72% of App Store revenue from apps featuring in-app purchases and other cool stats

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72% of App Store revenue from apps featuring in-app purchases and other cool stats
Distimo gathered together some pretty cool info on mobile app store pricing from average cost of apps, to what apps are the most overpriced, and where the most revenue is generated. Of course, you know we like to be suspicious of statistics, but this seems to be pretty solid info all around, and pretty interesting. Distimo put this all together for the Verizon Developer Community, and we're hoping that the message came through because the first finding in the report is that the Verizon V-Cast app store has the highest average price for paid apps of any phone app store. 

The iPad apps did have a higher average cost, but as far as phones, V-Cast was the most expensive at $4.81. BlackBerry App World unsurprisingly came in second at $4.17, while Apple, Android and Windows Phone rounded it out at $3.84, $3.30 and $3.29, respectively. What's interesting is that Distimo also looked at the difference between the average price of apps for the whole market compared to the most popular apps (although it doesn't say what exactly constitutes "most popular".) In all of the app stores, the prices for the two were fairly close except for the iPhone App Store where most popular apps averages a price of just $1.47, far below the store average. 

But, the most surprising stat comes from the iPhone App Store, where Distimo found that 4% of apps feature in-app purchases. What's crazy is that 72% of the revenue in the App Store comes from apps that contain in-app purchases, which includes nearly half of the App Store revenue coming from free apps with in-app purchases. It seems the freemium model is a huge success

source: Distimo via BGR

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