats coz he is an isheep. not a normal fan of apple products.

18. taco50

Posts: 5506; Member since: Oct 08, 2009

"but still crapple sux". Yea you're pro Apple. What was I thinking?! Sorry about that man. I thought you were one of these android douches that thinks anyone who doesn't get android is an idiot.

23. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Certainly better than being one of those iiFanboys who thinks that anyone who doesn't consign their life savings over to Apple is an idiot.

30. taco50

Posts: 5506; Member since: Oct 08, 2009

Please show me where I've called anyone an idiot for owning android?

38. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Did I say you have? I can't recall such an instance. However, I do recall you saying many times that Android users are jealous of Apple and laughing at those whom you perceived as too poor to own an iPhone.

41. taco50

Posts: 5506; Member since: Oct 08, 2009

Android is like communism the poor think they benefit but they don't.

43. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Apple is like communism because you have no choice in anything. It's their way or the highway. You can only use the iPhone as they want you to use it. For the love of God they even tell you how to hold the damn phone so you can make a call. What is more communist than that? lol It's like you are renting the iPhone from Apple instead of buying it because you can't modify or do what you like with it. If there were no laws they might execute you for jailbreaking their phone. (Ok that was too far) But I hope you get my point! lol

47. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Actually, Android is the epitome of free market thinking. Everyone is free to come in and try their hand at it, even those looking for nothing more than a quick buck. They're allowed to set any price point they want and set up whatever software and hardware they want. Then it's up to the customers to decide what THEY want. Sure, they're allowed to buy the lower end models and if they REALLY feel like gambling they can tackle the fishy smelling bargain bin stuff, but the high end products are usually the best, and there are some bargain surprises as well. It's pure competition for consumer dollars, both in the actual sales of the hardware AND in the distribution of apps in Android Market. The s**tty stuff eventually goes away and the good merchants are rewarded with higher sales and customer feedback. You can't just label what you don't like as "communism," taco. Especially since Apple, with its tight control over f**kING EVERYTHING, is more like a centrally planned economy than anything.

48. Whateverman

Posts: 3295; Member since: May 17, 2009

Watching taco cheer for the iPhone is like watching a fan of the 90' - 94' Buffalo Bills. Four years straight, they claimed superiority ovar all other teams and cities, only to fall short every year! Watching taco debating is like playing a game of whack-a-mole, only there's one mole, one hole and six mallets! Watching taco defend Apple is like watching a prostate defend her abusive pimp! She knows what he forcing her to do is wrong, but that's the only life she knows. Taco, you don't have to walking into every article and pick a fight, especially when everyone already agrees with what is being said. Everyone here knows and agrees that Apple has the tablet market locked down, so why all the insults?

49. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Ugh, don't remind me about the Bills. I'm still pissed off at them for screwing over Doug Flutie.

2. taco50

Posts: 5506; Member since: Oct 08, 2009

Hmm interesting iOS is the LEADING mobile OS by a large margin. But according to fandroids this isn't so. Let's watch them back pedal, try to discredit the stats and make up excuses.

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

taco, there is no doubt in my mind that the ipad doesnt command a huge chunk of the internet for the tablet market. why would anyone dispute that? 1) that has nothing to do with sales (which ipad is leading in anyways) 2) that only counts if you run your browser in "android" mode, which I do not. All my browsers are set to desktop on my phone and tablet.. as I prefer the full thing, with flash and all the niceties. So, even though I'm on my tablet every day for school, I am not going to be counted as an "android" while I'm browsing. There needs to be a more accurate way of tracking browsers than its sign on signature as I know Im not alone in "desktop mode" operation. It would still be in the ipad's favor, but not nearly as skewed.

5. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Yes, the leading OS when you throw in the iPad and iPod touch. However, in smartphone market share Android is still king. Come on, Taco, you should know this by now. The fun part here is that even by this survey, even with the extra devices thrown in, Apple only leads by 10 percent. Just shows how badly they're getting spanked in the smartphone market share margin. And that margin is starting to show, as exclusive apps and games are starting to be released for Android versus the other way around. Take Minecraft, for instance. Great game, highly anticipated, and for now an iOS version is being totally ignored. What percentage of Android users were going to switch to the next iPhone again, Taco? I'm pretty sure you had last insisted it was 52.

6. taco50

Posts: 5506; Member since: Oct 08, 2009

"extra devices" you mean like the 50 android smartphones vs 2 and now 3 iPhones? Remix your excuse is bs. iPad has 3rd party browsers as well that allow desktop mode. Desktop mode just allows the page to load as it would on a pc. The device is still recognized as a tablet. Remix comes in with the first excuse! Sniggly right behind him with fandroid logic. Face it guys android is getting spanked. Apple dominates sales, profit AND market share. It's only going to get worse with sprint and Verizon simultaneously launching a new iPhone with AT&T. Sniggly you're right only about 30% of android users will make the switch to iPhone. I did some calculations in my laboratory and that's the result I came with.

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

actually, taco, when its run in desktop, it thinks its a..... DESKTOP.. and registers it as such.. lol. It will only register android if i leave the browser set to "android". And unlike iOS, desktop on android means you get the full page, with everything.. ya know.. since there are no arbitrary restrictions. and what excuse? i was agreeing with you, ya tool. Just because I dont agree 1000000% doesnt mean i was disagreeing with everything. you ibots are like the sith.. your either with or against you.. the real world doesnt work like that. What i DO think is interesting is that comscore found more people using ipads than iphones on the internet. I guess that 3.5 inch screen just isnt cutting it anymore, huh?

12. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Taco, you can count all phones together because they're ALL. IN. COMPETITION. IN THE SAME MARKET. However, tablets and MP3 players are not sold in the same market as cell phones are. And come on, stop being disingenuous. The iPhone 5 (complete redesign) could attract 27 percent of Android users at most. The number drops to 11 percent if it's an iPhone 4S. Guess what got released last week, Taco? An iPhone 4S. Thanks for finally admitting you were f**kING WRONG though, even in as backward and stupid a way as you did.

19. taco50

Posts: 5506; Member since: Oct 08, 2009

Facts iPhone is the top selling smartphone in the world Apple owns 2/3 of the smartphone industry profits iOS is the # 1 mobile OS in the world iPhone users have the highest customer satisfaction IPad had between 80%-90% market share IOS users account for 58% of mobile internet traffic

20. remixfa

Posts: 14605; Member since: Dec 19, 2008

can you find me hard statistics for all this bull crap that you are spouting as fact. If its a fact, I want CURRENT undeniable proof for all of it. And yes, Androids near 1 million ACTIVATIONS a day means ANDROID PHONE ACTIVATIONS. If android started right now from phone #1, it would STILL eclipse iOS before next fall, as apple recently announced they have sold 240 million iphones to date. find me proof for all of that, because from where Im sitting, almost all of your facts are off besides that tired "iphone is the top selling smartphone" junk that no one cares about but iBots trying to find a point.

26. taco50

Posts: 5506; Member since: Oct 08, 2009

Which fact are you disputing remix? Disputing facts doesn't change them. Don't take the fox news route. iOS FACTS are from this article. For top mobile marketshare and browser market share. Click the com score link and READ. 2/3 of profits http://www.bgr.com/2011/07/29/apples-iphone-accounted-for-66-of-q2-smartphone-profit-among-top-vendors/ Apple most smartphone sales http://arstechnica.com/gadgets/news/2011/07/apple-samsung-top-smartphone-sales-as-feature-phones-begin-to-decline.ars For 6th consecutive time iPhone leads in customer satisfaction http://content.usatoday.com/communities/technologylive/post/2011/09/iphone-tops-us-smartphone-customer-satisfaction-survey/1 In q2 apple had 80% of north America and 64% worldwide SHIPMENTS. we know android doesn't sell so the actual sales numbers will be even higher in Apple favor. Also this is just Q2 so Apple's overall share is higher. http://news.cnet.com/8301-13579_3-20112715-37/ipad-grabs-80-percent-share-but-here-comes-amazon/

35. remixfa

Posts: 14605; Member since: Dec 19, 2008

lol, i really just wanted you to link to your claims, since you always demand that of us.. :) interesting tidbits from the articles you link "Analytics pegged the iPad's global market share for the second quarter at 61 percent with 9.3 million shipments. Though still dominant, that number showed a drop from the 94 percent share that the iPad picked up in 2010's second quarter as rival tablets have flooded the market" SHIPPED means NOTHING... ask RIM.. lol. But the article contradicts you regardless. Again, noone disputes the ipad's dominance, but your original numbers are off. And honestly, if the Amazon Fire takes off and is well supported, the time of apple dominance in tablest is dead. Then you can go back to the whole "its because its cheap" arguement when you've lost market share here as well. your customer satisfaction is by brand not by OS, so that doesnt have anything to do with android, just manufacturers. iOS will still be higher, but dont think that brand and OS are the same thing. and again, like i said before, I actually agreed with a good portion of what you said, but u think that everyone is against you all the time and for some reason you MUST argue tired points. Since you felt like arguing I felt like making you do a little leg work. Good job :)

21. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Fantastic news. Facts: Android is the #1 smartphone OS in the world. Android has a much livelier modding community. Android offers much more choice in hardware and software configuration. Android offers better native GPS navigation. The Android mascot is a cool little dude. Steve Jobs is dead. See? I can come up with random facts too when I lose the argument at hand, Taco. :)

29. taco50

Posts: 5506; Member since: Oct 08, 2009

Only fact you listed was smartphone market share. Everything else is opinion. I do agree on better native gps.

33. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Ignoring "opinions" about the much wider breadth and depth of hardware and software choices and the amount of nerdy OS tinkering that happens with Android versus iOS, you just said it was my opinion that Steve Jobs is dead. LOL! Come on, Taco. You know I got ya. You can smile at that. :)

34. taco50

Posts: 5506; Member since: Oct 08, 2009

Oops didn't notice that, but it has no relevance. Face it all android has is smartphone market share.

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