14% of active Windows Phones are running Windows 10 Mobile

14% of active Windows Phones are running Windows 10 Mobile
AdDuplex has been the leading cross-promotion network for Windows Phone for some time. With this position, the company is often passing along information about the platform that would otherwise be kept quiet. For example, thanks to AdDuplex we now know that Windows 10 Mobile powers 14% of active Windows Phone handsets. Last month that share was 11.9%. While there has been some positive movement, it is not enough to make Microsoft stand up and cheer.

The data shows that Windows Phone 8.1 still owns a commanding 77.3% of active Windows Phone units. Windows Phone 8 accounts for 6.7%, and Windows Phone 7.x is still running 1.7% of active Windows Phone units.

Breaking up Windows 10 Mobile even more, 52.4% of phones running the OS are using the new Anniversary Update (version 1607). That's pretty impressive considering that unlocked phones could pick up the update only a week ago, and AT&T just started sending out the update this week. 41.3% are using version 1511, and 6.3% are rockin' an insider version of Windows 10 Mobile.

Want to guess which Windows Phone is the most popular world-wide? If you said the Microsoft Lumia 535, you are absolutely correct. The low-end device has a 12.3% share of active Windows Phone handsets; that gives it a 1.9 percentage point advantage over the phone that was the platform's most popular handset for years, the Nokia Lumia 520. At the beginning of this year, the roles were reversed with the Lumia 520 garnering 12.9% of active Windows Phones, and the Lumia 535 snagging an 11.7% share. The Microsoft Lumia 640 is on the rise, with its slice of the Windows Phone pie rising from 6.3% on January 22nd to 9.8% on August 22nd.

Check out all the data in a tasty pie chart format, by clicking on the slideshow below.

source: MSPoweruser



1. Unordinary unregistered

My HTC One M8 with WP on it is complete garbage. WP is terrible.

4. Barney_stinson

Posts: 672; Member since: May 30, 2016

more like HTC is terrible

6. Switch00

Posts: 536; Member since: Sep 04, 2013

So is my Nokia 1520, which I only use to/when I update it, to see whats new. Obviously they count it to their statistics. WP is garbage compared to android, which I prefer and use on my Note.

13. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

After having to tech Notes all day...I like the pen, that's about it. I use Continuum more than I used the pen during my time with the Note.

2. lyndon420

Posts: 6861; Member since: Jul 11, 2012

Would have been nice to see actual numbers instead of percentages. For all we know...there could only be 100 people using WP. 14% doesn't sound like much, and 77.3% could translate into 77.3 people, which again doesn't sound like much. ;)

14. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Its roughly 60million or so people using WP, including 8. Probably more that stats truly cant count. So I would guess a good 10million or more users.

3. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Really sad that Microsoft choose to treat users like crap.

5. Barney_stinson

Posts: 672; Member since: May 30, 2016

I have lumia 535 running w10

7. Switch00

Posts: 536; Member since: Sep 04, 2013

I feel your pain.

8. Barney_stinson

Posts: 672; Member since: May 30, 2016

I have op3 , mi max, redmi note 3. and zuk z2 pro just ordered!! feel my ass!!

10. krystian

Posts: 423; Member since: Mar 16, 2016

Do you keep them in your back pocket, that's why you want him to feel your ass?

9. libra89

Posts: 2310; Member since: Apr 15, 2016

The 640 runs pretty well on Windows 10 Mobile. Glad to be part of that percent.

11. yann

Posts: 614; Member since: Jul 15, 2010

Pretty well?!? Lier! I have 640LTE and even last update is terrible. On clean phone after installing so called "Anniversary" update, just after few days all start lagging. Even lock screen and phone app. So stop talking nonsense.

15. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Have it on my 640 and 640XL, sadly the 640 screen got ran over so its cracked, but the xl is going good. Hell even the Alcatels XL are doing just fine with win10 which has the same performance as the 640s. I would bet you have an sd card with app installs on it.

12. pixel8or

Posts: 84; Member since: Jun 10, 2010

Wow! 14%?!?! That's like almost 20 phones. Getting up there!

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