2017 Nokia-branded Android smartphones rumored to cost as low as $150

2017 Nokia-branded Android smartphones rumored to cost as low as $150
The first Nokia-branded smartphones to be announced in 2017 by the folks over at HMD Global will most likely belong to the mid-range category. As such, we expect the Finnish company to adopt an aggressive pricing strategy to seize as much market share as possible.

The profit margins will definitely be low at first, but, hopefully, it will pave the way for the first Nokia-branded flagship smartphone in a long while.

According to a new report, the next Nokia-branded Android smartphone will be unveiled by HMD Global in February, 2017, at Mobile World Congress.

Currently known as Nokia D1C, the smartphone will be be launched in two versions based on the amount of memory and display size. The most expensive of the two variants will cost $200, and it will come with 3GB of RAM and a 5.5-inch full HD (1080p) display.

The cheaper version is rumored to cost just $150, but it will pack just 2GB RAM and a smaller 5-inch display with full HD (1080p) resolution.

Previous reports also claim that the cheaper model will include a 13-megapixel main camera, whereas the slightly more expensive one will feature a much better 16-megapixel photo snapper on the back.

The rest of the phones' specs look pretty similar: 1.4GHz Qualcomm Snapdragon 430 processor, Adreno 505 graphics processing unit, 16GB storage, and 8-megapixel front-facing camera. Both versions will ship with Android 7.0 Nougat right out of the box.

source: NPU

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47 Comments

1. bambamboogy02

Posts: 837; Member since: Jun 23, 2012

Nice.

2. meanestgenius

Posts: 21778; Member since: May 28, 2014

If this holds true, then bravo, Nokia! This is a sound tactic for Nokia to take. Even though they are well loved smartphone brand, this is their first REAL attempt in the saturated Android market. Keeping the prices down to this low price point will not only ensure that all those that love Nokia will purchase a handset, it will also undoubtedly rope in many who are on the fence about buying a Nokia branded Android handset, just to see what it's all about. Once they get their smartphone fan base up where they need it to be, they can then release a handset with flagship specs at an increased price, should they so choose. Sacrificing profit margins is a risky business tactic, but I for one feel that it will pay off for Nokia, especially if they are only doing for their first few Android powered smartphones to gauge the response of their newly released handsets.

5. FlySheikh

Posts: 444; Member since: Oct 02, 2015

I have to agree with you on this.

16. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

May be it will prove as a good strategy but I am not among those who are waiting or interested to see just a nokia sticker on a cheap phone. True nokia fans are waiting for the return of the great flagship lagecy.

17. meanestgenius

Posts: 21778; Member since: May 28, 2014

And, considering that it's Nokia's people that are on the HMD board, that have full say in what goes to market as far as design, quality, tech and user experience goes, and the fact that HMD's CEO is a former Nokia vet, what makes you think it's just going to be a "Nokia sticker on a cheap phone"? http://www.hmdglobal.com/about/ Read that link about who is exactly working at HMD before assuming the worst. HMD has plenty of former Nokia employees working for them in key positions to ensure the Nokia quality that Nokia has become famous for.

23. Rafishant

Posts: 395; Member since: Oct 13, 2015

I'm tired of giving you thumbs up!

24. meanestgenius

Posts: 21778; Member since: May 28, 2014

Lmao! Thanks for the green thumbs, though. Appreciate it.

38. Acdc1a

Posts: 473; Member since: Jan 21, 2016

I see it as a foot in the door. Put out a quality entry-level phone, let the masses adopt it, then start putting out some mid-range and flagship devices. They only have one chance to get this right.

3. dufis

Posts: 79; Member since: Jun 27, 2014

i am redy

4. FlySheikh

Posts: 444; Member since: Oct 02, 2015

This will make a good backup phone.

7. toyboyz

Posts: 233; Member since: Jan 22, 2010

Can't wait :)

8. Tziggy14

Posts: 624; Member since: Sep 02, 2014

They're not going to survive. Whatever they'll offer the Chinese OEMs will replicate it with better specs.

28. trojan_horse

Posts: 5868; Member since: May 06, 2016

A smartphone isn't all about the specs... Chinese OEMs may replicate it with better specs for the same price, but they do not have the patents and services wich5 makes Nokia's user experience superior.

9. cmdacos

Posts: 4104; Member since: Nov 01, 2016

If I had a 2012 flip phone I guess I would think about a cheap Nokia, otherwise no. You get what you pay for.

45. domfonusr

Posts: 1083; Member since: Jan 17, 2014

Yes, you get what you pay for, but sometimes saving money by not buying the best of the best is the better part of valor.

13. MisterQ

Posts: 61; Member since: Feb 13, 2015

Fingerprint sensor?

14. fyah_king unregistered

At least put the 652 in there.

20. Crispin_Gatieza

Posts: 3123; Member since: Jan 23, 2014

Only Nokia fanboys are willing to give them a pass with just a SD430 onboard. ANY other brand and they blast it for such cheap specs. I like Nokias and Windows phones in general, but let's keep it real: these phones are going to give a new meaning to "lagdroid". Windows Mobile is a much better optimized OS and it struggles with SD400-series silicon. Even the Alcatel FierceXL with 2gigs of RAM was hamstrung. Good luck.

29. trojan_horse

Posts: 5868; Member since: May 06, 2016

So, by your logic, OEMs shouldn't make low-end devices? Nokia is just entering the market, so a low-end device isn't a bad way to start, since it's price tag means many can afford it... In that way, Nokia will garner market share at a faster rate than with a flagship phone with $650 price tag.

39. Acdc1a

Posts: 473; Member since: Jan 21, 2016

SD 430 and $150 is going to satisfy the target market. No one spends $150 and says, "I just bought the best."

44. domfonusr

Posts: 1083; Member since: Jan 17, 2014

Not everyone is out looking for the best. There are a lot of people who don't have the money to get "the best", and so they will get the best that their money can buy - by buying a mid-range or entry-level phone. I'm one of those people. I used to buy much nicer phones, but now I stick with the entry-level devices. I don't spend nearly as much money as I used to, and the phones I buy are still plenty good for what I need out of them.

46. domfonusr

Posts: 1083; Member since: Jan 17, 2014

The Snapdragon 430 is an octa-core processor, and ticks along at 1.4 GHz, not exactly a lightweight. The Snapdragon 425 has half the cores, and I would almost prefer it over the 430 because they might have saved some money which savings could have been passed on to us instead. My Motorola Moto E 2nd gen. has an older Snapdragon 410 in it, which is quad-core and hums along at 1.2 GHz, has 1 GB of RAM, and it doesn't seem laggy when I do most tasks. Then again, I am not a mobile gamer or anything like that, so I probably don't need to tax my phone tremendously. I don't need a phone to be perfectly lagless anyway, and I'd rather save the money to be honest.

22. hurrycanger

Posts: 1759; Member since: Dec 01, 2013

Hope that pricing range is true. The Lumias with such specs would cost $300~$500.

25. jatoijatoi

Posts: 5; Member since: Sep 27, 2016

Welcome back nokia i love you nokia .... This is realy a good step to enter in the market my good wishes are with you nokia

30. Basharhd99

Posts: 100; Member since: Jul 05, 2012

Noooo i don't want another Nokia x! Give me a flagship and show me what you got.

31. pegasso

Posts: 285; Member since: Nov 27, 2011

with $150 price tag, the camera wouldn't be good.

33. athos07m

Posts: 137; Member since: Apr 22, 2012

Even in low end phones, 16gb storage is bad.

34. trojan_horse

Posts: 5868; Member since: May 06, 2016

How is 16GB bad for a low-end phone? 16GB is very good for a low-end phone. Heck, there are low-end phones with 8GB and even 4GB of storange!

36. ibend

Posts: 6747; Member since: Sep 30, 2014

right.. just get 32GB microSD for $10 and adopt it, lol...

35. ibend

Posts: 6747; Member since: Sep 30, 2014

errr... isn't they really need something like "profit" right now? will they survive with that pricing?

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