89% of world's tablet based digital traffic comes from the Apple iPad
In some countries, the Apple iPad is close to having the highest percentage of non-computer digital traffic. For example, in Canada where the Apple iPhone accounts for 34.6% of such traffic, the iPad is the source of 33.5%. In Brazil, the iPad actually leads, accounting for 31.8% of digital traffic in that country while its stablemate, the iPhone, is responsible for 21%. The opposite is seen in Singapore. There, Apple's touchscreen device produces 51.9% of the non-computer digital traffic versus only 21.6% emanating from Apple's tablet.
While the iPhone produces the most non-computer digital traffic in most countries, the tables are turned in the U.S. where 35.6% are produced by Android phones and 23.5% by the Apple iPhone. When it comes to tablets, though, the iPad dominates, leading in all 13 countries included in the survey. In the U.S., Apple's tablet had a commanding lead over Android tablets with traffic shares of 21.8% and .6% respectively.
Another interesting stat brought up by comScore is the fact that 47.5% of iPhone internet traffic comes on a Wi-Fi network while 21.7% of Android traffic is routed over Wi-Fi. 91.9% of traffic sourced from the Apple iPad was Wi-Fi based while that figure for Android tablets is 65.2%