6% of Apple iPhone 6 owners have used Apple Pay, 85% haven't touched it

6% of Apple iPhone 6 owners have used Apple Pay, 85% haven't touched it
A recent survey of Apple iPhone 6 users have found that 6% have used mobile payment system Apple Pay. 85% say that they haven't even touched the feature, while 9% admitted to experimenting with it. The latter group stated that they either forgot how to use it, or did not know where Apple Pay was accepted. To help those remember where Apple Pay can be used, the company is now offering a new decals pack for merchants.

The decals come in two sizes for application on a cash register, and two sizes for the glass window in front of a retail store. Apple sent out guidelines with the decals that recommends that they be placed in prominent areas. The tech titan suggests that the decal for the front window be placed at least 50 inches off the floor. If other payment decals are already displayed, Apple suggests putting the Apple Pay decal first.

With only 6% of iPhone 6 owners using the mobile payment service, it leaves plenty of upside for the feature. The Apple name has helped the entire mobile payment sector receive more scrutiny from smartphone users. In the last few weeks, Samsung started its own mobile payment service and purchased LoopPay. Google, for its part, purchased the technology and IP belonging to Softcard in an effort to enhance the capabilities of Google Wallet.


source: AppleInsider

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33 Comments

1. drunkenjay

Posts: 1616; Member since: Feb 11, 2013

because it is not widely acceptable. Also a good reason why the new samsung pay can change that since it can work on all machines.

7. vincelongman

Posts: 5579; Member since: Feb 10, 2013

This is why Apple Pay need to expand to countries where contactless payment is the main form of payment (and Google Wallet as well) E.g. In New Zealand & Australia everyone pays with visa paywave or mastercard paypass

30. j2001m

Posts: 3060; Member since: Apr 28, 2014

Same in the UK

28. Scott93274

Posts: 6021; Member since: Aug 06, 2013

I know it's not a number to brag about, but in all honesty, It's a lot more than I was expecting them to do. Nothing against Apple, it's just using your electronics to purchase items in store is a relatively new concept for most and people tend to fight change. I'm curious to see how this feature develops over time.

2. Derekjeter

Posts: 1438; Member since: Oct 27, 2011

I tried it once but it never worked so I stopped. Plus its a lot easier to bring out my debit card and swipe. I doubt the Samsung Pay will have more than 15% percent of users.

5. promise7

Posts: 894; Member since: Jul 03, 2013

I don't see how swiping a debit card is easier. Every debit transaction I have I have to to swipe it, enter PIN, OK the total amount, and then select cash back or not.

8. vincelongman

Posts: 5579; Member since: Feb 10, 2013

You don't have contactless payment in your country? (e.g. visa paywave or mastercard paypass) Just pull out card, tap, done (except if its over $80, then you need to put your PIN)

27. Cicero

Posts: 1101; Member since: Jan 22, 2014

In my country the pay contactless limit is $25. From where comes this limitations? They are afraid of frauds?

13. TyrionLannister unregistered

I think Samsung pay is more practical as it works just like a debit card. I see myself using it, at least trying it once. Apple pay doesn't work here.

3. engineer-1701d unregistered

the thing is samsungs pay can be basically used anywhere cant wait to go into wallgreens and use it while the cashier is saying that doesnt work here. lol but if samsung does the pr right simple video swipe up touch and done. samsung has the best yet i use google wallet everyday but when i get the gs6 i will switch to samsung pay when it starts.

4. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Used it the very first day the update to Apple Pay became available at Walgreens and the lady was so surprised. She said she was getting the 6 but a month later I saw her with a Note 4 lol.

23. tedkord

Posts: 17041; Member since: Jun 17, 2009

She made the right choice.

6. nwright94

Posts: 211; Member since: Oct 14, 2014

The only place around me that has it is mcdonalds and I don't go there so I haven't had a reason to stick my debit card on Apple pay. Plus I don't trust any of these companies enough to make my phone a debit card.

9. E.N.

Posts: 2610; Member since: Jan 25, 2009

I love how PA makes no mention of the free Apple Pay decals that are being sent to businesses in the title of the article, which was the actual topic in the source link... I wonder how much each decal costs approximately, seems like this project will get expensive real fast.

10. RoboticEngi

Posts: 1250; Member since: Dec 03, 2014

Well prices On decals probably wont be a problem for Apple; -)

12. E.N.

Posts: 2610; Member since: Jan 25, 2009

Yeah that's precisely why I'm so curious. Seems like the total can easily reach the billion dollar mark. That's a lot to spend on hardware that's compatible with other mobile platforms. I wouldn't be surprised if they tried to make it proprietary

20. E.N.

Posts: 2610; Member since: Jan 25, 2009

So decals are just the stickers, not the actual hardware. Makes a lot more sense

24. tedkord

Posts: 17041; Member since: Jun 17, 2009

Ha! I was wondering where you were going there.

11. guest

Posts: 365; Member since: Jun 13, 2012

If Samsung had such a low utilization rate people would call it a gimmicky feature but with Apple it leaves plenty if upside :-/ my store has not upgraded our POS system to handle contactless payments and we are just fine.

14. E.N.

Posts: 2610; Member since: Jan 25, 2009

Let's not play the victim game. Samsung DID have a low utilization rate (along with the other Android devices). When Apple had no NFC, all we'd hear about was how useful NFC payment on Android was even though utilization was near 0%. Apple Pay launched with only 200,000 supported locations in October/November but had 700,000 locations first week of March. Now, they're sending out payment decals to any business that wants them for FREE. I don't know why any store wouldn't take advantage of this free deal.

33. guest

Posts: 365; Member since: Jun 13, 2012

I had Galaxy Nexus and the few times I tried paying it as ok. Nothing spectacular. The biggest problem was the lack of merchants offering a compatible terminal.

17. Settings

Posts: 2942; Member since: Jul 02, 2014

Cash is still the best way to pay.

22. RoboticEngi

Posts: 1250; Member since: Dec 03, 2014

lol welcome to last century :D I dont have cash on me ever. Havent had for years......And soon creditcards will be gone too, including my wallet. I cant wait...

37. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Check your settings first. Maybe you said it in the last century.

18. Kruze

Posts: 1285; Member since: Dec 30, 2014

Is taking your money/card from the wallet out of the pocket that difficult? You guys must be using electric toothbrush. Lazy.

19. obsidyen

Posts: 37; Member since: Feb 18, 2015

Electric toothbrush is more effective than regular ones.

25. darkkjedii

Posts: 30660; Member since: Feb 05, 2011

I'm in that 6% for sure. I'd use it 100%, if I could.

34. Scott93274

Posts: 6021; Member since: Aug 06, 2013

It might cause a problem if your phone were to run out of battery, but otherwise, I see no reason why it can't permanently replace the wallet.

29. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Even after tim crook showed how exhaustive and lengthy process of paying by card is!!!!!

31. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Once Samsung's payment system starts, it won't even matter. The best thing about the Samsung offering is, you don't need a stupid decal. It works at nearly any merchant who already accepts major credit cards. All that crap about Apple waits to implement something only when it is perfect. The perfect situation is to use an existing technology, that is already being used by a mass of people, where using the new way isn't a huge difference from the old way. Example, Apple Pay requires a retailer to buy additional software/hardware to support APple pay. The downside is, that's a lot of money to spend for a customers who has 5000 stores around the world. For example, where I work we do structured cabling for national retail chains. Foot locker with its acquirement of other shoe store brands, has nearly 6000 stores in US/Puerto Rico/Canada. For Foot Locker to accept Apple Pay, would mean a very pricey upgrade which takes some time. With Samsung Pay, the retailer has to buy nothing. If a retailer doesn't have the proper card reader, they could just buy a new card reader, but this is less likely. All Samsung needs to do is make sure people understand 3 simple things - 1) Make sure the process to add a credit card to Samsung Pay is easy and very straight forward and secure; 2) Make sure people understand that the payment system is already accepted any nearly any retailer that accepts major credit cards already; 3) Just get people to not forget by hitting them with ads. he biggest downside to both is, cost of entry. You have to buy either recent models of phone that have the feature built-in, or you need a keyphob/case for Loop Pay which isn't that big of a deal since a case that cost $15 is much cheaper than a 2 year agreement to a carrier. Millions will buy a phone, but how many would by a case to give them the same capability? And then you have to find a case for your phone model or get the pho. How many people will actually do that? Potentially though, it looks like Samsung could have a lot of users very fast in a very short amount of time.

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