72% of App Store revenue from apps featuring in-app purchases and other cool stats

72% of App Store revenue from apps featuring in-app purchases and other cool stats
Distimo gathered together some pretty cool info on mobile app store pricing from average cost of apps, to what apps are the most overpriced, and where the most revenue is generated. Of course, you know we like to be suspicious of statistics, but this seems to be pretty solid info all around, and pretty interesting. Distimo put this all together for the Verizon Developer Community, and we're hoping that the message came through because the first finding in the report is that the Verizon V-Cast app store has the highest average price for paid apps of any phone app store. 

The iPad apps did have a higher average cost, but as far as phones, V-Cast was the most expensive at $4.81. BlackBerry App World unsurprisingly came in second at $4.17, while Apple, Android and Windows Phone rounded it out at $3.84, $3.30 and $3.29, respectively. What's interesting is that Distimo also looked at the difference between the average price of apps for the whole market compared to the most popular apps (although it doesn't say what exactly constitutes "most popular".) In all of the app stores, the prices for the two were fairly close except for the iPhone App Store where most popular apps averages a price of just $1.47, far below the store average. 

But, the most surprising stat comes from the iPhone App Store, where Distimo found that 4% of apps feature in-app purchases. What's crazy is that 72% of the revenue in the App Store comes from apps that contain in-app purchases, which includes nearly half of the App Store revenue coming from free apps with in-app purchases. It seems the freemium model is a huge success

source: Distimo via BGR



1. taco50

Posts: 5506; Member since: Oct 08, 2009

Good thing Apple invented apps. Now these sell phone makers can make some money.

4. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Okay, I'll admit it. That gave me a chuckle. +1 for a good joke, Taco. :)

5. pongkie

Posts: 663; Member since: Aug 20, 2011

@ taco umm are born yesterday???

7. remixfa

Posts: 14605; Member since: Dec 19, 2008

an apple joke by taco. lol. who woulda thought. good thing android polularized in app purchaes so apple could invent it afterwards.

2. Sniggly

Posts: 7305; Member since: Dec 05, 2009

So that's why Apple started trying to f**k with developers' cuts of in app purchases.

3. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Oh, and of course, I have to continue the now time honored tradition of congratulating you on yet another concise and well written article, Michael. :)

6. andro.

Posts: 1999; Member since: Sep 16, 2011

haha islaves are murdered for throwing away money,they'll be fooled into spending everything on anything at all!

8. Problacklist.One

Posts: 15; Member since: Dec 01, 2010

Correction App were already in Use on Some cellphone Before iPhone started making their own

9. darth8ball

Posts: 520; Member since: Aug 02, 2011

Apple like the crackman gives you a hit for free, then shakes you down and empties your pockets

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